Eyewear in 2025: The big picture
Eyewear is expected to see growth in both volume and value terms in China in 2025. The country has the world’s largest myopic population, with over 700 million people requiring vision correction.
2025 key trends
The eyewear market is experiencing clear consumer segmentation in China. Luxury brands are entering the smart glasses space, with Gucci, Dior, and Prada collaborating with tech firms to launch augmented reality (AR)-enabled smart glasses at premium price points.
Competitive landscape
Essilor China was the leading player in eyewear in China in 2024. Essilor’s premium lenses, including its anti-blue light Crizal series and Transitions photochromic lenses, hold a significant market share.
Retail developments
Optical goods stores was the leading distribution channel within eyewear in China in 2025. Despite the rapid growth of e-commerce channels, optical goods stores, represented by the likes of Baodao Glasses, LensCrafters, and Puyi Optical, has maintained its dominant position in China's eyewear market.
What next for eyewear?
Value sales of eyewear are set to rise in China over the forecast period. Functional demand is expected to grow steadily, driven by the essential need for myopia control solutions and the further ageing of the population, fuelling surging demand for progressive lenses and reading glasses.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in China?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in China?
- How are products distributed in Eyewear in China?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in China
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in China
KEY DATA FINDINGS
Changing lifestyles and fashion trends drive growth
Bausch & Lomb benefits from continuous innovation
Distribution varies for different products
Increasing demand for myopia control and rising popularity of cosmetic lenses to drive growth
Coloured cosmetic contact lenses classed as medical devices
Growing role for digital solutions
Spectacles in China
KEY DATA FINDINGS
Rising incidence of eye problems and ageing population fuel growth
EssilorLuxottica benefits from extensive portfolio
Growing demand for myopia control spectacle lenses
High prevalence of myopia to support further growth
Ongoing development of smart technology
Integration of physical and virtual worlds
Sunglasses in China
KEY DATA FINDINGS
Rising health awareness influencing demand
Xiamen Yarui Optical Co Ltd leads, while luxury brands perform well
Increasing interest in sports sunglasses
Sunglasses becoming important fashion items
Emergence of tech-infused sunglasses
Growing focus on sustainability
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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