Hot drinks in 2024: The big picture
Hot drinks in Bulgaria continued to see fast off-trade current value growth in 2024. By comparison, modest growth was seen in off-trade volume sales of hot drinks overall at the end of the review period, with tea the fastest-growing category.
2024 key trends
Hot drinks in Bulgaria witnessed a growing demand for functional ingredients and products with perceived health benefits. Consumers increasingly opted for non-alcoholic drinks that offered more than just hydration or taste.
Competitive landscape
The leading players in the main category, coffee, Nestlé Bulgaria and Jacobs Douwe Egberts accounted for more than one half of retail value sales of hot drinks. Both companies leveraged good representation in different hot drinks categories and across all price points.
Retailing developments
E-commerce continued to register dynamic off-trade volume and value growth in hot drinks in 2024. The emergence of independent e-commerce players, alongside chained grocery players with an omnichannel approach, boosted the online channel’s performance.
Foodservice vs retail split
Foodservice continued to outperform retail in terms of volume growth in hot drinks in 2024. Many consumers were willing to pay higher prices for hot drinks in foodservice settings to enjoy the experience, sociability and ambience.
What next for hot drinks?
The on-trade channel is projected to continue to outpace the off-trade channel in volume growth terms through the forecast period. As the economic situation improves, more consumers are likely to drink coffee in cafés, specialist coffee shops, etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Bulgaria?
- To what extent are health considerations impacting consumption of Hot Drinks in Bulgaria?
- What are the traditional preferences in Hot Drinks in Bulgaria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Bulgaria?
- Which are the leading brands in Hot Drinks in Bulgaria?
- How are products distributed in Hot Drinks in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Bulgaria
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Bulgaria
KEY DATA FINDINGS
Growing demand despite economic pressures
Strong brand preference limits the rise of private label
On-trade experiences translate into retail choices and preferences
Economic situation to continue to influence consumption
Urban-rural differences in brand choices
Premiumisation to cover products and packaging
Tea in Bulgaria
KEY DATA FINDINGS
Bulgarian players leverage strong local herb production and a reputation for high-quality teas
Quality and price considerations see consumers lean to local over international brands
The on-trade channel remains underdeveloped
Loose format to develop and grow in black tea
Locally sourced products to enjoy competitive advantages
Higher-priced functional teas to gain traction
Other Hot Drinks in Bulgaria
KEY DATA FINDINGS
Other hot drinks remains underdeveloped in Bulgaria
Opportunities to position “other” plant-based hot drinks as healthier options
Low company activity limits other hot drinks’ potential
Shift to functional and reduced sugar variants to revive demand
Starbucks may disrupt the competitive landscape
Malt-based products and pods could provide dynamism
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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