Eyewear in 2025: The big picture
Eyewear in Argentina witnessed a mixed performance in 2024, with the market struggling across most categories except for spectacle lenses and frames, which remain essential staples for a large segment of the population. The economic context was defined by recession, with GDP contracting by 1.
2025 key trends
In 2025, affordability remains a dominant theme across the eyewear landscape. Although import restrictions were lifted following the new government's inauguration in December 2024, the ongoing recession has continued to dissuade consumers from investing in premium or luxury brands.
Competitive landscape
EssilorLuxottica SA maintained its leading position in eyewear overall in 2024, with its diverse portfolio spanning spectacle lenses (Essilor and Varilux) and frames and sunglasses (Ray-Ban and Oakley), alongside other smaller brands. The company's dominance reflects the post-merger strength of its broad brand coverage and price premium relative to local competitors.
Retail developments
Optical stores remain the leading distribution channel for eyewear in 2025, with the channel’s value share increasing slightly during the first half of the year. These stores play a crucial role in the eyewear market, particularly as the primary venue for purchasing prescription lenses, as well as contact lenses and sunglasses.
What next for eyewear?
Eyewear value sales are forecast to rise over the forecast period, as the sector gradually rebounds from prior contractions. While sunglasses and spectacle frames had been particularly affected by years of sluggish demand, the stabilisation of macroeconomic conditions — most notably lower inflation — is expected to support category recovery.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Argentina?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Argentina?
- How are products distributed in Eyewear in Argentina?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Argentina
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Argentina
KEY DATA FINDINGS
A more stable economy and the return of interest-free instalments support category recovery
Johnson & Johnson Inc maintains leadership and drives growth
Myopia control contact lenses not yet available locally
Continued category growth expected despite entry barriers
Cross-border shopping continues to impact demand
Frequent replacement lenses dominate due to affordability
Spectacles in Argentina
KEY DATA FINDINGS
Interest-free instalments and post-crisis recovery support growth in spectacle sales
EssilorLuxottica SA leads the market, while Zeiss and Vision Ease drive dynamism
Myopia control lenses remain niche due to pricing and access barriers
Rising vision problems drive long-term growth in spectacles
Argentina introduces AI-driven solutions in ophthalmic lenses
Socially and environmentally conscious eyewear brands gain traction
Sunglasses in Argentina
KEY DATA FINDINGS
Sunglasses category rebounds after two years of decline
EssilorLuxottica SA maintains leadership while Cacic Sports Vision sees strong momentum
Apparel brands and e-commerce reshape the sunglasses distribution landscape
Improving economy and health awareness support a positive outlook
Eco-conscious sunglasses brands gain ground in a price-sensitive market
Celebrity-backed collaborations boost consumer engagement and fashion appeal
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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