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Retail value sales maintain their rising trend, although volume sales decline
Hot drinks in the US saw a 4% retail value sales increase in 2025, despite a 1% volume decline. Climate crises and tariffs raised product prices, while competition from soft drinks such as RTD tea and coffee, and energy drinks also hampered growth. Premium functional tea and coffee drove growth opportunities, however, while wellness trends also maintained popularity. Retail current value sales are expected to rise at a 3% CAGR through the forecast period, driven by premiumisation and intentional consumption. Companies like Keurig and Nescafé have been capitalising on changing consumption trends, while retail e-commerce is benefiting from changing shopping trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in USA?
- To what extent are health considerations impacting consumption of Hot Drinks in USA?
- What are the traditional preferences in Hot Drinks in USA? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in USA?
- Which are the leading brands in Hot Drinks in USA?
- How are products distributed in Hot Drinks in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in the US
Retail value sales maintain their rising trend, although volume sales decline
KEY DATA FINDINGS
Competition from outside of hot drinks and rising prices hamper volume growth
Premium functional tea and coffee still see growth opportunities
Increasing interest in health helps maintain the popularity of hot drinks
Climate crises and tariffs impact the prices of imported hot drinks
Value growth anticipated, but volume growth potential will be impacted by competition and price rises
Intentional consumption will offer opportunities for products offering benefits
Splitting of hot drinks and soft drinks businesses likely to be seen
Keurig extends its lead in hot drinks thanks to its wide portfolio in fresh coffee
The surge in sales of instant coffee benefits the leader in this category, Nescafé
Retail e-commerce leads across categories
Nespresso is particularly successful with online sales
The foodservice offering is compelling
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in the US
KEY DATA FINDINGS
Supply constraints and tariffs raise prices, driving retail value growth
Continued price rises prevent volume growth but drive value growth
Economic uncertainty drives instant coffee to see the strongest growth
Pressures expected to continue, driving value growth and marginal volume decline
The application of technology in coffee
Sustainability likely to remain an aim, but challenging to achieve
Keurig extends its share, but second-placed JM Smucker sees stronger growth
Black Rifle Coffee maintains its dynamic growth trend
Retail e-commerce continues its long-standing rising trend as consumers seek convenience
Price promotions and wide product range are attracting more consumers to shop online
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in the US
KEY DATA FINDINGS
Health and wellness trend drives retail value and volume growth for tea
Growth continues, with consumers opting for the convenience of tea bags in black tea
Green tea sees dynamism thanks to demand for matcha among younger consumers
Value growth expected to continue as consumers seek functional teas
Use of technology expected across the supply chain
Uncertainty about import prices of tea moving forward
A greater focus on health by the leading player
Yogi Tea’s broad portfolio of organic and herbal offerings drives dynamic growth
Retail e-commerce leads as consumers look for value and convenience
Tea’s light weight and shelf stability ensure continued growth for retail e-commerce
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in the US
KEY DATA FINDINGS
With continued retail volume decline, companies look for ways to revitalise sales
Challenges to volume growth, but rising input costs ensure value growth is maintained
Chocolate-based flavoured powder drinks is in a transitory phase
Value sales set to rise, but volume decline anticipated, due to rising input costs and demographic shifts
Exploration of alternatives to address supply chain challenges for coffee and cocoa
Opportunities through offering products with functional benefits
Smaller players struggle to take share from ConAgra’s Swiss Miss
Nestlé grows, benefiting from its wide product and brand portfolio
Retail e-commerce maintains its lead of distribution, acquired the previous year
Opportunities for retail e-commerce by offering niche products
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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