Sportswear in Western Europe continues to outperform the wider Apparel and Footwear market, but the category needs to evolve to keep its value proposition as consumers' purchasing decisions are increasingly shaped by perceived value and competition now disperses beyond the top players into a widening pool of specialists. From racket sports to the rise of women in sports, our briefing discusses the growth drivers that industry players can leverage to succeed in a challenging environment.

This report examines how consumers engage with loyalty programmes in a context shaped by disruptive technologies, changing priorities, and shifting expectations. It analyses what drives participation, how value is perceived and where current programmes fall short across key dimensions of loyalty. The findings highlight where businesses need to refine mechanics, improve relevance of rewards and adapt loyalty strategies to evolving behaviours to sustain meaningful engagement and retention.

As global packaged food volumes stall, value creation has become the central growth challenge. Health and wellness remains critical, but no longer guarantees pricing power. Mainstream claims are devaluing, while value bifurcates between affordable wellness in staples and selective premiumisation in formulated categories. Future winners will deploy wellness with greater precision, anchoring value in inherent nutrition, outcome led benefits and clear category relevance.

In 2025, offline retail still accounts for the majority of global consumer appliance sales, but retail e commerce is gaining share faster, led by small appliances and Asia Pacific. Appliances and electronics specialists remain critical for major appliances, while marketplaces, social commerce platforms and hybrid shopping journeys are reshaping how consumers discover and purchase appliances globally.

In 2025, the consumer foodservice industry remains vibrant despite pressures on discretionary spending. Wellness-aligned menus, flavour exploration and beverage personalisation are all considerable drivers for consumer excitement and operator innovation. On top of this, third-party and first-party fulfilment providers are vying for loyalty through a wide and evolving toolset of value propositions.

As wellness transitions from aspiration to business infrastructure and continues to converge with technology and healthcare, brands are propelled by innovations in digitally enabled personalisation and medical-grade offerings. Integrated product-service ecosystems and science-led credibility unlock new value, with premium differentiation defined by scientific rigour and continuous consumer engagement across touchpoints.

The US/Israel-Iran war has driven up oil prices and disrupted trade, impacting global economic growth and increasing inflation. Energy-importing manufacturing powerhouses, including Japan, South Korea and Germany, face pressure as commodity prices rise and global demand softens. By contrast, energy self-sufficient economies are better positioned. Exposure to Middle East energy flows and dependence on global trade are increasingly defining which economies can weather the disruption.

Smart eyewear is emerging as an AI-native consumer interface, as GenAI and shoppertainment accelerate the shift to heads-up, context-aware interaction across discovery, commerce and daily tasks. As behavioural friction declines and AI-powered, video-native ecosystems scale, especially in China, smart eyewear adoption is set to reshape how consumers engage with brands, platforms and payments by 2030.

Built on the latest 2026 insights from Euromonitor International’s Voice of the Consumer survey, this piece combines real-time consumer sentiment with the proprietary Consumer Types framework to uncover how behaviour is evolving. As economic pressures and digital fatigue reshape priorities, it reveals where value, connection and aspiration are being redefined, and how brands can respond.

Dairy’s traditional volume led model is no longer a viable growth strategy, as demographics, evolving behaviours and GLP 1 use reshape consumption. This report shows how growth will come from value: targeted functionality, new need states, science led innovation and lessons borrowed from baby food’s resilience. It reveals the consumers, functionalities and formats that will define dairy’s next era, and how brands can win it.

Payments and Lending. Fintech continues to impact consumer and commercial payments in a variety of ways. Fintech has not only changed payments but is also changing how consumers fund the payments as seen in BNPL expansion. Fintech is impacting cross-border payments with stablecoin platforms that lower overall cross-border cost. The next challenge for fintech will be driving down card payment fraud which has continued to accelerate.

The US/Israel-Iran war has delivered the steepest shock to global travel since the pandemic. Airspace closures, surging oil prices and shifting consumer behaviour are reshaping demand. Despite acute disruption, travel fundamentals remain resilient—consumers are adapting rather than retreating, redirecting spend toward regional alternatives and absorbing premium fare increases. Strategic recommendations demonstrate pathways for airlines, destinations and OTAs to sustain growth.

The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently, their impacts on consumer markets and behaviour reveal distinct patterns that are vital for mitigation planning. 

This report examines how climate change, disease, trade shifts and rising costs are reshaping fruit supply, and redefining the economics, identity and future role of juice. It explores emerging technologies, evolving regulations and new consumption occasions that will determine how fruit beverages adapt over the next several decades.

Commodity price volatility is increasingly disrupting global businesses’ operations. This report explores three key drivers: geopolitics, climate impact and shifting demand. Understanding their interplay and identifying proactive strategies is crucial for navigating volatility, and mitigating risks in energy, metals and agricultural sectors. The report provides practical examples and strategies to help companies navigate growing commodity price volatility in an uncertain global environment.

Pet care is at a pivotal moment. Affordability pressures are reshaping how far consumers can trade up, local players are accelerating through agility and sharper value, and digital channels are rewriting competitive rules. As premium momentum meets market realities, global leaders face rising disruption from new formats and regional challengers. Success now depends on balancing value with accessibility while adapting to a rapidly shifting competitive landscape.

Regulatory volatility, corporate challenges, the rise of telemedicine and the boom in the HDIC space in the US are leading to both challenges and opportunities for cannabis companies across the globe.

This report uncovers how leading FMCG players are reinventing innovation for the next era of growth – shifting from activity to impact, embedding AI throughout the innovation chain and building resilience against structural market constraints. It shows why these strategic pivots matter now, and how forward-thinking companies can use them to secure competitive advantage, defend relevance and unlock the next wave of consumer value in an increasingly volatile marketplace.

Travel spending proves resilient as consumers prioritise experiences despite poly-crisis pressures. This Euromonitor briefing reveals how geopolitical volatility reshapes flows towards intra-regional corridors while digital infrastructure becomes a competitive differentiator. Operators must build adaptive models for permanent volatility and reframe value through experiential outcomes.

The global small appliances market saw slow but stabilising growth in 2025 as pandemic era purchases reached end of life. Innovation led categories such as vacuum cleaners and personal care drove value, while mature kitchen segments lagged amidst inflation and long replacement cycles. E commerce and social commerce reshaped a highly fragmented market. To 2030, growth will be driven by emerging markets and innovation-led categories.

As cost-of-living pressures continue, the choice of where to shop for staple foods has reflected attempts to cut grocery bills. Warehouse clubs and discounters have both seen use grow in offline shopping. But while online shopping’s price-led appeal may have waned, its convenience remains unparalleled for many, and growth continues to be stronger than offline. This report analyses retail channel performance across staple foods, identifying where growth is now and opportunities for the future

This report explores how shifting consumer health behaviour reshapes retail strategy, from e commerce acceleration led by Amazon and social proof to the evolving role of the pharmacy amidst prevention trends, AI personalisation and marketplace fragmentation. It highlights where growth concentrates and what brands and retailers must do to stay competitive.

Cooking ingredients and meals remains overwhelmingly a physical retail-based industry. E-commerce is gaining but at a slower rate than before as meal kits sales growth slows. Affordability-focused physical retail is the key story, with channels such as discounters making big gains.

This briefing examines where consumers buy hot drinks and how distribution is evolving. Offline grocery remains the backbone, but value and convenience are reshaping winners, while hypermarkets decline in many mature markets. Retail e-commerce is still small, but is increasingly capturing incremental growth through planned replenishment, premium formats and search-led discovery. Expected channel shifts can be converted into practical actions to defend share and unlock value growth.