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Inflation drives value growth while consumers maintain core hot drink habits
In 2025, retail value sales of hot drinks in the Czech Republic increased, driven overwhelmingly by price inflation rather than volume expansion. Significant cost pressures – especially for coffee and cocoa – continued to shape manufacturer pricing decisions, with sustained volatility in global commodity markets compounding rising domestic production, labour, and logistics costs. While unit prices rose across all major categories, demand for hot drinks remained relatively resilient, reflecting the entrenched role of coffee and tea in daily Czech routines. Consumers, however, adjusted their purchasing strategies in response to the elevated cost environment: they increasingly waited for discounts, traded strategically between brands, and selectively prioritised segments perceived as offering added wellness, flavour, or functional value.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Czech Republic?
- To what extent are health considerations impacting consumption of Hot Drinks in Czech Republic?
- What are the traditional preferences in Hot Drinks in Czech Republic? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Czech Republic?
- Which are the leading brands in Hot Drinks in Czech Republic?
- How are products distributed in Hot Drinks in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in the Czech Republic
Inflation drives value growth while consumers maintain core hot drink habits
KEY DATA FINDINGS
Rising commodity prices and persistent inflation reshape consumer purchasing behaviour
Heightened focus on wellness spurs growth of functional and natural tea varieties
Cost-efficient sustainability gains importance as consumers seek accessible environmental value
Steady forecast growth supported by improving household confidence
Innovation shaped by wellness, sustainability and digital engagement
E-commerce expansion and channel reshaping
Leading companies strengthen their positions through innovation and expanded service models
The most dynamic players gain traction through strong brand portfolios and premium positioning
Private label maintains a firm foothold as price sensitivity shapes consumer behaviour
Hypermarkets remain the leading distribution channel as broad assortments and heavy promotions support demand
E-commerce delivers the fastest growth through expanded assortment, convenience and subscription models
Supermarkets and discounters gain share through convenience, strong private label propositions and increasing promotional intensity
Foodservice demand recovers as colder weather, stabilising incomes and premium coffee culture lift on-trade consumption
Innovation in foodservice formats expands the role of on-the-go beverages and reinforces brand visibility
Retail performance remains stable but faces indirect pressure from recovering on-trade demand
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in the Czech Republic
KEY DATA FINDINGS
Pricing pressures, selective premiumisation and evolving consumer habits shape category dynamics in 2025
Inflation-driven price increases shape purchasing behaviour as consumers rely heavily on promotions
Fresh coffee beans remain the most dynamic category as at-home espresso culture strengthens
Moderate retail value growth expected, supported by beans and capsules despite continued price sensitivity
Digitalisation drives the next wave of category development as subscription models and online platforms expand
Sustainability and wellness initiatives grow in relevance as brands adopt more accessible, affordable solutions
Tchibo strengthens its leadership through broad category coverage and expanding subscription services
Jacobs Douwe Egberts drives dynamic growth through strong brand equity and heavy marketing investment
Hypermarkets remain the leading channel but face pressure from supermarkets and discounters
E-commerce accelerates as consumers embrace convenience, subscriptions and wider product choice
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in the Czech Republic
KEY DATA FINDINGS
Heightened price sensitivity, wellness demand and shifting category preferences shape tea consumption in 2025
Stabilising demand and strong promotional reliance support modest category recovery
Herbal and loose teas strengthen, while fruit teas face declining relevance
Demand expected to rise as premiumisation returns and functional positioning strengthens
New production technologies unlock functional and sustainability-led innovation
Health, wellness and clean labels expected to dominate consumer decision-making
Teekanne strengthens its leadership through broad assortment and functional innovation
Smaller players gain momentum while established brands capture the largest absolute growth
Hypermarkets remain the main channel but face pressure from expanding supermarkets and discounters
E-commerce grows rapidly through premium assortment, niche offerings and direct-to-consumer models
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in the Czech Republic
KEY DATA FINDINGS
Price escalation, shifting household dynamics and evolving wellness expectations reshape category performance
Price-led growth masks volume softness as consumers shift toward healthier or more affordable alternatives
Chocolate-based flavoured powder drinks grow in value but lose further ground in volume
Moderate value growth expected as prices stabilise and plant-based alternatives expand
Digital convenience and automated fulfilment reshape category accessibility
Wellness-driven reformulation and clean-label demands shape future product innovation
Nestlé maintains overwhelming dominance through strong brands, value-focused strategies and broad distribution
Lidl and Nestlé drive the strongest growth through private label expansion and brand power
Hypermarkets remain the primary channel despite gradual share loss to smaller formats
E-commerce accelerates as consumers embrace online grocery for long-shelf-life beverages
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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