Eyewear in 2025: The big picture
Eyewear in Poland continues to record growth in current value terms in 2025. This is primarily driven by daily disposable lenses (DD) and sunglasses, which experienced robust growth due to the increasing preference for contact lenses over spectacles among Polish consumers, particularly those leading an active lifestyle.
2025 key trends
Despite an improving economic situation in the country, many Polish consumers continue to seek value for money across all eyewear categories. Retailers aim to attract interest by offering discounts and promotional packs, especially in contact lenses.
Competitive landscape
EssilorLuxottica SA remains the leading company in 2025, thanks to its extensive brand portfolio and the successful launch of new and innovative products.
Retail developments
Optical goods stores remains the leading distribution channel for eyewear products in Poland in 2025. Most Poles prefer shopping in-store, especially when choosing spectacle frames and lenses.
What next for eyewear?
Eyewear is expected to continue its positive trajectory over the forecast period, with growth in volume and current value terms driven by the increasing number of Poles who suffer from various eye conditions, as well as expanding product availability and technological advancements.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Poland?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Poland?
- How are products distributed in Eyewear in Poland?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Poland
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Poland
KEY DATA FINDINGS
Robust growth for contact lenses and solutions, albeit at a slower pace
Johnson & Johnson leads sales, but CooperVision enjoys dynamic performance
Increased rates of myopia lead to emergence of new products
Positive outlook for contact lenses and solutions, with new products expected to appear
Sophisticated technology will become increasingly prevalent in the years ahead
Sustainability concerns will drive innovation in contact lenses and solutions
Spectacles in Poland
KEY DATA FINDINGS
Robust growth for spectacles in 2025, but decelerating rate of inflation impacts current value sales
EssilorLuxottica SA benefits from extensive portfolio, while Kering SA enjoys significant dynamism
Increased rates of myopia lead to specialist spectacle lenses becoming mainstream
Steady growth predicted for spectacles as local economy improves and rates of myopia increase
Artificial intelligence set to become increasingly prevalent in the years ahead
Virtual try-on function may challenge optical goods stores’ dominance
Sunglasses in Poland
KEY DATA FINDINGS
Solid growth for sunglasses in 2025 as functionality and fashion trends align
EssilorLuxottica leads with extensive portfolio of well-known brands
Sports eyewear gains traction as active lifestyles become commonplace
Growth in current value terms predicted, but volume sales may stutter
Sustainability trend set to gather pace in the coming years
AI and digitalisation will drive innovation in the category over the forecast period
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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