Tissue and hygiene in Bangladesh demonstrated moderate expansion in 2025, marked by a retail value of BDT21,751 million and year-on-year growth of 3%, driven by government policies that lowered barriers for local manufacturers and stimulated demand across income groups. Bangladesh stands out for the scale of its affordability-driven innovation and successful penetration into both lower- and middle-income demographics, supported by a positive macroeconomic climate and population growth. The mark

Menstrual care in Bangladesh demonstrated robust volume and current value growthin 2025, yet the category continues to contend with deep-seated challenges in terms of affordability and access. Retail volumes reached 735 million units, marking an 11% increase over 2024, while retail values climbed 17% to BDT7,720 million. This sharp uptick in both value and volume sales was driven by intensified awareness campaigns and government-backed initiatives that propelled up the user base of women and g

In 2025, nappies/diapers/pants in Bangladesh achieved strong retail volume growth, with sales reaching 233 million units, up 14% from the previous year. The category’s retail value, however, declined to BDT6.9 billion, falling 7% year-on-year in current terms, indicating intensified price competition and a pronounced consumer shift towards affordability. This trend was reinforced by government measures such as VAT exemption on locally produced nappies/diapers and raw material imports, supporting

Retail adult incontinence demonstrated robust growth in 2025. Retail volumes rose to 15.6 million units, up 13% over 2024, while retail value sales climbed by 15% to BDT1,548 million. This acceleration is underpinned by a combination of economic stability, and real GDP growth of 4%, alongside the government’s approach to VAT and import taxes on finished hygiene goods. The population of Bangladesh reached 176 million in 2025, with a notable increase in the 65+ demographic to 11.7 million, directl

In 2025, wipes experienced robust volume demand, underpinned by favourable regulatory support and improvements in economic stability. The exemption of VAT on imported raw materials for locally produced hygienic products, extended until June 2030, directly contributed to price control and made wipes more accessible to a broader consumer base. This regulatory measure, combined with a stabilised political situation, created an environment in which volume sales improved compared to 2024, when busine

Retail tissue in Bangladesh faced a challenging year in 2025, marked by a slowdown in volume growth and declining current value sales. Escalating international pulp prices and higher local manufacturing costs, which, when combined with high inflation, made tissue products unaffordable for many low and middle-income consumers. Retail tissue volumes reached 39,445 tonnes in 2025, growing only 3% from the previous year, while retail sales value fell by 5% to BDT5,527 million, a sharp reversal compa

Away-from-home tissue and hygiene experienced a robust value performance in 2025 despite significant cost pressures, with its strong growth standing out in the regional context. The underlying resilience is attributed to the unwillingness of commercial buyers, especially in the hospitality, healthcare, and corporate sectors, to compromise on service standards, underscoring the category’s evolution from basic commodity to an essential component of professional image and customer experience. Popul

The home care market in Bangladesh demonstrated robust growth in 2025, with a 10% increase in retail value sales, outpacing the previous year's growth rate. Home care is expected to continue growing, driven by lifestyle changes, housing pattern changes, and environmental factors. With laundry care dominating sales and multifunctional products being a key trend, brands should focus on developing products that cater to consumer needs for convenience and effectiveness. The entry of new internationa

In 2025, the laundry care market in Bangladesh experienced steady sales growth, with retail value sales reaching BDT152,045 million, representing a 10% growth. This growth is attributed to the stability in prices following a dollar crisis that affected raw material costs in the previous year. Laundry detergents was the largest category in laundry care in 2025, driven by the increasing adoption of washing machines among households, with 4% of households possessing a washing machine in 2025. The g

In 2025, dishwashing in Bangladesh experienced retail value sales growth of 9%, reaching BDT10,239 million, driven by the dominance of hand dishwashing, which remained the largest category, accounting for the entire retail value of dishwashing. This is because most households still rely on manual labour for dishwashing, and modern cleaning tools like dishwashers are almost non-existent. Consumers prefer multifunctional products, but such products are not available in the market, leading to a rel

Surface care in Bangladesh demonstrated a positive performance in 2025, with retail value sales of BDT2,444 million, representing a 5% growth. This growth can be attributed to the increasing health and wellness consciousness among consumers, who are seeking products that provide effective disinfection and cleaning.

