Eyewear in 2025: The big picture
Retail value sales of eyewear in Switzerland are set to rise in 2025, supported by ongoing shifts in demographic and lifestyle factors. An ageing population combined with widespread early screen use among younger consumers continues to contribute to higher rates of impaired vision, thereby boosting demand for corrective eyewear.
2025 key trends
With Switzerland’s relatively strong economic performance and high per capita wealth, demand for luxury goods such as premium sunglasses remains robust. However, growth potential is increasingly tempered by a societal shift towards experience-based living and conscious consumption.
Competitive landscape
EssilorLuxottica maintained its leading position in eyewear in Switzerland in 2024, supported by its broad portfolio of globally recognised fashion-oriented brands such as Ray-Ban, Oakley, Coach and Prada. Spanning mid-range to premium and luxury price tiers, these brands cater to a wide audience.
Retail developments
Optical goods stores remain the dominant retail channel for eyewear in 2025, with their share continuing to rise. Chains like Fielmann and Rodenstock stand out due to their comprehensive in-store services, including eye exams, personal fittings and professional consultations.
What next for eyewear?
Retail value sales of eyewear are set to continue rising over the forecast period, driven by ongoing demographic and behavioural trends. These include Switzerland’s ageing population and rising screen exposure among younger age groups, which will sustain demand for both contact lenses and spectacles.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Switzerland?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Switzerland?
- How are products distributed in Eyewear in Switzerland?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Switzerland
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Switzerland
KEY DATA FINDINGS
Rising popularity of daily disposables amid continued cost sensitivity
Johnson & Johnson maintains leadership while private label and innovators gain ground
Myopia control benefits from insurance coverage and rising childhood prevalence
Stable growth expected, driven by screen exposure and ageing but limited by maturity
AI-driven diagnostic tools expected to support long-term innovation in eye care
Eco-friendly materials and packaging grow in appeal but face pricing hurdles
Spectacles in Switzerland
KEY DATA FINDINGS
Demand for high-functionality and tailored lenses supports moderate sales growth
EssilorLuxottica maintains leadership with diverse brand portfolio and innovation
Myopia control spectacles gain traction, supported by insurance coverage
Ageing population and customisation trends to support forecast period growth
Sustainability increasingly influences product development and brand image
Technological advances to enable more individualised and intelligent eyewear
Sunglasses in Switzerland
KEY DATA FINDINGS
Slight decline in value sales reflects category maturity and consumer prioritisation
EssilorLuxottica maintains its lead through broad brand portfolio and sustainability efforts
Sports-driven demand supports niche growth despite limited overall expansion
Gradual recovery expected, with affordability and versatility shaping purchase decisions
Enduring popularity of outdoor sports to support stable demand for protective eyewear
Eco-friendly materials and ethical production gain traction, though price remains a barrier
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Eyewear research and analysis database.
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