Even as global inflation eases in 2024, prolonged economic uncertainties have created new spending norms generating new trends that will drive eyewear growth over the next five years. Added value and sustainable offerings will be addressing not only what consumers desire but what they come to expect from businesses. Shoppers will further invest in functional-led products, such as myopia control, all while relying on AI for customised solutions.

Eyewear in Turkey continues to see strong and steady value sales growth in 2025. In 2024, tourism revenues increased substantially, positively impacting eyewear sales. In 2025, Turkey looks set to welcome 65 million tourists and gain even more by way of tourism revenue.

The global eyewear market is expected to exceed USD160 billion in 2025, with growth slightly below that recorded in 2024. Amid economic uncertainty, eyewear consumers are seeking cost effective and health-conscious product choices offering value for money. Myopia control registered the highest growth in 2025, boosted by increased awareness and direct-to-consumer marketing. Omnichannel experiences are becoming central to building consumer loyalty and long-term brand presence.

Retail value sales of eyewear in Singapore rose by 6% in 2025, a significant slowdown compared to the 18% growth recorded in 2024. However, the adoption of hybrid work and the ongoing return to outdoor activities post-pandemic encouraged consumers to invest in both functional and fashionable eyewear, driving demand. Rising screentime and increased digital device usage also contributed to the growing need for blue light filtering lenses and solutions to alleviate eye fatigue.

In 2025, Australia’s eyewear market is set to experience continued growth, shaped by demographic shifts, digital transformation, and evolving consumer lifestyles. Amid ongoing cost-of-living pressures, consumers have become increasingly value-conscious, prioritising affordability and functionality, with volume growth outpacing value. Myopia control contact lenses have been an exception to this trend, maintaining premium pricing due to their specialised nature and growing demand among younger use

Rapidly ageing populations present both a socio-economic challenge and a business opportunity. As wellness narratives shift from lifespan to healthspan, priorities centre on early-stage prevention, optimising healthy years, and enabling active ageing in later life. Creating value, improving health outcomes, and driving business growth requires targeted consumer segmentation aligned with a broad spectrum of longevity-led solutions and a holistic ecosystem of life-stage needs.

Eyewear in Brazil operated under the shadow of persistent macroeconomic challenges over the last year. High interest rates, currency volatility and political uncertainty continued to shape consumer behaviour, leading to a cautious and value-driven retail environment. While inflation started to show signs of stabilisation, purchasing power remained under pressure, and consumers across income levels prioritised affordability and essential purchases over discretionary spending. These dynamics influ

Eyewear in Indonesia is projected to see healthy retail volume and current value growth over 2025, albeit slower than in 2024. The upward trajectory is supported by the pervasive influence of social media platforms, which have heightened consumer awareness of and interest in their personal appearance. As individuals increasingly seek to emulate online fashion trends, eyewear has emerged as a pivotal accessory, blending functionality with style. This shift is evident in the rising demand for dive

Eyewear in the UAE is experiencing steady growth in 2025, driven by rising screen time, increasing rates of myopia, and a more health-conscious local population. Socio-demographic shifts in this expat-dominated country, an increasing number of high-net-worth individuals, and a surge in high-spending tourists are boosting demand for both corrective and fashion eyewear. Even consumers cutting back on luxury spending continue to purchase premium eyewear, viewing it as both an affordable luxury and

Value sales of eyewear are set to rise in Italy in 2025. Growth is set to be supported by a gradually improving macroeconomic context and the easing of cost pressures that have weighed heavily on the industry in recent years. While the broader consumer environment remains cautious, falling inflation, moderate GDP growth, and recovering disposable incomes are helping to lift sentiment, particularly around health-related and premium product categories. As a result, consumers are once again showing

Eyewear is expected to see growth in both volume and value terms in China in 2025. The country has the world’s largest myopic population, with over 700 million people requiring vision correction. Rising consumer awareness of eye health, coupled with growing demand for aesthetic appeal, as with products such as rimless glasses and tinted lenses, has boosted sales of contact lenses and premium frames. In contact lenses and solutions, brands such as Essilor and Zeiss have introduced photochromic an

Eyewear in France is expected to see good retail volume growth over 2025, above the moderate increase recorded in 2024. Emerging technologies, particularly in myopia control, and the ageing population trend are growth drivers. According to INSEE (L'Institut National de la Statistique et des Etudes Economiques - The National Institute of Statistics and Economic Studies), around 1-in-5 French citizens is in the 65-year-old-and-over cohort. This demographic shift is driving greater demand for visio

Value sales of eyewear are set to rise in Spain in 2025. The ongoing rise in consumers’ health awareness is supporting the performance of eyewear. However, the unstable economic and political situation at both the local and international levels is resulting in a cautious consumer attitude towards spending. As a result, value growth is set to be slower in eyewear than in the previous year. Nevertheless, the high prevalence of eye related problems continues to support sales. Spanish health authori

Eyewear in Sweden is maintaining steady growth in 2025, with value outpacing volume across many categories due to premiumisation, innovation, and price increases.

