As the global operating landscape continues to darken , how do keep players navigate cyclical and structural headwinds and what are the strategies to overcome the ongoing, multilayered crisis ?

Despite lingering economic uncertainty, consumers are prioritising functional nutrition, driving global health and wellness sales up by 8% in 2024, to USD942 billion. Growth was led by fibre, protein and brain health claims across beverages, dairy and plant-based foods, but clean eating increasingly matters. To compete, brands must deliver credible, mindful innovation, and embed wellness across portfolios with regional relevance.

Consumers are turning to wellness-orientated food and drinks as affordable lifestyle choices for long-term health. Functionality is trending, but “clean eating” will define the coming years. Gut health is viewed as central to holistic wellbeing, driving probiotic, high-fibre and even brain health claims. GLP-1 drugs amplify demand for metabolic support and less processed foods, while stricter rules are pushing reformulation towards transparency and nutrient density.

This report highlights the results of Euromonitor International’s 2025 Voice of the Consumer: Beauty Survey, covering the everyday beauty routines, skin care, hair care and colour cosmetics habits and trends of global consumers.

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Hair care is undergoing premiumisation, led by premium brands and supported by mass players advancing efficacy and ingredient-led innovation. This report outlines three key directions: skinification, segmentation, and clinical and science-driven positioning. These pathways offer growth opportunities for diverse industry players responding to elevated consumer expectations.

As brands seek to strengthen customer loyalty, gamification is emerging as an important mechanic shaped by technology and changing consumer preferences to engage and retain consumers. By making interactions more fun, rewarding achievement and encouraging participation, gamified loyalty helps improve brands’ key performance indicators while deepening brand advocacy.

Foodservice companies are navigating disruption driven by emerging technologies, shifting economic conditions and evolving consumer expectations. This report examines the strategies brands are adopting to stay competitive and build consumer loyalty in an uncertain, rapidly changing landscape. It also features case studies from leading global players, showcasing real world examples of adaptation and innovation.

The briefing examines how the food, beverages and tobacco industry is performing globally and in the largest countries in terms of food, beverages and tobacco output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and number of companies. The industry and market overview provide benchmarks against other countries in the region.

Mastercard Inc is the longtime third biggest operator of card payments in the world. The company maintains a robust portfolio of offerings across all regions and has spent much of the last decade building its non-card offerings through value-added services, P2P transfers and strategic analysis. Often focused with an eye to strategic acquisitions and new developments, Mastercard is active in M&As and pushing the payments industry on as it seeks to evolve in a rapidly changing global environment.

Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity are redefining consumer priorities, while migration accelerates change. Businesses that adapt through re-segmentation, innovation for mature or young consumers, and culturally attuned offerings will unlock sustained growth in an evolving population landscape.

Euromonitor International’s “Top 100 FMCG E-Commerce Brands” report offers a definitive view of the brands winning in digital commerce. By spotlighting the Top 100 brands and their strategies, this report equips FMCG leaders to track, benchmark and gain intelligence to inform their digital strategy as they compete in an increasingly high-stakes arena.

This report summarises the findings from the Voice of the Consumer: Digital Shopper Survey, conducted in March and April 2025. This annual survey, which measures the attitudes towards digital commerce of 20,000 consumers around the globe, examines how new technologies are influencing consumer behaviour. Key areas of exploration include emerging digital channels, digital path to purchase, delivery and returns, privacy, security and trust, and comfort with new technologies.

In 2025, the global dairy industry is characterised by pricing-led value growth and modest volume performance. Functional benefits, affordability and evolving routines continue to redefine category dynamics. Emerging markets offer strong potential, while mature regions will see a focus on premiumisation and wellness. Functionality, pack strategy and local relevance are becoming essential for brand differentiation and securing future success, especially as private label gains ground.

The alcohol industry remains on the defensive, facing a perfect storm of cyclical macroeconomic upheaval and structural lifestyle shifts. Which are the key trends deciphering that predicament and offering a pathway to growth against the gloom?

The briefing examines how the hi-tech goods industry is performing globally and in the largest countries in terms of hi-tech goods output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and number of companies. The industry and market overview provide benchmarks against other countries in the region.

The competitive landscape of the home care industry has remained relatively stable over the years. However, industry leaders now face significant challenges, including fluctuating raw material prices, inflationary pressures, intense competition, and a shift in consumer priorities. This report delves into the current state of competition in the home care sector, the strategies adopted by key players, and emerging opportunities for future consumption.

Households are transforming, influenced by long-term demographic shifts and fast-changing events. Five trends stand out, namely smaller households, the rise of mature consumers, housing affordability challenges, digitally and experience dense homes, and next-generation city living focused on wellness and sustainability. Understanding these shifts helps businesses anticipate change and capture growth opportunities.

This report highlights the nutrition-related results of Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2025. It covers eating and drinking habits, ingredient preferences and diet motivations of global consumers.

As the nicotine industry continues its transformation so does the retail landscape for nicotine products globally. This report explores the latest developments in nicotine distribution including the performance of key channels such as small local grocers, convenience retail and discounters while looking forward to the potential future for distribution in the industry such as e-commerce or the evolution of the nicotine specialist store.

This report explores five transformative trends redefining the luxury goods landscape in 2025. It examines how brands are navigating demographic shifts and economic pressures by embracing lifestyle-driven value creation, expanding into experiential sectors, and integrating generative AI into strategic planning. The analysis also highlights the growing importance of climate-positive initiatives and the emergence of lifestyle-centric luxury, offering insights into evolving consumer expectations an

Procter & Gamble continues to lead the global home care market, enjoying a very strong position in the US, where it is the dominant force in both dishwashing and the major laundry care category. The company continues to invest in innovative new products, looking, where possible, to also boost the sustainability credentials of its portfolio, as seen with the new Tide Evo waterless detergent.

Restaurant Brands International is a global consumer foodservice holding company made up of four brands: Burger King, Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs. While North America still dominates RBI’s sales, the company is expanding in other regions of the world, as shown by its plans to open more than 500 Firehouse Subs outlets in Brazil over the next 10 years, although it is also investing heavily in its existing Burger King network under its “Reclaim the Flame” programme.

Conscious consumers favour high-quality, tasteful and sustainably designed products. They appreciate brands that facilitate an easy and accessible sustainable lifestyle. Understanding these consumer attitudes towards sustainability is vital for businesses aiming to create impactful products. This report reveals five Sustainable Consumer profiles to target, based on their specific values and perspectives.