Nestlé SA
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- Global Company Profile
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Nestlé continues to be in neck-and-neck competition with Mars at the head of global pet care, with these players combined accounting for almost a third of overall sales. Nestlé, while offering a wide portfolio of products, continues to prioritise the premium segment, tapping into the pet humanisation trend as well as the increasing demand for functional claims. Nestlé’s new CEO has stressed the company’s commitment to focusing on its core business, which includes its PetCare division.
Nestlé remains a leading player in cooking ingredients and meals globally, as it does in overall packaged food. However, share losses in recent years have seen it slip from first to third place in cooking ingredients and meals, although it has now identified a number of underperforming parts of the overall business, including US frozen pizza, and has tasked itself with turning these areas round in the near future.
Maintaining its global leadership in hot beverages, Nestlé has achieved sustained value growth in the face of challenging economic conditions. With its broad portfolio in core categories and premium positioning in developed markets, as well as growth in emerging markets, Nestlé has been able to continue increasing its hot drinks sales. The company remains committed to strategic investments in its leading brands, and seeks to enhance its sustainable actions.
Packaged food and hot drinks giant Nestlé continues to hold second place in dairy products and alternatives, in which it is the leading player in milk formula, powder milk and coffee whiteners. While it is still headquartered in Europe, at its original base in Switzerland, it generates around three quarters of its global sales in developing markets, with Asia Pacific and Latin America its biggest regions in terms of dairy products and alternatives sales.
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