The World Market for Payments and Lending

December 2025

Financial cards and electronic payment value continues to increase as cash and other paper declines for consumers. Fintech innovation is increasing access to financial products and services, the security and convenience of card payments and generating new revenue streams. Credit card payment value continues to outpace others for card functions, and the Asia Pacific region is the leading growth for global payment value. Commercial payments remains the largest paper payment opportunity.

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Key Findings

Stablecoin and agentic AI draw investment

Investments in technology by the largest international networks, fintechs and issuers have been centred around increasing security and convenience. Stablecoin and agentic AI are proving to draw the most investment and have the potential to significantly alter how consumers and businesses pay and shop.

Credit value continues to lead card functions

Credit continued to grow faster than any other card function in 2025 and is projected to nearly reach parity with debit cards for total payment value. The rapid rise in credit is a response to rising inflation, increased credit utilisation and greater access to financial services. The growth of credit is reflected across all regions.

APAC rebalance

Over the last decade China has generated the majority of card payment value in the region. This is starting to change with other emerging markets adopting financial cards and financial services while China faces a struggling economic environment. India and Indonesia are among the highest expected growth markets for card payment value over the forecast period.

Unbanked and financially underserved drop to new lows

The total number of unbanked or financially underserved consumers has dropped by 262 million over the past five years. This has contributed to the growth of card payment value and increases in consumer credit and overall consumer spending. Mobile-based financial services are reaching consumers who were unable to access traditional retail networks.

Sharpened focus on B2B payments

The leading card networks and digital payment platforms are increasingly looking to B2B payment value to convert away from paper. The USD28 trillion payment value opportunity is more than double the remaining consumer paper payment value in 2025.

 

 

Our expert’s view of Payments and Lending in 2025
Payments and Lending snapshot
Key findings
What is driving payments and lending
Top five trends in payments and lending
Top five trends uncovered
Drivers of consumer markets and impact on payments and lending
Adjacent industries and how they impact payments and lending
Consistent card growth expected
Global country overview by card function
Personal and commercial card value by region
Challenges to card payments
Top card networks in payments and lending
Top card issuers in payments and lending
Card network top companies by absolute growth
Card issuer top companies by absolute growth
Consolidated network landscape
Issuing landscape far more competitive
Top 10 markets by absolute growth
Capturing the B2B payment opportunity
Asia Pacific still driving card payment value
SWOT analysis
Opportunities for growth
Our expert’s view of Payments and Lending to 2030

Payments and Lending

This is the aggregation of Financial Cards and Payments, Mobile Payments, Transactions, and Consumer Lending.

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