Hot Drinks in 2024: The Big Picture
In 2024, the hot drinks landscape in Belgium reflected a combination of evolving consumer preferences and shifting market dynamics. Coffee maintained its dominance but saw notable shifts in how it is consumed.
2024 Key Trends
In 2024, a standout trend in Belgium's hot drinks landscape was a rise in premium and organic options, with consumers prioritising higher-quality products across coffee and tea categories. Many consumers are focused on the quality of their products, favouring those that align with their values of sustainability and premium experiences.
Competitive Landscape
In 2024, the competitive hot drinks landscape in Belgium was characterised by key players maintaining strong positions. Nestlé continued to lead the landscape with its prominent brands, including Nescafé, Nespresso, and Nesquik.
Retailing Developments
Belgian consumers shifted from traditional retailers to the hard discounter channel during 2024, driven by budget constraints. This rise in price sensitivity led consumers to find ways to reduce expenses, including migrating to discounters.
Foodservice vs Retail Split
The split between foodservice and retail channels evolved during 2024, with retail channels gaining a larger share of the hot drinks market. Consumers are increasingly opting for convenience and premium home-brewing options, such as single-serve coffee machines and high-quality teas, which is shifting demand away from foodservice establishments.
What Next for Hot Drinks?
The most significant challenge over the forecast period will be the continued decline in overall volume, particularly in categories outside of coffee. The struggle for other hot drinks, especially those with high sugar content, will persist, unless manufacturers innovate towards healthier, lower-sugar alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Belgium?
- To what extent are health considerations impacting consumption of Hot Drinks in Belgium?
- What are the traditional preferences in Hot Drinks in Belgium? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Belgium?
- Which are the leading brands in Hot Drinks in Belgium?
- How are products distributed in Hot Drinks in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Belgium
Hot Drinks in 2024: The Big Picture
2024 Key Trends
Competitive Landscape
Retailing Developments
Foodservice vs Retail Split
What Next for Hot Drinks?
DISCLAIMER
Coffee in Belgium
KEY DATA FINDINGS
Positive growth driven by coffees’ status as an essential product in Belgium
Diverse coffee consumption trends shape the Belgium coffee landscape
Innovation and variety drives coffee consumption among younger generations
Volume sales are challenged by the ongoing shift to single-serve formats
The on-trade coffee landscape is supported by new openings and acquisitions
Rising coffee prices lead private label goods to increase their price points
Tea in Belgium
KEY DATA FINDINGS
Tea sales struggle to recover as consumer preferences shift
Herbal teas and infusions see growth amid decline in traditional tea sales
Growing preference for organic teas reflects the rising premiumisation trend
Downward trajectory for tea consumption as the quality-over-quantity trend rises
Innovation in functional tea supports rising availability of the products
Enhanced distribution of loose tea across the forecast period
Other Hot Drinks in Belgium
KEY DATA FINDINGS
Other hot drinks decline during the rising interest in health and wellness
Other hot drinks have a lack of appeal on social media platforms
Nestlé and Chicobel remain key players on the other hot drinks landscape
Health awareness drives consumer choices on the other hot drinks landscape
Decline in distribution for other hot drinks as retailers focus on coffee
Innovation is set to focus on healthier recipes in a bid to gain ground
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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