Eyewear in 2025: The big picture
In 2025, eyewear in Taiwan is set to record strong growth, driven by increased demand and retail innovation. Contact lens manufacturers are prioritising advanced materials and comfort-focused innovations, with leading brands emphasising both comfort and style.
2025 key trends
Taiwan’s high prevalence of myopia, particularly among those under 18, and age-related vision issues represent significant public health concerns. Orthokeratology (OK) lenses and advanced surgical procedures are emerging as key solutions, offering effective vision correction for both children and adults.
Competitive landscape
Johnson & Johnson Taiwan Ltd was the leading company within eyewear overall in 2024, leading contact lenses and solutions. The player continued to increase its share during the year, becoming the most dynamic player through the offering of its established brand Acuvue.
Retail developments
In 2025, optical stores remain the leading distribution channel for eyewear, though its value share is expected to decline slightly, while retail e-commerce— the most dynamic channel—continues to grow. Optical stores are the primary providers of professional optometry services, including eye examinations, prescription adjustments, and personalised consultations.
What next for eyewear?
Value sales of eyewear are projected to rise over the forecast period, driven by evolving demographics and technological advancements. Taiwan’s ageing population—approaching super-aged society status—is set to reshape demand, with presbyopia solutions, especially progressive lenses and specialised reading glasses, expected to see significant growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Taiwan?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Taiwan?
- How are products distributed in Eyewear in Taiwan?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Taiwan
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Taiwan
KEY DATA FINDINGS
Silicone hydrogel lenses is a key driver of growth, offering comfortable, healthy, and convenient vision correction
Johnson & Johnson Taiwan Ltd retains its lead, while local player Pegavision invests in innovation
High levels of myopia enourage the use of orthokeratology lenses in Taiwan
Continued innovation within silicone hydrogel lenses is expected to drive growth
Coloured contact lenses are set to gain ground, used as a popular beauty accessory
Formosa Optics launches its sustainability report, as environmental practices will be key over the forecast period
Spectacles in Taiwan
KEY DATA FINDINGS
Sustained value growth for spectacles, which are increasingly considered a fashion accessory
Essilor Taiwan leads spectacles, while second-placed Carl Zeiss records strong growth
The continue growth in myopia control lenses drives sales in 2025
Sales will be driven by the ageing population and digital devices, while refractive surgery challenges growth
Optical stores will focus on expertise while department stores and independent brand offer unique designs
Innovations will focus on functional eyewear, advanced technologices and AI intergration
Sunglasses in Taiwan
KEY DATA FINDINGS
Fashion trends continue to fuel sales of sunglasses in Taiwan
Kering SA retains its leads, however, share is lost to smaller, niche players
Taiwan’s active lifestyles drives growth for sunglasses designed for sports
Heightened awareness of eye health and demand for fashion accessories is set to support growth
Sustainability is set to a crucial focus of players across the forecast period
Recycling initiatives will be a key practice in the commitment to sustainability
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Eyewear research and analysis database.
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