Select Country Report
Macroeconomic stabilisation underpins a gradual recovery in hot drinks demand
The Peruvian hot drinks market entered 2025 on a firmer macroeconomic footing, with GDP growth recovering and inflation stabilising within the Central Bank’s target range. This more predictable environment supported a gradual recovery in employment and purchasing power, encouraging households to return to everyday consumption categories rather than focusing solely on essentials. In this context, hot drinks – deeply embedded in daily routines across income groups – benefited from improved consumer sentiment, both in retail and foodservice. While informality in the labour market remains high and continues to limit the speed of recovery for some segments, the overall improvement has been enough to lift confidence and sustain a more dynamic internal market for coffee, tea and other hot drinks.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Peru?
- To what extent are health considerations impacting consumption of Hot Drinks in Peru?
- What are the traditional preferences in Hot Drinks in Peru? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Peru?
- Which are the leading brands in Hot Drinks in Peru?
- How are products distributed in Hot Drinks in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Peru
Macroeconomic stabilisation underpins a gradual recovery in hot drinks demand
KEY DATA FINDINGS
Affordability tensions drive pack rationalisation and search for better value
Premiumisation window narrows, but selective trading up persists in high-value niches
Well-being and functionality become cross-cutting drivers across categories
Moderate value expansion expected, led by coffee and functional infusions
Competitive strategies evolve as private label and mid-priced players gain importance
Modern and digital channels reshape access and reinforce the role of promotion and variety
Nestlé Perú SA remains the benchmark player through portfolio breadth and strong distribution
Corporación Herbi consolidates leadership in tea via low prices and extensive reach
Finca Villa Rica, Cuisine & Co and Industrias Alimenticias Cusco drive the strongest growth across segments
Small local grocers remain central but gradually cede ground to modern formats
E-commerce consolidates as the fastest-growing channel on the back of convenience and promotions
Convenience stores and discounters gain momentum as traditional trade struggles to keep pace
FOODSERVICE VS RETAIL SPLIT
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in Peru
KEY DATA FINDINGS
Economic recovery, price pressure and entrenched instant habits define 2025 coffee performance
Higher prices constrain volumes while instant coffee remains the everyday standard
Freeze-dried formats lead value growth as consumers seek better quality within instant
Coffee set for gradual recovery as prices stabilise and coffee culture deepens
Freeze-dried coffee and instant mixes expected to anchor future value gains
Sustainability credentials gain weight in brand positioning and consumer choice
Verdum Peru SAC consolidates leadership amid intense competition from global and local players
Finca Villa Rica stands out as the most dynamic premium coffee player in 2025
Traditional trade remains central as modern retail gains influence in coffee distribution
E-commerce and convenience stores emerge as the fastest-growing channels
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in Peru
KEY DATA FINDINGS
Trading down and wellness priorities shape a flat but resilient tea market in 2025
Price-led value growth masks softer demand and a shift to more economical teas
Herbal and traditional medicinal teas gain momentum on the back of functionality and natural positioning
Tea category expected to gradually recover as mid-priced offers and new occasions expand
Innovation and iced formats become central to reducing seasonality and attracting younger consumers
Herbal and medicinal teas to gain further relevance on the back of wellness and women’s health trends
Corporación Alimentaria Suiza SAC consolidates mass-market leadership through Herbi and strong value positioning
Cuisine & Co emerges as the most dynamic tea brand under Cencosud’s retail umbrella
Traditional small retailers remain important but lose ground as discounters advance
Discounters consolidate as the fastest-growing distribution channel for tea
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in Peru
KEY DATA FINDINGS
Macroeconomic stabilisation and cultural occasions underpin demand for other hot drinks
Easing inflation supports a cautious recovery in other hot drinks
Chocolate-based flavoured powder drinks remain the main growth engine in 2025
Seasonal rituals and expanded usage occasions expected to support steady future growth
Cost-efficiency and pod-packs strengthen the value proposition for price-sensitive consumers
Nutrition-focused innovation and other plant-based hot drinks offer new growth avenues
Nestlé Perú SA maintains category leadership while facing intensifying competition
Industrias Alimenticias Cusco SA emerges as the most dynamic player in 2025
Convenience stores and discounters gain weight as traditional grocers lose ground
E-commerce and convenience formats are the most dynamic channels for other hot drinks
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
-
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
-
- Instant Standard Coffee
- Instant Coffee Mixes
-
-
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
-
-
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
-
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!