Eyewear in 2025: The big picture
Sales of eyewear are set to rise in both volume and value terms Japan in 2025. The country is seeing an increase in the population suffering from myopia.
2025 key trends
As costs continue to rise, consumers are becoming increasingly mindful of their spending, a trend encapsulated by the term, "Wiser Wallets." This concept, highlighted in Euromonitor's Global Consumer Trends 2025, reflects a shift in consumer behaviour in the context of an unstable global economy.
Competitive landscape
Johnson & Johnson KK was the leading company within eyewear overall in Japan in 2024. The company produces the Acuvue 1-Day, Acuvue Oasys 1-Day and Acuvue Oasys brands and is focused on the contact lenses and solutions category.
Retail developments
Optical goods stores was the leading distribution channel within eyewear overall in 2025, with the channel’s value share falling during the year. Consumers' preference for trying on spectacles and sunglasses before purchasing has kept the demand for offline channels, such as optical goods stores, consistently high.
What next for eyewear?
Eyewear is expected to see growth in both volume and value terms in Japan over the forecast period. While the spectacles market is becoming saturated and facing challenges, the contact lenses and sunglasses sectors still hold potential for expanding their user bases.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Japan?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Japan?
- How are products distributed in Eyewear in Japan?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Japan
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Japan
KEY DATA FINDINGS
Unit price increase supports growth in value
New players intensify competition in contact lens market
Regulatory reform needed for easier retail distribution of myopia control products
Holistic eye care and early touch point key to maintaining consumers loyalty
Expanding colour contact lenses with clearer targeting
Recycling efforts persist
Spectacles in Japan
KEY DATA FINDINGS
Attractive campaigns stand out amid price hikes
JINS retains lead
JINS showcases unique local initiatives in myopia control spectacle lenses
Eye health concept to be incorporated
Education and support for children is paramount
Technological advances to lead to innovation in eyewear
Sunglasses in Japan
KEY DATA FINDINGS
The ongoing normalisation of sunglasses
Luxottica Japan Co Ltd leads, but local players become a threat
Sunglasses stores emerge as sunglasses market expands
Inbound demand drives growth of sunglasses
Launch of upcycled sunglasses brands
Sports eyewear on the rise - especially for children
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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