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Cost pressure reshapes hot drinks choices as coffee keeps cultural pull
Hot drinks in Lebanon recorded strong value growth in 2025, with consumption patterns increasingly shaped by pricing pressure and uneven recovery across regions. Coffee continues to anchor everyday rituals and out-of-home occasions, while tea is gaining incremental traction on health cues despite weaker innovation and limited local scale. Import dependence keeps costs exposed to global commodity and packaging inflation, pushing consumers towards lower-priced brands and unpackaged herbal alternatives such as zouhourat. Over the forecast period, growth is set to rely on affordability-led offers and selective premium niches, while foodservice momentum depends on continued diaspora travel and macro stability.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Lebanon?
- To what extent are health considerations impacting consumption of Hot Drinks in Lebanon?
- What are the traditional preferences in Hot Drinks in Lebanon? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Lebanon?
- Which are the leading brands in Hot Drinks in Lebanon?
- How are products distributed in Hot Drinks in Lebanon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Lebanon
Cost pressure reshapes hot drinks choices as coffee keeps cultural pull
KEY DATA FINDINGS
Value sales rise as dollarisation improves purchasing mechanics
Price pressure drives trade-offs across coffee and tea
Import dependence raises costs across the value chain
Traditional coffee culture underpins demand across occasions
Tea accelerates but is still secondary to coffee
Herbal infusions gain relevance as rural production expands
Diverging preferences by age and lifestyle shape format mix
Supply and distribution operate under infrastructure constraints
Hot drinks will see further strong value growth if stability persists
Value formats to gain ground amid cost pressures
Product innovation will widen though potential for premiumisation is limited
Nestlé leads overall, with local coffee brands anchoring volume
Domestic scale concentrates in coffee, while tea favours global brands
Retail purchases concentrate in supermarkets and small local grocers
Foodservice recovers in 2025 as specialist concepts expand
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key data findings
2025 developments
Coffee in Lebanon sees value growth led by tradition and pragmatic trading down
Industry performance
Everyday demand sustained through cultural ritual
Mainstream affordability keeps local brands central
Speciality and espresso grow while pods stay constrained
What’s next?
Further positive growth forecast as formats diversify
Technology to lift convenience and widen access
Functional positioning moves from broad claims to targeted benefits
Competitive landscape
Nestlé leads value while local players anchor everyday coffee
Café Najjar sustains scale advantages as pods stay niche
Channels
Modern grocery leads for at-home consumption
Foodservice and e-commerce widen access
Category data
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Consumers show rising interest in herbal variants
Industry performance
Health and wellness themes rebuild tea demand after crisis-era disruption
Herbal infusions lift interest in unpackaged variants
Affordability prompts trading-down while select premium brands regain visibility
Local brands pick up relevance but margin pressure persists
Tea bags drive dynamism while loose-leaf efforts lose momentum
Culture, religion and self-care use occasions keep tea embedded in daily life
Seasonality differentiates tea from coffee and shapes purchasing patterns
What’s next?
Demand will strengthen as wellness positioning accelerates
Innovation expands slowly with functional blends and new flavour profiles
Zouhourat to gain importance as heritage-led wellness demand grows
Competitive landscape
Lipton anchors mainstream tea through reach and portfolio breadth
Premium and local innovation expands but routes to shelf stay constrained
Channels
Supermarkets and local grocers anchor distribution
E-commerce growth accelerates through health-led specialists
Category data
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Comfort-led occasions boost value sales
Industry performance
Hot chocolate drives category as households prioritise small comforts
Health perceptions increasingly influence purchase decisions
Seasonality persists but competitive cues broaden consumption occasions
Distribution and visibility depend more on shelf execution than advertising
Demographic headwinds add to pressure on mainstream powder products
What’s next?
Comfort positioning lifts value growth
Innovation focuses on wellness and convenience
Digital access expands choice but investment is cautious
Competitive landscape
Global leaders keep reach but face affordability and boycott pressure
Premium experiential brands build niche
Channels
Grocery retail drives at-home consumption
Brand-owned retail and online stores extend premium access
Category data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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