Select Country Report
Hot drinks’ cultural importance, adaptive product strategies, and resilient domestic producers ensure continued value expansion
Retail value sales of hot drinks in Croatia rose in 2025, driven primarily by price inflation, premiumisation in coffee, and a sustained cultural attachment to hot beverages despite consumer price fatigue and declining purchasing power. The most important factor was the continuation of high global coffee and cocoa prices, which translated directly into higher retail prices. Both Atlantic Grupa dd and Franck dd, Croatia’s leading coffee roasters, reported that rising input and energy costs continued to squeeze margins, forcing companies to focus on efficiency and targeted price increases. These same pressures affected chocolate-based drinks and tea imports. Consequently, price-led growth dominated the market, even as volume performance remained flat or only modestly positive.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Croatia?
- To what extent are health considerations impacting consumption of Hot Drinks in Croatia?
- What are the traditional preferences in Hot Drinks in Croatia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Croatia?
- Which are the leading brands in Hot Drinks in Croatia?
- How are products distributed in Hot Drinks in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Croatia
Hot drinks’ cultural importance, adaptive product strategies, and resilient domestic producers ensure continued value expansion
KEY DATA FINDINGS
Rising prices and consumer frustration
Selective premiumisation persists, supported by tourism and functional innovation
Affordable sustainability emerges as an important trend
Coffee retains its central position in hot drinks
Price-driven value growth, with volumes remaining largely stable
Company activity will centre on cost management, technological advancement, and adaptive innovation
Gradual diversification of retail channels, reflecting Croatia’s evolving shopping habits and tourism-driven demand
Frank maintains its lead, supported by its strong heritage, diversified product portfolio, and continuous innovation
Local companies dominate, benefiting from trust, tradition, and adaptability
Supermarkets lead with their wide product assortments, regular promotions, and accessibility
Sunday trading restrictions and tourism drive dynamic growth of forecourt retailers
E-commerce offers quick delivery and access to products not always available in physical stores
Foodservice vs retail split
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in Croatia
KEY DATA FINDINGS
Sustained consumer attachment to coffee
Strong value growth reflects inflationary effects and structural market shifts
Fresh ground coffee pods valued for their convenience and quality
High prices, innovation, and enduring consumer loyalty ensure further expansion
Shift toward technology-led efficiency and innovation
Sustainability increasingly important, reflecting both global commitments and local consumer awareness
Franck remains the clear leader in an increasingly competitive coffee landscape
Franck’s broad portfolio allows it to capture growth in both traditional and premium categories
Supermarkets lead, offering broad portfolios, private label and promotions
Coffee remains a planned, at-home consumption category
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in Croatia
KEY DATA FINDINGS
Wellness trends, moderate premiumisation, and higher unit prices drive growth
Tea’s reptation as a health-oriented beverage and innovation support demand
Consumers increasingly turn to herbal teas for their perceived health benefits
Modest growth supported by wellness-oriented consumption and stable consumer habits
Gradual digital transformation
Franck benefits from an extensive distribution network, strong consumer trust and innovation
Podravka successfully focuses on teas that align with consumers’ health and wellness priorities
Leading supermarkets offer a wide product selection, competitive pricing, and convenience
Sunday trading restrictions drive growth of forecourt retailers
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in Croatia
KEY DATA FINDINGS
Rising prices and demand for comfort-oriented drinks support value gains
Chocolate-based flavoured powder drinks remain the dominant category
Innovation in reduced sugar or fortified versions helps sustain demand
Volume growth limited by demographic decline and growing awareness of sugar
Advancements in production technology, product reformulation, and digital distribution
Nesquik retains high household penetration thanks to its trusted image, consistent quality, and wide distribution
Dr Oetker benefits from strong brand trust and steady demand
Consumers value supermarkets’ wide assortments, promotions, and convenience
Forecourt retailers benefit from Sunday trading restrictions and improved product assortments
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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