In 2025, hot drinks faced a challenging environment marked by rising prices and consumer frustration, as industry players grappled with the dual pressures of higher input costs and consumer resistance to higher prices. The scope for premiumisation is narrowing, with consumers less willing to pay extra beyond the already elevated price points, though there remains interest in wellness, indulgence, and unique experiences. Indeed, health and wellness remain significant drivers of premium spending, especially within certain segments, such as herbal tea. Technological advances and shifting social habits are changing the foodservice landscape, with efficiency and the provision of drinks that cannot easily be replicated at home becoming crucial selling points, particularly among younger consumers. Meanwhile, sustainability remains important, but consumers are now more cautious about paying extra for value-added claims, prompting a shift towards affordability-focused sustainability solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Ireland?
- To what extent are health considerations impacting consumption of Hot Drinks in Ireland?
- What are the traditional preferences in Hot Drinks in Ireland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Ireland?
- Which are the leading brands in Hot Drinks in Ireland?
- How are products distributed in Hot Drinks in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Ireland
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Café culture boosts foodservice volumes, but retail sales decline across the board
Efficiency disrupts the role of foodservice
Wellness trend continues apace, with ongoing innovation
Mixed picture predicted for hot drinks in the years ahead
Positive outlook for fresh coffee, as premiumisation trend continues apace
Matcha trend looks set to stay
Jacobs Douwe Egberts leads in 2025 with strong brand portfolio
Nespresso sees dynamic growth thanks to expansion and premiumisation
Supermarkets continues to lead the distribution landscape
E-commerce enjoys rapid growth, albeit from a low base
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
Coffee in Ireland
KEY DATA FINDINGS
Coffee faces challenges in 2025 as prices rise
High prices see value growth outpace volume growth
Fresh ground coffee maintains its appeal by offering a superior experience
Positive outlook for coffee in the coming years
Ongoing innovation set to continue to drive category growth
Regulations will strengthen ethical production, but place a burden on small exporters
Jacobs Douwe Egberts leads sales with strong brand portfolio and loyal customer base
Nespresso benefits from ongoing premiumisation trend
Supermarkets remains the leading distribution channel in 2025
E-commerce sees growth as local consumers value convenience and variety
Tea in Ireland
KEY DATA FINDINGS
High prices dampen demand, but health and wellness trend benefits fruit/herbal tea
Tea sees value growth thanks to expansion of speciality offerings
Fruit/herbal tea benefits from ongoing health and wellness trend
Wellness trend will continue to drive value growth
Innovation and accessibility are reshaping tea as a lifestyle product
Sustainability is driving innovation in the category
Barry’s Tea leads a mature and saturated category in 2025
Smaller players focus on functionality and added-value as they vie for share
Convenience and diverse product range drive channel development
Forecourt retailers are transforming the retail landscape in Ireland
Other Hot Drinks in Ireland
KEY DATA FINDINGS
Other hot drinks challenged in 2025 as consumers tighten their belts
High prices drive value sales but dampen retail consumption
Chocolate-based offerings remain popular, but plant-based variants benefit from animal welfare and environmental concerns
Current value growth will be driven by rising prices, especially in cocoa
Bold flavour trends will likely be imported from nearby nations
Technological developments will drive innovation in the years ahead
Nestlé leads with a strong brand presence across the country
Allegro Holdings enjoys dynamic growth with a focus on healthier formulations
Supermarkets maintains dominance in 2025
Discounters benefit from price-sensitivity as cocoa prices soar
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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