The bleach market in Bangladesh experienced growth despite limited demand in 2025. Retail value sales increased by 9%, reaching BDT1,020 million, primarily driven by commercial purposes such as disinfecting rubbish areas, streets, drainage, toilet bowls, and water tanks. Household demand was low and occasional, with consumers seeking small and mini packs for single use.

Toilet care in Bangladesh saw growth in 2025, with retail value sales reaching BDT2,837 million, indicating a growth of 4%, driven by economic recovery and rising household purchasing power. Toilet liquids/foam is the largest category, with retail value sales of BDT2,245 million in 2025. The health and wellness trend is a significant driver of this growth, as consumers become more aware of the importance of maintaining a clean and hygienic toilet environment. Approximately 98% of households in

Polishes in Bangladesh experienced growth in 2025, with retail value sales increasing by 6% to BDT1,214 million. Shoe polish remained both the largest and best performing category, with retail value sales increasing by 9% to BDT649 million. Despite rising formal employment increasing potential demand for shoe polish, actual sales remain constrained as most consumers use cheaper cobbler services, with price increases further impacting sales performance. Metal polish has limited demand, primarily

The air care market in Bangladesh saw a retail value sales growth of 5%, reaching BDT2,041 million in 2025. Spray/aerosol air fresheners remained the best performing and largest, with retail value sales increasing by 10% to BDT1,064 million. Increasing temperatures and rapid urbanisation are driving this growth in Bangladesh's air care market, with demand rising particularly for air-conditioned spaces, cars and toilets. Consumers prioritise odour control and freshness but remain price-conscious,

The home insecticides market in Bangladesh experienced growth in 2025, driven by rising demand for pest control due to unplanned urbanisation, temperature rise, and population density. Retail value sales of home insecticides reached BDT22,065 million, representing a 13% growth compared to 2024. The rapid urbanisation and poor waste management systems led to an increase in pest infestations, driving the demand for home insecticides. Consumers, particularly in urban areas, were forced to rely on i

In 2025, growth of the soft drinks market in Bangladesh was driven by increased product development, improving economic conditions, and rising purchasing power. The absence of significant price increases, along with a lower inflation rate, further supported consumption during the year. Market expansion was also aided by a longer summer season. In addition, younger consumers demonstrated growing interest in soft drinks, while social and corporate events increasingly depended on soft drinks.

Hot drinks sales continue to rise in Bangladesh in 2025, with demand driven by longer working hours, changing lifestyles, and shifting attitudes among the younger generation. Consumers increasingly view hot drinks as offering health benefits, such as providing energy and helping with fatigue. Coffee is increasingly fashionable among younger consumers as it is relatively new to the market, and the café culture is booming. Nevertheless, tea remains by far the most popular hot drink in Bangladesh i

Easing of inflation supports volume sales

An unstable political landscape could continue beyond the general election scheduled for early 2026 and relations with India have worsened, but government finances are solid. The economy has slowed and inflation remains elevated, but key exports show resilience. Educational attainment is limited and the gender gap is huge, but population growth will sustain the consumer market. Low internet use is impacting e-commerce adoption, but e-governance is gaining ground and 5G has been launched.

This report covers the retail sector in the frontier markets of South Asia. Euromonitor International’s definition of the region includes the following countries: Bangladesh, Pakistan and Sri Lanka

Cooking ingredients and meals in Bangladesh in 2025 is marked by price increases across some categories, which have impacted the sales performance of cooking ingredients and meals as a whole. Demand is rising slowly for some categories, with the strongest increase in popularity being most notable in edible oils and sauces, dips and condiments.

In 2024, Bangladesh’s Economic Freedom improved modestly, ranking 116th globally, but corruption and labour market inefficiencies persisted. Business and Financial Freedoms showed gradual gains, with more new businesses and improved banking efficiency. However, high interest rates and a high share of non-performing loans continued to limit investment and credit expansion. Going forward, Bangladesh will need to foster investment and strengthen digital and human capacity.

In 2024, Bangladesh’s real GDP growth slowed to 4.2%, below the regional average, with GDP per capita at USD2,488. In addition, inflation rose to 10.3%, driven by higher costs of transport and household goods. Furthermore, the budget deficit of 4.6% of GDP and a rising public debt-to-GDP ratio highlight fiscal challenges, though the government’s focus on infrastructure and economic services suggests a commitment to long-term growth.