Mexico's pet care retail sales are predicted to reached MXN93.5 billion in 2026, exhibiting steady 8% growth on the previous year despite regional economic challenges such as trade tensions and currency fluctuations. This growth outpaces volume expansion, reflecting a maturing market with a strong premiumisation trend concentrated in urban areas, where pet owners prioritise quality over quantity, particularly for smaller pets like cats and small dogs. The rise of private label products, especial

France's pet care market is demonstrating moderate value growth in 2026, being driven by premiumisation and health-oriented innovation despite a slight volume contraction, reflecting a consumer shift towards higher-quality and multifunctional products. The steady increase in retail value, anticipated to reach EUR7,119 million in 2026 with 2% growth, contrasted with a slight decline in volume, underscoring the willingness of French pet owners to invest in premium offerings that deliver clear heal

Pet care in Peru is expected to demonstrate a notably robust trajectory in 2026, outpacing many regional peers due to a combination of economic recovery and stable consumer disposable incomes. This growth is particularly attractive given the industry's dynamic premiumisation, driven by increasing pet humanisation and urban demographic shifts favouring smaller pets such as cats. The demand for premium, functional, and health-focused products continues to escalate, with innovations like fresh meat

Pet care in Austria in 2026 demonstrates resilience and steady expansion through a distinct focus on premium and health-enhancing offerings. The market benefits from rising household disposable incomes, enabling consumers to selectively trade up despite lingering price sensitivity. Selective premiumisation supports value and volume growth, reflecting a sophisticated consumer base that prioritises multifunctional, natural, and sustainable products aligned with human health and wellness trends. In

The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently, their impacts on consumer markets and behaviour reveal distinct patterns that are vital for mitigation planning. 

Pet care is at a pivotal moment. Affordability pressures are reshaping how far consumers can trade up, local players are accelerating through agility and sharper value, and digital channels are rewriting competitive rules. As premium momentum meets market realities, global leaders face rising disruption from new formats and regional challengers. Success now depends on balancing value with accessibility while adapting to a rapidly shifting competitive landscape.

The rise of Gen Alpha in Asia is redefining consumer behaviour, with a focus on ultra-convenience, digital integration, and health and wellbeing, creating opportunities for brands to innovate and capture a significant share of the region's growing consumer market, worth over USD10 trillion.

Spurred by macro uncertainty and the cross-pollination of clinical, illicit and wellbeing trends, transgressive wellness is prompting consumers to re-examine their relationships with emerging and taboo substances, disrupting existing consumption routines across FMCGs and rebalancing the USD3 trillion wellness industry.

Pet care retail is evolving with more channels gaining sales from pet care products. Pet care that was commonly sold in grocery stores or pet specialists has made a strong footprint online benefiting from both budgeteers and those seeking curated products. Existing players are trying to integrate business solutions to ensure pet parents stay loyal throughout their pet’s life events. New retail channels are also introducing pet care products as many pet families love to spoil their beloved pets.

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Euromonitor International’s “Top 100 FMCG E-Commerce Brands” report offers a definitive view of the brands winning in digital commerce. By spotlighting the Top 100 brands and their strategies, this report equips FMCG leaders to track, benchmark and gain intelligence to inform their digital strategy as they compete in an increasingly high-stakes arena.

Nestlé continues to be in neck-and-neck competition with Mars at the head of global pet care, with these players combined accounting for almost a third of overall sales. Nestlé, while offering a wide portfolio of products, continues to prioritise the premium segment, tapping into the pet humanisation trend as well as the increasing demand for functional claims. Nestlé’s new CEO has stressed the company’s commitment to focusing on its core business, which includes its PetCare division.

Although General Mills only ranks fourth in the global and US pet care industries, Blue Buffalo is the leading brand in the US, which is home to the world’s biggest pet food market. In addition, General Mills continues to grow its pet care operations, with the recent acquisitions of Edgard & Cooper in Europe and Whitebridge Pet Brands’ North American operations adding further depth and reach to its portfolio.

