Eyewear in Indonesia

Eyewear in 2025: The big picture

Eyewear in Indonesia is projected to see healthy retail volume and current value growth over 2025, albeit slower than in 2024. The upward trajectory is supported by the pervasive influence of social media platforms, which have heightened consumer awareness of and interest in their personal appearance. As individuals increasingly seek to emulate online fashion trends, eyewear has emerged as a pivotal accessory, blending functionality with style. This shift is evident in the rising demand for diverse eyewear options that cater to both vision correction and aesthetic appeal.

2025 key trends

Indonesia is witnessing a significant rise in myopia cases, particularly among children, primarily due to increased screen time from devices like smartphones, laptops, tablets and television. This surge underscores the urgent need for corrective eyewear solutions tailored to younger demographics. The early onset of myopia in children is concerning, as it often leads to more severe progression over time, necessitating timely interventions to manage and control its development. In response, several global optical brands have introduced myopia control spectacle lenses, such as Hoya Lens Indonesia’s MiYOSMART and Carl Zeiss’s MyoCare, aimed at managing myopia progression, while ensuring visual clarity and comfort for children. Supporting this product innovation is the expansion of specialised services offered by local eyecare institutions. For example, the Jakarta Eye Center (JEC) provides comprehensive Myopia Control Care programmes, which include detailed eye examinations, personalised treatment plans and access to advanced lens technologies. These services are helping to bridge the gap between product availability and consumer understanding.

Competitive landscape

The GBO EssilorLuxottica is expected to remain the dominant force in eyewear in Indonesia through the top two NBOs in the industry, Essilor Indonesia and Luxottica Group, in 2025. The GBO leverages a global brand portfolio and expansive retail presence. With flagship brands under Luxottica Group (eg Ray-Ban, Oakley, Prada and Chanel) and Essilor Indonesia (eg Essilor Single Vision, Varilux), the enterprise commands strong consumer loyalty, particularly in the premium and luxury segments. Its strategic integration of retail chains like OWNDAYS and Optical 88, along with partnerships with major optical retailers like Optik Tunggal, ensures widespread accessibility and visibility. EssilorLuxottica’s NBO’s success is further bolstered by an omnichannel approach, combining in-store experiences with digital innovations like virtual try-ons, effectively catering to Indonesia’s fashion-conscious and digitally engaged consumers.

Retail developments

Optical goods stores is set to remain the overwhelmingly dominant retail channel for eyewear in Indonesia over 2025. These specialist retailers are valued for their personalised services, professional eye examinations and the tactile experience of trying on frames in person. Established players like Optik Melawai, Optik Seis and Optik Tunggal continue to anchor the competitive landscape with extensive nationwide networks and trusted in-store consultations. These traditional retailers are complemented in the channel by emerging operators like SATURDAYS, OWNDAYS and OWL Eyewear, which bring fresh perspectives and contemporary designs to the market. This blend of legacy and novelty caters to a diverse consumer base, enhancing the overall appeal of eyewear retail in Indonesia.

What next for eyewear?

Eyewear in Indonesia is expected to see strong retail volume and value (constant 2025 prices) growth over the forecast period. Contact lenses and solutions and spectacles are set to lead growth, with more moderate increases projected for sunglasses. In general, growth is predicted to be driven by rising digital device usage, leading to increased cases of digital eye strain and myopia. Greater awareness of eye health is prompting more consumers to seek vision correction solutions. Fashion consciousness, especially among younger consumers, is fuelling a demand for stylish and functional eyewear. Outdoor lifestyles and rising tourism flows support the growth potential for sunglasses.