Nestlé SA in Pet Care

August 2025

Nestlé continues to be in neck-and-neck competition with Mars at the head of global pet care, with these players combined accounting for almost a third of overall sales. Nestlé, while offering a wide portfolio of products, continues to prioritise the premium segment, tapping into the pet humanisation trend as well as the increasing demand for functional claims. Nestlé’s new CEO has stressed the company’s commitment to focusing on its core business, which includes its PetCare division.

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Overview:

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy. Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Nestlé SA’s global footprint
The US accounts for more than half of Nestlé’s pet care sales
Market momentum driving Nestlé’s growth
Nestlé looking to boost its marketing investment in 2025
North America is the Nestlé Group’s biggest regional market
Nestlé expanding production capacity in the US
General Mills expected to maintain its fourth position in the global rankings
Cat food more dynamic than dog food with cats now outnumbering dogs in the US
Mars and Nestlé remain strong leaders in global pet care
Nestlé’s major competitor overlap is unsurprisingly with Mars
Nestlé has the least dependence on its main brands in global pet care
Pet humanisation continues to grow in importance for Nestlé
Clean ingredients and therapeutic food drive Purina innovations
Nestlé/Purina supporting pet health
Key categories and markets
Key brands
Nestlé invests in India through a minority stake in Drools Pet Food
Nestlé the leading player in global premium wet cat food
Nestlé on course to open its 24th US pet food production facility
Nestlé commits to USD1 billion investment in Mexico over 2025-2027
Dry dog food generally leads sales in Nestlé’s biggest markets
Nestlé continues to prioritise premium products
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Pet Care

This is the aggregation of pet food and pet products.

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