Hot drinks in 2024: The big picture
Hot drinks in Greece felt the impact of wholesale commodity price hikes in 2024, resulting in higher off and on-trade prices in the category overall. In the case of coffee, this was linked to supply shortages linked to climate change, while higher transportation costs impacted all hot drinks categories.
2024 key trends
The weather had a notable impact on the hot drinks category in 2024. The very mild winter in 2023/2024, linked to climate change, had a significant influence on hot drink consumption.
Competitive landscape
One of the main developments in the competitive landscape is the recent move by Karoulias WS SA, one of the leading alcoholic drinks importer and distributors in Greece, to push into the tea category. In 2023, Karoulias WS acquired the rights to distribute the Lipton and Pukka brands in Greece.
Retailing developments
The retailing environment for hot drinks remained stable in 2024 with no significant changes in share overall. In coffee, there was a notable shift toward specialist coffee shops launching packaged products within retail stores.
Foodservice vs retail split
Foodservice volume sales were negatively affected by price hikes as well as the decline in real disposable incomes over 2024. Following the recovery post-pandemic, the cost-of-living crisis quickly impacted Greek consumers and foodservice visits.
What next for hot drinks?
Hot drinks in Greece is set to remain driven by coffee due to the well-established coffee culture. Despite the increases in coffee prices, Greek consumers are not expected to reduce their coffee consumption, although the shift away from the on trade is set to lead to some losses in volume sales of coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Greece?
- To what extent are health considerations impacting consumption of Hot Drinks in Greece?
- What are the traditional preferences in Hot Drinks in Greece? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Greece?
- Which are the leading brands in Hot Drinks in Greece?
- How are products distributed in Hot Drinks in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Greece
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Greece
KEY DATA FINDINGS
Coffee prices continue to rise in 2024
Changes in consumption patterns amid price increases
Flavours are under the spotlight in coffee
On trade sales to remain under pressure in short term
Coffee on the go is central to coffee consumption
Premium brands set to retain popularity
Tea in Greece
KEY DATA FINDINGS
Price increases take their toll on category performance
Players ramp up promotions to protect volume sales
Private label growth is dampening the performance of branded products
Fruit/herbal tea to remain the best performer
Black tea is set to lose share
Private label will continue to outperform branded products
Other Hot Drinks in Greece
KEY DATA FINDINGS
Category volume continues to shrink in other hot drinks
Price promotions shape strategies in the competitive landscape
Mild winter takes its toll on other hot drinks
Healthy living trend creates long-term challenges
Economic factors will remain unfavourable to short-term performance
Promotional strategies are set to intensify in upcoming period
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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