Hot drinks in 2024: The big picture
Hot drinks in Azerbaijan, primarily represented by tea and coffee, continue to see positive development in 2024, spurred by factors such as the expanding popularity of coffee alongside the deeply rooted cultural tradition of tea consumption. Coffee consumption is growing, particularly among younger generations who are increasingly integrating coffee into their daily routines, showing a marked preference for instant coffee and speciality blends.
2024 key trends
In 2024, a major trend across both coffee and tea is the ongoing introduction of new products that appeal to consumers' evolving tastes. For example, instant coffee mixes now come in an expanded range of flavours, including caramel, vanilla, and even dessert-inspired choices like plombir (vanilla ice cream), which particularly attract younger consumers seeking variety and indulgence.
Competitive landscape
The competitive landscape for hot drinks in Azerbaijan is shaped by a combination of well-established local and international brands. In coffee, international players dominate, with Nestlé leading through its Nescafé brand.
Retailing developments
The expansion of modern retail channels, including supermarkets, hypermarkets, and convenience outlets, has significantly enhanced the accessibility of hot drinks to a broader consumer base. These modern retailers provide greater product availability and competitive pricing, particularly in urban areas where consumer demand for coffee and tea is high.
Foodservice vs retail split
The positive developments in Azerbaijan’s tourism sector, combined with an increasing trend of dining out, are having a favourable impact on the hot drinks market within the foodservice industry. Tourism is expected to continue growing through the end of 2024, fuelled by both domestic and international visitors, especially in popular tourist destinations like Baku, Ganja, and Gabala.
What next for hot drinks?
Hot drinks in Azerbaijan is expected to continue its positive trajectory. Coffee consumption is likely to see ongoing growth, with both fresh and instant coffee contributing to this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Azerbaijan?
- To what extent are health considerations impacting consumption of Hot Drinks in Azerbaijan?
- What are the traditional preferences in Hot Drinks in Azerbaijan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Azerbaijan?
- Which are the leading brands in Hot Drinks in Azerbaijan?
- How are products distributed in Hot Drinks in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Azerbaijan
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Azerbaijan
KEY DATA FINDINGS
Rising demand for instant coffee amidst a growing coffee culture
Flavoured instant coffee mixes attract younger consumers
Increasing interest in premium coffee and at-home brewing
Sustained growth in coffee culture despite price challenges
Steady market control by established international brands
Expanding product portfolios with diverse flavour options
Tea in Azerbaijan
KEY DATA FINDINGS
The enduring popularity of loose black tea
Rise of flavoured teas and health-conscious options
Local brands lead the way in tea
Sustained growth driven by tradition and innovation
Black tea to retain dominance amid cultural significance
Small local grocers to remain key distribution channels
Other Hot Drinks in Azerbaijan
KEY DATA FINDINGS
Chocolate-based drinks maintain steady popularity among children amid economic pressures
Healthier cocoa alternatives face an uphill battle in expanding consumer base
Nesquik’s continued dominance faces modest competition from niche players
Modest growth for chocolate-based drinks supported by demographic trends
Limited expansion of chocolate-based drinks beyond core child demographic
Limited prospects for niche hot drink categories amid strong tea and coffee culture
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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