Hot drinks in 2024: The big picture
Hot drinks saw further decline in retail volume sales over 2024, compared to a slight rise in current value growth. Tea and coffee are both mature categories where there is limited scope to boost consumption.
2024 key trends
Consumer’s desire to explore new flavours and variants led to an increase in the sales of flavoured hot drinks. The flavour trend has been apparent in tea for some time, where consumers are increasingly less interested in simple black tea bags and are buying a variety of new tea flavours and new variants in herbal tea.
Competitive landscape
Douwe Egberts Nederland BV leads in hot drinks, with its Douwe Egberts and Pickwick brands yielding a solid position in the coffee and tea category respectively. Leading coffee brand Douwe Egberts continued to lose retail value share in 2024, largely due to falling sales of standard fresh ground coffee.
Retailing developments
While consumers want more variety and choice, price remains very important as reflected by the weak demand in 2024. Retailers have sought to bring down costs by rationalisation of the major categories.
Foodservice vs retail split
In 2024, retail volume sales declined as consumers were confronted with further strong price increases. This decline in off-trade sales volume was partly compensated by a strong performance in the foodservice category.
What next for hot drinks?
The outlook is broadly positive for hot drinks in the foodservice channel, whilst retail volume sales will continue to come under pressure over the forecast period. Price will remain a key issue for hot drinks in the retail channel, with consumers put off by the higher prices that have evolved over recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Netherlands?
- To what extent are health considerations impacting consumption of Hot Drinks in Netherlands?
- What are the traditional preferences in Hot Drinks in Netherlands? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Netherlands?
- Which are the leading brands in Hot Drinks in Netherlands?
- How are products distributed in Hot Drinks in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in the Netherlands
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in the Netherlands
KEY DATA FINDINGS
Long term trend towards beans and hard pods continues to hurt fresh ground coffee
Nestlé Nederland BV attempts to revive instant coffee with new Starbucks range
Flavoured coffee is a high growth niche
Further shift towards single serve brewing methods to weaken volume sales
Flavoured fresh ground coffee has strong potential growth
Sustainability will be a major theme for leading producers
Tea in the Netherlands
KEY DATA FINDINGS
Tea volume sales come under further pressure
Shift away from black tea towards herbal tea
Pickwick extends brand strength with further push into non-black tea
Volume sales will decline further as black tea consumption wanes
Fruit/herbal tea will support category performance
Leading players will focus on development of herbal tea
Other Hot Drinks in the Netherlands
KEY DATA FINDINGS
Other hot drinks volume sales remain stagnant
Rising costs across the value chain will lead to an increase in average unit prices
Nestlé Nederland BV leads the way with Nesquik brand
Steady decline is most likely scenario for other hot drinks
Strong competition from RTD alternatives
E-commerce will likely take further share of distribution
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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