Eyewear in 2025: The big picture
Eyewear in Hong Kong continues to face challenges in 2025 due to sluggish tourism recovery and changing local consumption habits. Mainland China contributed to 68% of Hong Kong’s inbound tourism volume before COVID-19 in 2019, according to Euromonitor’s Travel system.
2025 key trends
Eyewear in Hong Kong is experiencing a pronounced bifurcation between luxury and affordable segments. On one end, premium offerings continue to attract consumers through sunglasses and optical frames positioned as fashion statements, leveraging limited-edition collaborations and immersive retail experiences to justify their price premiums.
Competitive landscape
Johnson & Johnson maintains its number one position in overall eyewear in Hong Kong, primarily driven by the stable demand for its Acuvue contact lenses. Unlike spectacles and sunglasses, which face prolonged replacement cycles and significant pressure from retail declines, contact lenses benefit from habitual repurchases by regular users, providing Johnson & Johnson with a resilient revenue stream.
Retail developments
While Hong Kong has seen a wave of optical shop closures due to rising rents and declining foot traffic, these store-based retail outlets remain the primary purchase channel for eyewear. This persistence reflects the irreplaceable role of in-person fittings and professional optometry services, particularly for complex prescriptions like progressive lenses or myopia control glasses.
What next for eyewear?
Eyewear in Hong Kong faces a persistently challenging outlook, with traditional assistive products like prescription glasses and contact lenses experiencing structural demand erosion. Across all age groups, growing emphasis on preventative eye care - from childhood myopia control to adult laser surgeries and senior cataract treatments shows reducing reliance on corrective eyewear.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Hong Kong, China?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Hong Kong, China?
- How are products distributed in Eyewear in Hong Kong, China?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Hong Kong, China
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Hong Kong, China
KEY DATA FINDINGS
Sales sustained by local habitual purchases
Acuvue and CooperVision as key leaders
Myopia control products gain traction as parents opt for early intervention for long-term eye health
Steady growth expected amid need product innovation and channel optimisation
Coloured cosmetic contact lenses as whitespace with beauty and fashion players diving in
Fostering loyalty will be key amid high levels of saturation
Spectacles in Hong Kong, China
KEY DATA FINDINGS
Continuous decline in 2025 due to northbound consumption and hyper-awareness of preventative eye health measures
Hoya remains leader but is challenged by macroenvironment decline
Myopia control gains traction but growth limited by knowledge and wealth gap
Grim outlook for spectacles in Hong Kong with eroded local demand
Optical goods stores transform as consumers seek experiential retail
Smart glasses as whitespace but close monitoring of regulations will be key
Sunglasses in Hong Kong, China
KEY DATA FINDINGS
Further decline in 2025 expected for sunglasses in Hong Kong
All players struggle due to weak demand and retail headwinds
Growing demand for specialised sports eyewear
Sluggish outlook ahead, pushing players to strive for better conversion rates through experiential retail
Fragmented competitive landscape across price points increases importance of segmentation
Creating excitement through product innovation and marketing strategies crucial to growth
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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