Hot drinks sees rising diversification
The hot drinks industry in Azerbaijan in 2025 is characterised by strong per-capita consumption and resilient consumer demand. Tea remains the dominant category, with black tea deeply embedded in social traditions, particularly among older consumers, while tea bags and flavoured variants are gaining traction in urban areas. Coffee is increasingly popular, with fresh coffee expanding rapidly among younger, urban consumers, supported by café culture, home coffee machines, and events such as United Coffee Fest 2025. Fruit and herbal teas are gaining momentum through health positioning and flavour innovation. Other hot drinks, led by chocolate-based flavoured powder drinks, are growing more slowly, though niche products containing chicory or functional ingredients are attracting interest. Distribution channels are diversifying, with convenience stores, e-commerce, and foodservice all expanding their presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Azerbaijan?
- To what extent are health considerations impacting consumption of Hot Drinks in Azerbaijan?
- What are the traditional preferences in Hot Drinks in Azerbaijan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Azerbaijan?
- Which are the leading brands in Hot Drinks in Azerbaijan?
- How are products distributed in Hot Drinks in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Azerbaijan
Hot drinks sees rising diversification
KEY DATA FINDINGS
Positive value growth amid rising inflation
Coffee leads growth, fuelled by rising café culture
Fruit/herbal tea gains momentum through wellness positioning and flavour innovation
Other hot drinks registers relatively weak performance
Steady value growth through rising demand and diversification
Coffee to lead hot drinks growth on back of premiumisation trends
Competitive landscape will remain stable
Sun-Tea Azerbaijan maintains leadership
Coffee players gain traction
Fruit/herbal tea players expand from small base
Small local grocers leads distribution despite competition from supermarkets
Convenience store channel gains momentum
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
Coffee in Azerbaijan
KEY DATA FINDINGS
Coffee culture expands across urban Azerbaijan
Coffee gains cultural ground
Fresh coffee leads growth
Growing coffee culture supports positive outlook
Fresh coffee to become central to urban daily routines
Instant coffee mixes to retain largest volume share, supported by affordability
Aztrade MMC retains its leadership
Nimex MMC sees dynamic performance
Small local grocers continue to play crucial role
Convenience stores gain traction
Tea in Azerbaijan
KEY DATA FINDINGS
Tea remains Azerbaijan’s cultural cornerstone
Black tea retains its popularity amid growing diversification
Fruit/herbal tea leads growth, driven by health and flavour trends
Traditional tea-drinking habits will sustain growth
Loose black tea will continue to dominate sales
Fruit/herbal to lead value growth, driven by health trends and flavour innovation
Sun-Tea Azerbaijan retains its dominance
Tea players gain traction through investment in niche offerings
Small local grocers hold sway in face of growing competition from modern grocery chains
Convenience stores emerges as most dynamic channel
Other Hot Drinks in Azerbaijan
KEY DATA FINDINGS
Limited growth amid emerging diversification
Modest growth for other hot drinks
Chicory gains traction
Lack of innovation will limit growth
Chocolate-based drinks will remain child-focused, with untapped potential amongst older consumers
Chicory could offer growth potential
Nestlé Azerbaijan Ltd holds sway
Competition remains limited
Small local grocers remains key channel
Convenience stores and e-commerce lead growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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