Eyewear in Turkey continues to see strong and steady value sales growth in 2025. In 2024, tourism revenues increased substantially, positively impacting eyewear sales. In 2025, Turkey looks set to welcome 65 million tourists and gain even more by way of tourism revenue.
Reduced purchasing power in 2025 has driven many Turkish consumers towards more affordable options when it comes to eyewear. However, luxury eyewear remains in demand among affluent buyers despite high prices. While price-sensitive shoppers seek value, fashion-conscious consumers fuel growth in premium segments, with brands innovating in design and materials to appeal to both ends of the market.
Global brand owner EssilorLuxottica continues to lead eyewear in Turkey, despite losing share in sunglasses, spectacle frames, and myopia control spectacle lenses in 2024. The player remains heavily focused on innovation, creating iconic sunglasses and spectacle frames that boast strong identity under luxury and designer brands such as Ray-Ban, Giorgio Armani and Prada, among many others. The company has also continued to actively promote the Oakley brand, which is benefiting from the growing popularity of outdoor sports in Turkey and renewed demand for active eyewear. The most dynamic company at GBO level within eyewear overall ins 2025 is Kering SA.
Optical goods stores is the leading distribution channel within eyewear overall in 2025. Optical goods stores are developing omnichannel strategies, which include developing e-commerce to drive traffic to store-based outlets. By offering virtual try-on and live chat services on their websites, retailers such as Atasun provide customers with a seamless and personalised shopping experience – factors that are becoming increasingly crucial in terms of building customer loyalty and driving sales. However, older consumers prefer to try on items in person before purchasing, and require personalised advice and guidance from experts, highlighting the importance of before- and after-sales services in meeting consumer demand and preferences, and ensuring a continued role for store-based retail in eyewear.
The eyewear industry in Turkey is projected to experience sustained growth over the forecast period, driven by the increasing integration of digital technology and personalised services that cater to evolving consumer preferences and demands.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Eyewear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!