The Mexican economy has experienced a recent slowdown, with growth of around 2.5% to 3%. This reflected factors such as persistent inflation, global economic uncertainty, and international trade policies, particularly those from the United States towards the end of the year. Additionally, Mexico held presidential elections, which contributed to political uncertainty during the first half of the year. Inflation reached a level of around 6.5%, and it remained a key factor limiting consumers' purch

Retail current value sales of eyewear in Canada are projected to see a further, if moderate, rise over 2025. The growth in contact lenses and solutions and spectacles is supported by tailwinds from the ageing population trend, which increases the demand for presbyopia eye health solutions, immigration-driven population growth, which spurs the general demand for eyewear, and the rising demand for myopia control products. On the other hand, headwinds from more guarded discretionary consumer spendi

Eyewear in Thailand has seen steady growth in value and volume terms in 2025, albeit at a more moderate pace compared to the previous year. The growth of eyewear is being supported by an ongoing recovery in the market economy with consumers showing a greater willingness to invest in new spectacles and sunglasses, while more consumers are also embracing the convenience of contact lenses. Thai consumers are also living increasingly digitalised lifestyles, spending long hours on digital screens for

Eyewear in Hong Kong continues to face challenges in 2025 due to sluggish tourism recovery and changing local consumption habits. Mainland China contributed to 68% of Hong Kong’s inbound tourism volume before COVID-19 in 2019, according to Euromonitor’s Travel system. The slow return of mainland Chinese tourists, a critical driver of luxury and mid-range eyewear sales, has left a significant gap in demand, with spending levels still below pre-pandemic benchmarks. On top of sluggish tourist consu

Eyewear in Argentina witnessed a mixed performance in 2024, with the market struggling across most categories except for spectacle lenses and frames, which remain essential staples for a large segment of the population. The economic context was defined by recession, with GDP contracting by 1.7%, although a more optimistic outlook began to emerge in the final quarter of the year and is expected to carry through into 2025. Inflation, which had soared to record levels by the end of 2023, began to d

Eyewear in the US is expected to post further strong retail volume and current value growth over 2025. Retail current value growth is predicted to outpace retail volume growth, largely due to anticipated unit price increases, particularly in light of potential tariff impacts. The performance of the industry is primarily driven by consumers’ growing focus on eye health and the ongoing demand for functional eyewear, such as contact lenses and spectacles. In contrast, sunglasses continues to face c

Sales of eyewear in the UK have continued to grow steadily in 2025, albeit at a slower rate than in the previous year. Value growth is outpacing volume growth in spectacles and sunglasses, which is due to a variety of reasons including premiumisation, new product development, including enhanced technology and innovation, as well as price increases. Lifestyle and demographic trends, such as the UK’s ageing population, increased screen time, and a heightened interest in health, has all contributed

Sales of eyewear are set to rise in both volume and value terms Japan in 2025. The country is seeing an increase in the population suffering from myopia. There is particular concern about the rising rates amongst children due to longer screen times and reduced outdoor activities. Adults are similarly affected by longer time spent looking at screens, including smartphones. From the eye protection point of view, the intense heatwave of 2024 heightened awareness regarding the protection of eyes fro

The demand for eyewear continues to rise in the Philippines in 2025 driven by multiple factors. These include new technological developments and innovations such as integrating digital features and offering an increasing variety of spectacles that are more aesthetic and which address specific eye health needs. Sales are also benefiting from population growth and digitalisation with more consumers suffering from conditions such as myopia, eye strain and dry eyes due to increasing exposure to digi

In 2025, eyewear in Taiwan is set to record strong growth, driven by increased demand and retail innovation. Contact lens manufacturers are prioritising advanced materials and comfort-focused innovations, with leading brands emphasising both comfort and style. Coloured lenses continue to enjoy strong consumer demand, embraced as a popular beauty accessory. Spectacle sales are being boosted by rising case of myopia and the presence of affordable options, with blue light-blocking and trendy, non-s