Eyewear in 2025: The big picture
In 2025, Malaysia’s eyewear market is expected to see growth across spectacles, sunglasses, and contact lenses, driven by shifting consumer lifestyles, rising health consciousness, and aggressive promotional strategies. Spectacles remains the largest category in terms of value sales, with demand supported by value package offerings and growing demand for functional lenses such as anti-blue light and anti-fatigue variants, especially amongst digitally active and ageing consumers.
2025 key trends
In 2025, value-seeking behaviour remains a key driver in Malaysia’s eyewear market, with consumers actively responding to discounts and promotional campaigns. Optical goods retailers are offering aggressive deals, such as buy-one-get-free on branded sunglasses and up to 40% off spectacle frames, to attract price-sensitive shoppers.
Competitive landscape
Luxottica Wholesale (M) Sdn Bhd is the leading player in eyewear in Malaysia. The company’s offer includes major brands such as Ray-Ban and Oakley.
Retail developments
Optical goods stores remains the leading distribution channel for eyewear in Malaysia in 2025, with its value share set to rise during the year. These retailers remain the most trusted and accessible source for consumers seeking spectacles, sunglasses, and contact lenses.
What next for eyewear?
Value sales of eyewear are set to rise in Malaysia over the forecast period, supported by evolving consumer preferences and lifestyle shifts. Demand for branded sunglasses is projected to rise, driven by an increasingly brand-conscious consumer base that views eyewear as both a functional necessity and a fashion statement.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Malaysia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Malaysia?
- How are products distributed in Eyewear in Malaysia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Malaysia
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Malaysia
KEY DATA FINDINGS
Growing demand for daily disposable lenses as a result of rising health consciousness amongst Malaysians
Leading players benefit from strong distribution
Myopia control contact lenses remain a niche market as consumers prefer myopia spectacle lenses
Spike in demand for clear and coloured cosmetic contact lenses driving growth in both daily disposable and frequent replacement lenses
Coloured cosmetic contact lenses set for strong growth as they become important fashion accessories
Optical goods retailers invest in virtual try-on technology that facilitates online shopping for coloured cosmetics contact lenses
Spectacles in Malaysia
KEY DATA FINDINGS
Steady demand in spectacles as value package offering partially offsets increasing contribution of functional lenses
Multinational companies lead spectacles with a wide array of brands in spectacle frames and lenses
Growing awareness in myopia control lenses amongst highly educated parents within Malaysia
Functional lenses expected to gain momentum during forecast period along with improving literacy rate amongst Malaysians
Manufacturers and retailers bank on improvement of customer shopping experience through the provision of professional eye screening services
E-commerce set to maintain its momentum through the power of augmented reality technology
Sunglasses in Malaysia
KEY DATA FINDINGS
Promotions and discount campaigns fuel growth in sunglasses, along with influx of international tourists
Luxottica Wholesale tops sunglasses with wide range of licensed brands
Rising number of innovative sports sunglasses as Malaysians increasingly adopt active lifestyles
Discounts and promotional campaigns expected to drive sales of branded sunglasses moving forward
AI-powered Meta glasses set to become increasingly visible in the forecast period
Sports sunglasses expected to gain momentum in the next few years in line with rising participation in sports and active lifestyles
The following categories and subcategories are included:
Eyewear
-
-
-
- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
-
- Contact Lens Solutions
-
-
- Readymade Reading Glasses
- Spectacle Frames
-
- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!