Eyewear in 2025: The big picture
Eyewear in the US is expected to post further strong retail volume and current value growth over 2025. Retail current value growth is predicted to outpace retail volume growth, largely due to anticipated unit price increases, particularly in light of potential tariff impacts.
2025 key trends
Consumers in the US continue to face economic uncertainty, particularly due to the rising cost-of-living and the impact of the government’s 2025 policies. These pressures have prompted consumers to redefine the value of their purchases, not just in terms of prices, but also the trade-offs between price, functionality, fashion and personal need or importance.
Competitive landscape
EssilorLuxottica is the GBO of the top two NBOs in eyewear, Essilor of America and Luxottica US Holdings Corp. In 2024, Essilor of America continued to lead eyewear in the US, despite a small dip in retail value share, compared with 2023.
Retail developments
In retail value share terms, optical goods stores is projected to be the leading distribution channel in spectacles, sunglasses, contact lenses (but not contact lenses and solutions) and eyewear overall, in 2025. The channel’s retail value share is set to grow over the year.
What next for eyewear?
Eyewear in the US is expected to see strong rises in retail volume sales and moderate growth in retail value (constant 2025 prices) sales over the forecast period. Contact lenses and solutions is predicted to see the highest CAGRs, with a moderate growth performance for spectacles, as well as a rebound for sunglasses, albeit with modest CAGRs.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in USA?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in USA?
- How are products distributed in Eyewear in USA?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in the US
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Contact Lenses and Solutions in the US
KEY DATA FINDINGS
Positive performance for contact lenses in the face of economic challenges
Global players, led by Johnson & Johnson Vision Care, dominate contact lenses in 2024
Myopia control products continue to gain traction
Positive outlook despite sluggish trade environment
Contact lenses set for a strong growth trajectory backed by personalisation and digital trends
Sustainability practices to reduce environmental impact and attract eco-conscious consumers
Spectacles in the US
KEY DATA FINDINGS
The growth in the demand for spectacles is steady as tariffs drive up prices in the US
EssilorLuxottica’s stable continues to lead spectacles in the US
FDA yet to approve myopia control spectacle lenses, but opportunities emerge in the US
Spectacles is set to see growth rates soften in retail volume and value terms over the forecast period
Acquisitions and luxury brand expansion into spectacles to continue to act as growth drivers for leading players
Technological innovations/AI: Overcoming challenges in pursuit of promising technology
Sunglasses in the US
KEY DATA FINDINGS
Renewed pressure on sunglasses amidst economic and trade headwinds
Luxottica US Holdings leverages the strength of the Ray-Ban and Prada brands to consolidate its leadership of sunglasses
Retail offline dominates but retail e-commerce rebounds
Economic headwinds to slow the recovery of sunglasses in the forecast period
Smart sunglasses on the rise as tech meets style
Sports and outdoor trends to ignite growth opportunities in sunglasses
The following categories and subcategories are included:
Eyewear
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
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- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
- Sunglasses
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Eyewear research and analysis database.
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