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Volume sales of hot drinks rise in 2025 despite rising costs as consumers continued to demand wellness, indulgence and experiential products
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Laos?
- To what extent are health considerations impacting consumption of Hot Drinks in Laos?
- What are the traditional preferences in Hot Drinks in Laos? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Laos?
- Which are the leading brands in Hot Drinks in Laos?
- How are products distributed in Hot Drinks in Laos?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Laos
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Growth of hot drinks in 2025 is primarily focused on wellness, urbanisation and wider product availability
Coffee remains the largest category while consumers are attracted to the health credentials of tea
Wide consumption of other hot drinks in Laos
Steady growth of hot drinks over the forecast period
Portfolio expansion and health-focused offerings increase in availability
Retailers increasingly embrace omnichannel strategies while consumer foodservice adapts to changing consumer lifestyles
Nestlé SA retains the lead with its popular Nescafé brand
Lipton Teas & Infusions registers the strongest growth
Ongoing dominance of small local grocers though supermarkets is on the rise
Retail e-commerce achieves the strongest momentum for hot drinks in 2025
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Coffee sales rise in 2025 thanks to the strong performance of instant coffee
Industry Performance
Coffee remains popular in the country, especially in urban areas
The popularity of instant coffee remains resilient
What’s Next?
Coffee sales expand over the forecast period
Industry players invest in new product development
Rising health concerns initiate reduced sugar launches
Competitive Landscape
Nestlé SA remains the leading player in coffee
Dao Heuang Group Ltd leads with its Dao Coffee brand
Channels
Small local grocers dominates sales of coffee
Supermarkets achieves strong dynamism and wider visibility of coffee
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Moderate increase in tea sales thanks to health and wellness and wider product availability
Industry Performance
Unpackaged tea loses ground to packaged tea, especially in green and fruit/herbal tea
Functional teas are increasingly embraced by consumers
What’s Next?
Moderate forecast period growth of tea sales supported by growing health awareness
Growing usage of digital platforms widens consumer access to tea
Ongoing demand for functional teas, especially among older and middle aged demographics
Competitive Landscape
Lipton Teas & Infusions maintains its category lead
After Lipton Teas & Infusions, Lavi Production records the strongest growth
Channels
Small local grocers retains the outright lead though modern grocers start to gain a foothold in tea
Supermarkets records the strongest growth, with this channel also helping to develop retail e-commerce infrastructure
Category Data
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Moderate increase in sales of other hot drinks
Industry Performance
Children remain the core consumers of other hot drinks though these products provide essential nutrients for adults seeking nutritional supplementation
Other plant-based hot drinks achieves solid growth as consumers appreciate its health positioning
What’s Next?
Moderate growth of other hot drinks over the forecast period
Expansion of digital platforms boosts consumer accessibility to other hot drinks
Health and wellness trends shape consumer demand over the forecast period
Competitive Landscape
Nestlé SA retains the lead in other hot drinks
Associated British Foods Plc records strong growth with its renowned Ovaltine brand
Channels
Small local grocers dominates other hot drinks
Urbanisation promotes modern grocers, especially supermarkets
Category Data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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