Nestlé SA
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- Global Company Profile
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Nestlé, the world’s largest food and beverage company, leads baby food globally and ranks third in dairy, in which it is the number one player in powder milk and coffee whiteners. The company is driving growth through nutrition and reformulation, as can be seen in its sugar and fat reduction efforts with Cerelac and Ninho Adulto, and via the roll-out of its Nan Sinergity formula, which contains probiotics and six HMOs. Enhanced functionality is a primary focus, as part of its wider strategy to m
Nestlé, also a leading player in pet care and packaged food, is the number one company in the hot drinks industry. This is mainly thanks to leading coffee with its Nescafé, Nespresso and Starbucks “billionaire brands”. Among the group’s “six big bets” for 2025 are Nescafé Espresso Concentrate and Nescafé Dolce Gusto Neo, with the company also in the process of turning around 18 key underperforming business cells, including soluble coffee in Europe and Milo in China.
Nestlé continues to be in neck-and-neck competition with Mars at the head of global pet care, with these players combined accounting for almost a third of overall sales. Nestlé, while offering a wide portfolio of products, continues to prioritise the premium segment, tapping into the pet humanisation trend as well as the increasing demand for functional claims. Nestlé’s new CEO has stressed the company’s commitment to focusing on its core business, which includes its PetCare division.
Nestlé remains a leading player in cooking ingredients and meals globally, as it does in overall packaged food. However, share losses in recent years have seen it slip from first to third place in cooking ingredients and meals, although it has now identified a number of underperforming parts of the overall business, including US frozen pizza, and has tasked itself with turning these areas round in the near future.
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