Eyewear in 2024: The big picture
Demand for eyewear in South Africa continues to rise, despite the rising cost of living. Many local consumers are struggling financially and are prioritising certain goods over others.
2024 key trends
South Africa continues to see an increasing number of consumers being diagnosed with myopia, driven in part by prolonged exposure to digital devices since the pandemic. Many consumers are in front of digital screens all day, whether it is a laptop at work, tablets at school, or smartphones and televisions at home.
Competitive landscape
CooperVision SA (Pty) Ltd continued to lead the fragmented category of contact lenses and solutions in 2023. However, private label is starting to penetrate this space by offering consumers more affordable alternatives during an unstable period of rising costs.
Retailing developments
Optical goods stores remains the dominant distribution channel for contact lenses, spectacles and sunglasses, with many local consumers preferring to visit a physical optometrist to obtain their prescription after having their eyes checked. However, with the influence of social media and online marketing, e-commerce platforms are gaining traction in the country as they offer consumers more competitive pricing.
What next for eyewear?
Over the forecast period, demand for eyewear (driven by contact lenses and spectacles) is predicted to continue growing, with volume sales set to fully recover to pre-pandemic levels by 2027. The industry is likely to see various players expand their online presence using advanced AR/VR technology.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in South Africa?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in South Africa?
- How are products distributed in Eyewear in South Africa?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in South Africa
Eyewear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in South Africa
KEY DATA FINDINGS
Contact lenses driven by younger consumers in South Africa
Rising expense of contact lenses pressures local consumers
Private label offers more affordable contact lenses
South Africans will continue to purchase contact lenses as a lifestyle choice
Consumers increasingly consider LASIK eye surgery
Consumers increasingly turn to e-commerce to purchase contact lenses
Spectacles in South Africa
KEY DATA FINDINGS
Spectacles remain a priority for consumers despite economic hardship
Consumers seek more affordable options when purchasing spectacles
Increasing number of consumers rely on government initiatives for spectacles
Outsourcing spectacle frames from China likely to gain greater momentum
Specsavers offers children free spectacles
Consumers will continue to predominantly buy spectacles from optical goods stores
Sunglasses in South Africa
KEY DATA FINDINGS
Most local consumers refrain from purchasing sunglasses in economic climate
Luxury sunglasses are only purchased when on promotion
Consumers move online to find competitive prices from overseas platforms
Influx of tourists to South Africa could benefit luxury sunglasses
Sunglass Hut expands its reach via Woolworths
Bash online offers consumers both mass and luxury sunglasses
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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