Hot drinks in 2024: The big picture
In 2024, the hot drinks landscape in the Czech Republic experienced a slight uplift in retail volume sales, a positive performance compared to the previous years, which were characterised by high inflation and escalating prices. However, while inflation subsided, a new wave of price hikes emerged, pushing consumer costs higher and influencing purchasing decisions.
2024 key trends
With costs rising in 2024, consumers were increasingly focused on reducing their spending. This increased the demand for private label products, many of which are perceived as good quality, affordable options.
Competitive landscape
In 2024, the Jihlavanka brand from Tchibo underwent a significant packaging redesign. The new packaging features a matte design, hoping to stand out on shelves and gain consumers' attention.
Retailing developments
The discounter channel improved its share in 2024, thanks to an increasing number of stores and affordable propositions offering a wide variety of private label products. Both discounters and supermarkets continued to deliver affordable price points, remaining competitive.
Foodservice vs retail split
Foodservice continued its declining trend in 2024, impacted by rising price points. Although consumers have returned to purchasing food through on-trade channels, many are saving costs by avoiding hot drink orders.
What next for hot drinks?
As the economic situation stabilises and consumer purchasing power is projected to increase, the outlook for hot drinks is positive. Premiumisation will be key in driving retail value growth, with Health and wellness, functional ingredients, and fortified options set to gain ground.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Czech Republic?
- To what extent are health considerations impacting consumption of Hot Drinks in Czech Republic?
- What are the traditional preferences in Hot Drinks in Czech Republic? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Czech Republic?
- Which are the leading brands in Hot Drinks in Czech Republic?
- How are products distributed in Hot Drinks in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in the Czech Republic
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in the Czech Republic
KEY DATA FINDINGS
The increase in VAT dampens retail volume sales in coffee during 2024
Consumers focus on saving costs, trading down to private label goods
Despite an overall decline, fresh ground coffee pods and beans record a positive performance
Innovative marketing techniques expand across the forecast period
Unique flavours, limited editions and brand partnerships shape innovation
Packaging focuses on aesthetic appeal and sustainable attributes
Tea in the Czech Republic
KEY DATA FINDINGS
Ongoing decline as consumers deprioritise tea in the face of rising costs
Loose black tea records marginal growth, appreciated for its cost-saving benefits
Private label gains ground as consumers focus on cost savings
Innovations focus on unique flavours and added health benefits to drive growth
Sustainable attributes shape product innovations and align with consumer demands
Growth opportunities rise for organic and locally sourced products
Other Hot Drinks in the Czech Republic
KEY DATA FINDINGS
Purchasing behaviour adapts to rising price points in other hot drinks
An unhealthy perception challenges sales of chocolate-based hot drinks
Nestlé Cesko offers a strong, highly recognised portfolio in other hot drinks
Private label continues to gain ground, offering appealing price points
Growth opportunities for plant-based hot drinks align with rising health trends
Convenience and a wide array of options boost share for e-commerce
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
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This report originates from Passport, our Hot Drinks research and analysis database.
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