As the global pet care market surpasses USD200 billion, growth is shifting from volume to value. Stabilising pet populations and rising costs are reshaping demand, with cat care and premiumisation emerging as key battlegrounds. While North America leads in spend, the next wave of growth lies in Asia Pacific and emerging markets. This report explores how brands can unlock future value through innovation, localisation and channel agility in a rapidly evolving landscape.

Rising costs, changing pet preferences and premiumisation are shaping pet care demand. Pet health is paramount, as pet owners adopt a preventative approach to pet health management. In parallel, health-related attributes are infiltrating the non-therapeutic pet food space, highlighting the focus on pet health. Digital distribution is winning to varying degrees across markets. Gen-AI powered solutions are making their way into pet owners’ hands, enabling personalised pet health management.

The Norwegian pet care market is expected to continue growing in current value terms in 2025, although at a more modest pace than in previous years. With the pet population remaining relatively stable, this will be fuelled by premiumisation and an increasing focus on pet wellbeing. Consumers are showing a greater willingness to invest in higher-quality products particularly younger demographics who are more inclined to splash out on health-focused treats, specialised diets, and stylish accessori

Returning to office work has renewed demand for quick wash laundry solutions due to time-constrained consumers, especially dual-income families. Current quick wash options often lead to dissatisfaction due to misuse and unsuitable detergents. This highlights the urgent need for specialized quick wash solutions and harmonized partnerships between appliance and detergent brands. Innovations like AI-enabled "mixing-in-the-moment" (MITM) are key, optimizing detergent delivery for superior results.

Pet care is seeing positive growth in Poland in 2025, with volume sales slightly improved from the previous year, and value sales down. This dynamic is due to the stabilisation of the Polish economy, with inflation back to normal levels after two years of double-digit hikes, and signs of stable growth. However, despite this good news, consumers remain price-sensitive and some budget-conscious pet owners are leaning towards more financially-friendly options. Some consumers are choosing to cook fo

Value sales of pet care in Indonesia are slowing in 2025, while volume sales are showing a slight decline. After a year of subdued performance in 2024, the industry continues to face economic uncertainty in 2025, and the weakening of purchasing power among existing pet owners translates into only modest value growth. However, the contraction in demand is counterbalanced by an expanding base of pet owners, particularly in urban areas where smaller household sizes are fuelling a rise in pet compan

In 2025, pet care in Brazil continues to demonstrate resilience and adaptability despite a challenging economic environment. Following strong GDP growth of 3.4% in 2024, the economy is expected to decelerate to 1.6%, according to the Brazilian Institute of Geography and Statistics (IBGE), with inflation remaining a concern – particularly food inflation, projected at 7.7%. These conditions have led to more cautious consumer behaviour, with households prioritising essential goods and opting for br

Pet food is maintaining positive sales in Morocco in 2025, with value and volume growth both up slightly compared to the previous year. That said, price-sensitivity is a major factor among consumers in the country, due to difficult economic conditions. This means many pet owners are opting for cheaper alternatives in pet food, including downtrading to more affordable options. Some are even turning to homemade food to ensure their pets are well-fed without the added expense. This shift in consume

Pet care is maintaining positive, albeit moderate, value and volume sales in Switzerland in 2025. This suppressed performance is attributed to a slightly declining overall pet population, with a stronger focus on smaller, low-maintenance pets. Cats continue to be the most favoured pet type, thanks to having a positive reputation as being comparably easy and low-cost pets, compared to dogs for example, as cats are able to be kept in smaller apartments, especially in cities, and do not need to be

In 2025, both the value and volume of pet care sales in Saudi Arabia are expected to increase, driven by a growing trend in pet ownership. Once constrained by social norms, pet ownership is becoming increasingly mainstream in urban areas, especially among younger consumers and expatriates. Consequently, pet care is transforming into a thriving, consumer-driven market shaped by growing ownership, shifting social values, and commercial investment. The continued rise in pet ownership, particularly

Retail current value and volume sales of pet care in Finland are projected to continue to rise over 2025. However, retail volume growth is expected to remain modest, while retail current sales are set to grow moderately, and at a slower rate, compared with 2024. The industry’s expansion in retail value terms is being driven more by trading-up than by increased consumption: consumers are not necessarily buying more, but they are spending more per purchase. This reflects a shift toward higher-pric