Eyewear in Singapore

Eyewear in 2025: The big picture

Retail value sales of eyewear in Singapore rose by 6% in 2025, a significant slowdown compared to the 18% growth recorded in 2024. However, the adoption of hybrid work and the ongoing return to outdoor activities post-pandemic encouraged consumers to invest in both functional and fashionable eyewear, driving demand. Rising screentime and increased digital device usage also contributed to the growing need for blue light filtering lenses and solutions to alleviate eye fatigue.

2025 key trends

In 2025, the trend of functional-led eyewear, particularly for myopia control, emerged as a dominant force in both contact lenses and spectacles in Singapore. Brands such as MiSight, Stellest, and MiYOSMART gained significant traction among parents actively seeking safe and effective solutions for their children's vision. Ortho-K lenses, such as Acuvue Abiliti Overnight (not tracked under Euromonitor International’s data), also saw increased adoption, offering a non-surgical alternative for overnight vision correction.

Competitive landscape

In 2024, EssilorLuxottica maintained its position as the leading company within eyewear in Singapore, leveraging a ubiquitous channel network and a comprehensive range of products across various categories, including spectacle frames, spectacle lenses, and sunglasses. The company's strong performance was significantly bolstered by its product innovation, particularly in the dynamic space of myopia control spectacle lenses, which saw rising consumer awareness and demand. EssilorLuxottica's leadership was further solidified through brand recognition, product quality, and strategic partnerships. However, the company also faced increasing pressure from more affordable and agile competitors, which were able to respond quickly to market changes and offer cost-effective alternatives. This competitive dynamic highlighted the need for established players to continuously innovate and adapt to retain their share amid growing consumer sensitivity to price and flexibility.

Retail developments

In 2025, optical good stores continued to dominate the distribution of eyewear in Singapore. Despite losing marginal value share, the channel remained popular due to its ability to offer personalised services, such as eye examinations, frame fittings, and lens consultations, thereby creating a trusted environment for consumers seeking expert advice and high-touch service. Optical goods stores also play a crucial role in the distribution of customised products, including prescription lenses and myopia control solutions, which are increasingly in demand. Despite the growing prominence of e-commerce, physical stores have retained their relevance by differentiating themselves through superior customer service and expertise. The integration of digital tools, such as virtual try-ons and online booking systems, has further enhanced the customer experience, making optical goods stores a preferred choice for many local consumers who value both convenience and quality. This strategic blend of traditional and digital approaches helped optical goods stores maintain its strong position in a competitive retail landscape at the end of the review period.

What next for eyewear?

Retail value sales of eyewear in Singapore are set to increase over the forecast period, with steady growth projected through to 2030. This growth will be supported by several key factors, including demographic trends and a rising awareness of eye health. Myopia control products, in particular, are expected to continue driving demand, especially among children and young adults, as parents and educators become more vigilant about early intervention for vision issues. Innovations in lens technology and frame design will further enhance the appeal of eyewear, making it more attractive to a broader range of consumers. Additionally, sales will continue to be driven by greater exposure to digital screens, which is likely to lead to a higher prevalence of vision problems, while an ageing population will require various vision correction solutions in the coming years. These factors will position eyewear as both a health necessity and a lifestyle accessory, contributing to a robust and expanding market in Singapore.