Eyewear in 2025: The big picture
Eyewear in Romania continues to grow in 2025, supported by rising awareness of eye health, although expansion is more moderate than in previous years. Persistent inflation and a challenging economic environment shape consumer behaviour, with many Romanians seeking better value for money and relying on discounts or alternative payment solutions such as Buy Now, Pay Later.
2025 key trends
The rising prevalence of myopia, particularly among children and young adults, is driving steady demand for spectacles. Prolonged screen time – averaging more than seven hours per day for many Romanians – has intensified the need for blue light-filtering and anti-fatigue lenses.
Competitive landscape
EssilorLuxottica remains the leader in eyewear in Romania, reinforcing its position through the 2024 acquisition of the Optiblu and Optiplaza chains, alongside investments in local manufacturing facilities.
Retail developments
Omnichannel strategies are increasingly the norm, as companies integrate online engagement with physical store experiences. Optical stores remain the leading channel for spectacles, while pharmacies are relevant for contact lenses and e-commerce continues to perform particularly strongly in sunglasses and lenses.
What next for eyewear?
Looking ahead, eyewear in Romania is expected to benefit from rising health awareness, growing prevalence of vision issues, and continuous innovation in lens technology. Spectacles are projected to post strong single-digit growth, while sunglasses and contact lenses are set to maintain double-digit momentum.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Romania?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Romania?
- How are products distributed in Eyewear in Romania?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Romania
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Romania
KEY DATA FINDINGS
Contact lenses adoption expands among younger demographics
Competitive landscape shaped by strong global leaders and local players
Myopia control products begin to gain traction
Market penetration expected to rise as education and accessibility improve
Technological innovation and digital solutions set to shape demand
Hybrid retail models and sustainability to guide future distribution
Spectacles in Romania
KEY DATA FINDINGS
Rising demand for customised solutions supports growth in spectacles
Consolidation reshapes the competitive landscape
Growing awareness of myopia fuels innovation in lens technology
Spectacles set to remain the core category in Romanian eyewear
Retail developments reinforce omnichannel strategies
Innovation and sustainability to shape the future of spectacles
Sunglasses in Romania
KEY DATA FINDINGS
Sunglasses sustain strong momentum as both fashion and health products
EssilorLuxottica strengthens its position while online rivals intensify competition
Lifestyle and fashion trends broaden sunglasses usage
Sunglasses set to benefit from rising health awareness and fashion appeal
Hybrid retail models to shape category growth
Sustainability and innovation add new growth dimensions
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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