Hot drinks in 2024: The big picture
In 2024, hot drinks in Croatia is expected to register moderate constant value growth, but only marginal retail volume growth. While general inflation has eased, hot drinks is still under pressure, as key ingredients such as coffee, tea and cocoa continue to see price rises.
2024 key trends
With prices still on the rise, coffee producers are responding by emphasising the quality in their offerings to maintain consumer interest. Sustainability is also becoming a focal point for both producers and consumers.
Competitive landscape
Local company Franck dd continues to have a commanding lead in 2024, accounting for over well over a third of value sales, due to its strength in coffee. Its nearest competitor local company Altanta Grupa dd is aggressively looking to narrow the gap and has made several acquisitions.
Retailing developments
Supermarkets, hypermarkets and discounters (in particular Lidl) have gained significant volume share within hot drinks over the review period, at the expense of small local grocers.
Foodservice vs retail split
Volume growth is expected to be higher through foodservice than retail in 2024l, partly supported by large number of tourists. In addition, the Sunday ban on shopping is drawing consumers to coffee shops on Sundays, particularly in tourist and urban areas.
What next for hot drinks?
The outlook is positive for hot drinks over the forecast period, with moderate constant value growth. Coffee will continue to dominate hot drinks and will register significantly higher volume growth than both tea and other hot drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Croatia?
- To what extent are health considerations impacting consumption of Hot Drinks in Croatia?
- What are the traditional preferences in Hot Drinks in Croatia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Croatia?
- Which are the leading brands in Hot Drinks in Croatia?
- How are products distributed in Hot Drinks in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Croatia
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Croatia
KEY DATA FINDINGS
Players call for tax reduction on coffee, due to continuing rising prices
Nestlé expands footprint in foodservice
Lower volume growth through foodservice channels
E-commerce an emerging channel
Growth in both premium and specialty coffee
Foodservice remains resilient
Tea in Croatia
KEY DATA FINDINGS
Continuing price rises
Matcha, as well as home-made iced tea, increasingly popular
Franck remains the leader in tea
Consumers increasingly discerning
E-commerce see further growth
Continuing innovation over the forecast period
Other Hot Drinks in Croatia
KEY DATA FINDINGS
Positive performance in 2024
Nestlé leads, but local players also have significant foothold
Increasing offerings with added functional ingredients
Growing interest in chicory
Further innovation in flavour
Superfoods powdered drinks potential growth area
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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