Hot drinks in Laos faced economic challenges in 2024, with price adjustments occurring two to three times due to inflation. International brands such as Café Amazon have seen declining popularity, as consumers favour affordable local brands like Treeknoff, known for quality.
Hot drinks in 2024: The big picture
In 2024, hot drinks in Laos faced a series of economic and structural challenges, primarily driven by inflation, which has significantly diminished consumer purchasing power. The resulting decline in demand for non-essential goods has affected hot drinks, making affordability a key consideration for consumers.
Country background
In 2024, the Laotian economy saw a recovery from economic stagnation, yet structural challenges persist in hindering greater expansion. These include economic volatility, a lack of skilled labour, significant out-migration, and a business environment fraught with obstacles.
Socioeconomic trends
While annual inflation moderated by 31% in 2023, it remains a major concern, with rates expected to exceed 20% in 2024 due to the ongoing depreciation of the Lao kip and the country's dependence on imported goods. This persistent inflation has continued to erode real incomes, leaving many households struggling to keep pace with rising prices.
Logistics/infrastructure
The development of the Thanaleng Dry Port, nearing completion in 2023, and the operational Laos-China Railway, launched in December 2021, have marked significant milestones in enhancing logistics and infrastructure within Laos. These initiatives have reduced transportation costs and streamlined supply chains, enabling hot drink companies, particularly coffee exporters, to improve their export capacities and reach international markets more efficiently.
What next for hot drinks?
Hot drinks in Laos is expected to benefit from increasing urbanisation, rising incomes, and a growing young population, all of which are likely to boost demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Laos?
- To what extent are health considerations impacting consumption of Hot Drinks in Laos?
- What are the traditional preferences in Hot Drinks in Laos? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Laos?
- Which are the leading brands in Hot Drinks in Laos?
- How are products distributed in Hot Drinks in Laos?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Laos
Hot drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for hot drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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