Eyewear in 2025: The big picture
Eyewear is posting sustained positive growth in the Netherlands in 2025. Value sales continue to be supported by innovations and functionality, as consumers are increasingly choosing technologically-advanced products with concepts that adapt to digital lifestyles and offer convenience — this can be seen in both contact lenses and spectacles lenses.
2025 key trends
The pursuit of value in eyewear continues in the Netherlands in 2025, with the perception of value highly focussed on health functionality across demographics. Overall, eyewear remains resilient to many macroeconomic impacts and, whilst disposable spending is still challenged, a prioritisation towards eye health remains.
Competitive landscape
The competitive landscape of eyewear in the Netherlands is fragmented, with Essilor Nederland BV (the NBO of EssilorLuxottica SA (GBO)) as the leading overall company, with its Essilor and Varilux also taking the two top brand places. The player also leads glasses with the same two brands, and sunglasses with its Ray-Ban brand.
Retail developments
Optical goods stores remain the largest distribution channel for eyewear in 2025, showing distribution growth in in the year, and with the number of stores also developing. The maintained success of this channel is supported by growing demand for eyewear and eyesight correction, and the fact consumers seek such stores for eye tests and eyewear advice.
What next for eyewear?
Eyewear will maintain positive growth over the forecast period, in both value and volume terms, supported by baseline demand which comes from both demographics and evolving lifestyles and habits. For example, extensive screen exposure and children who experience the need to adopt eye correction from an earlier age, are factors contributing to a sustained increase in sales for myopia control products.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Netherlands?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Netherlands?
- How are products distributed in Eyewear in Netherlands?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in the Netherlands
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in the Netherlands
KEY DATA FINDINGS
Multifocal and modern lenses gain traction, supporting overall sales
Bausch & Lomb maintains company lead, with CooperVision in hot pursuit
Optical goods stores remain the most popular, with e-commerce on the rise
Ongoing growth expected for contact lenses, driven by the rising popularity of daily disposable lenses
Technological developments continue, inspiring innovative and smart lenses
Sustainability trends inspire new company efforts
Spectacles in the Netherlands
KEY DATA FINDINGS
Positive growth fuelled by shifts to more functional products
Essilor, Hoya and Zeiss maintain their strong positions
Optical goods stores maintain top distribution place, with e-commerce on the rise
Ongoing growth expected, thanks to baseline demand and fashion trends
Growing concerns for eyesight problems among Dutch youth are being addressed
Technology and sustainability trends will drive innovation
Sunglasses in the Netherlands
KEY DATA FINDINGS
Sustained positive demand as consumers are encouraged to buy sunglasses more frequently
High-end fashion labels prove popular in sunglasses
Fashion-based retailers see strong sales of sunglasses
Ongoing expansion of fashion brand licenses will support continued demand
Ray-Ban and Meta at the forefront of smart sunglasses technology
Sports sunglasses to tap rising popular sports in the Netherlands
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Eyewear research and analysis database.
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