Eyewear in 2025: The big picture
Eyewear in Turkey continues to see strong and steady value sales growth in 2025. In 2024, tourism revenues increased substantially, positively impacting eyewear sales. In 2025, Turkey looks set to welcome 65 million tourists and gain even more by way of tourism revenue.
2025 key trends
Reduced purchasing power in 2025 has driven many Turkish consumers towards more affordable options when it comes to eyewear. However, luxury eyewear remains in demand among affluent buyers despite high prices. While price-sensitive shoppers seek value, fashion-conscious consumers fuel growth in premium segments, with brands innovating in design and materials to appeal to both ends of the market.
Competitive landscape
Global brand owner EssilorLuxottica continues to lead eyewear in Turkey, despite losing share in sunglasses, spectacle frames, and myopia control spectacle lenses in 2024. The player remains heavily focused on innovation, creating iconic sunglasses and spectacle frames that boast strong identity under luxury and designer brands such as Ray-Ban, Giorgio Armani and Prada, among many others. The company has also continued to actively promote the Oakley brand, which is benefiting from the growing popularity of outdoor sports in Turkey and renewed demand for active eyewear. The most dynamic company at GBO level within eyewear overall ins 2025 is Kering SA.
Retail developments
Optical goods stores is the leading distribution channel within eyewear overall in 2025. Optical goods stores are developing omnichannel strategies, which include developing e-commerce to drive traffic to store-based outlets. By offering virtual try-on and live chat services on their websites, retailers such as Atasun provide customers with a seamless and personalised shopping experience – factors that are becoming increasingly crucial in terms of building customer loyalty and driving sales. However, older consumers prefer to try on items in person before purchasing, and require personalised advice and guidance from experts, highlighting the importance of before- and after-sales services in meeting consumer demand and preferences, and ensuring a continued role for store-based retail in eyewear.
What next for eyewear?
The eyewear industry in Turkey is projected to experience sustained growth over the forecast period, driven by the increasing integration of digital technology and personalised services that cater to evolving consumer preferences and demands.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Turkey?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Turkey?
- How are products distributed in Eyewear in Turkey?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Turkey
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Turkey
KEY DATA FINDINGS
Contact lenses sees value sales soar in line with inflation in 2025
Johnson & Johnson leads overall
Little demand for myopia control contact lenses in Turkey
Further positive growth forecast for contact lenses and solutions in Turkey
Digital developments to drive progress
Sustainability as key to innovation
Spectacles in Turkey
KEY DATA FINDINGS
Spectacles sales benefit from high inflation and demand for progressive lenses in 2025
Opak Optik leads overall spectacles, while De Rigo is rising fastest
Myopia control spectacle lenses gain ground
Spectacles set to see continued growth during forecast period
Demand for myopia control products will keep on rising
Sustainability and ethical concerns likely to shape development
Sunglasses in Turkey
KEY DATA FINDINGS
Sunglasses sales rise in Turkey in 2025
EssilorLuxottica leads with broad brand portfolio, while sustainability has increasing impact on sunglasses
Accelerating athleisure trend boosts interest in sporty models
Continued growth forecast for sunglasses in Turkey
Smart glasses begin to attract attention
Sports models expected to gain greater ground
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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