Eyewear in 2025: The big picture
Eyewear in Thailand has seen steady growth in value and volume terms in 2025, albeit at a more moderate pace compared to the previous year. The growth of eyewear is being supported by an ongoing recovery in the market economy with consumers showing a greater willingness to invest in new spectacles and sunglasses, while more consumers are also embracing the convenience of contact lenses.
2025 key trends
The market is showing a positive performance in 2025 and as the demand for eyewear has increased people are increasingly looking for higher quality products. However, overall growth remains somewhat hindered by prevailing economic uncertainty and the adoption of cautious spending behaviour.
Competitive landscape
Even though there has been increasing price sensitivity among lower-income consumers, international players maintained strong positions in eyewear due to their assortment of higher-end spectacle frames and spectacle lenses. The high-income and affluent consumers in Thailand have been less affected financially by the economic uncertainty facing the country and thus they continued to spend on familiar global brands and higher quality eyewear.
Retail developments
Optical goods stores continue to dominate sales of eyewear in 2025 with consumers often seeking the advice of trained sales staff when purchasing these products. The largest chain of optical goods stores in Thailand – Top Charoen – announced it would be listed as a public company as it looks for further opportunities to grow and expand.
What next for eyewear?
Sales of eyewear are set to rise over the forecast period in value and volume terms, albeit at a slower pace than was seen over the review period. Growth is expected to be fuelled by an increasing awareness of the importance of eye health and vision correction alongside a rise in the prevalence of myopia and presbyopia.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Thailand?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Thailand?
- How are products distributed in Eyewear in Thailand?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Thailand
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Thailand
KEY DATA FINDINGS
Competition heats up as demand for contact lenses grows
International brands dominate thanks to strong investment in marketing and promotions
Myopia control contact lenses yet to take off in Thailand
Bright outlook for contact lenses and solutions
Manufacturers of cosmetic lenses likely to focus on new designs to meet the needs of an evolving market
E-commerce presents new opportunities for growth
Spectacles in Thailand
KEY DATA FINDINGS
Sales of spectacles benefiting from the growing influence of social media and the internet
Market polarisation informing the competitive landscape for spectacles
Thailand sees the emergence of myopia control spectacle lenses but demand remains low
Consumers expected to focus on quality and fashion
Thailand seeing the emergence of sustainable spectacles
Technological advancements likely to influence growth and development
Sunglasses in Thailand
KEY DATA FINDINGS
Sales remain positive despite economic pressures
Designer brands top the charts but competition continues to grow
Optical goods stores dominate sales but e-commerce is gaining prominence
Positive outlook for sunglasses despite economic concerns
Sportswear brands come into focus in sunglasses
Sustainability concerns set to inform new product development and innovation
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Eyewear research and analysis database.
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