Eyewear in 2025: The big picture
The Mexican economy has experienced a recent slowdown, with growth of around 2.5% to 3%.
2025 key trends
Contact lenses have not yet enjoyed significant penetration in Mexico. However, sustained growth has been driven by innovations and increasing consumer awareness.
Competitive landscape
EssilorLuxottica retained its leadership in eyewear. The company offers a diverse range of brands catering to various demographics, from luxury labels such as Ray-Ban and Persol to more accessible brands like Essilor and Oakley.
Retail developments
Optical goods stores continued to dominate eyewear distribution in Mexico, boasting a large number of outlets. However, sales are highly concentrated among major chains with a nationwide presence.
What next for eyewear?
Eyewear is expected to maintain steady, robust growth during the forecast period, primarily driven by contact lenses and spectacle frames. However, Mexican consumers will continue to limit spending on non-essential purchases such as sunglasses.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Mexico?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Mexico?
- How are products distributed in Eyewear in Mexico?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Mexico
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in Mexico
KEY DATA FINDINGS
Innovation drives contact lens growth in Mexico in 2025
Low penetration rates due to a lack of trained sales staff
Alcon leads, and CooperVision capitalises on Johnson & Johnson shortage
Growth forecast for contact lenses remains steady despite global uncertainty
Unblind’s smart glasses win eAward Mexico 2024
Specialised staff key to category expansion in the coming years
Spectacles in Mexico
KEY DATA FINDINGS
Spectacles faces slowdown in Mexico amid economic challenges
EssilorLuxottica boosts production capacity in Mexico with new plants
Eco-friendly eyewear gains traction service increase as sustainability concerns rise
Organic growth expected, driven by spectacle lenses
Education and awareness campaigns could bolster players’ fortunes
Custom lenses and frames will strive to meet demands for personalisation
Sunglasses in Mexico
KEY DATA FINDINGS
Impact of inflation and affordable alternatives hampers growth in 2025
EssilorLuxottica lads, while Kering leverages prestige
Growth of sports sunglasses driven by active lifestyles post-pandemic
Sunglasses expected to recover as Mexico leverages trade exemptions
Nike’s latest launches Athena and Zeus set to boost athletes’ focus
Local brands will continue to lead the green eyewear movement
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eyewear research and analysis database.
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