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Consumer health in 2025: The big picture
Consumer health in Bangladesh has seen very strong price increases, which dampen demand, as low- and middle-income consumers cannot afford the raised costs. As a result, some low-income consumers have turned to traditional treatments. The rate of inflation rate is high and consumers are cautious over spending. Most consumers have cut down on or eschewed purchases of less essential items to minimise expenditure.
Key trends in 2025
The large population in Bangladesh, combined with an improving economy and rising disposable incomes among many demographics is having a positive impact on sales of consumer health. Many consumer health products are considered to be essential with very few alternative products available in the country. Moreover,
Competitive landscape
Local companies are important in this industry with local Investment on the rise, which is also boosting product innovation. In fact, most consumer health categories are led by local companies and their brands, with the exception of sports nutrition. In 2025, the leading player in consumer health overall is set to be Square pharmaceutical Ltd, which produces the Ace, Ambrox, Amodis and Dermasol brands. The company is present in a number of consumer health categories including analgesics, cough, cold and allergy (hay fever) remedies, dermatologicals and digestive remedies.
Channel developments
Self-medication is widespread in Bangladesh, largely due to weaknesses in the country's healthcare system. Understaffing, long queues and often dismissive attitudes among many public healthcare workers have alienated many consumers from turning to the public healthcare system. Many consumers self-medicate based on recommendations from pharmacies or word-of-mouth recommendations from friends or family, although this leaves these consumers vulnerable to misdiagnosis. The widespread presence of unlicensed outlet, however, is of particular concern in this regard.
What next for consumer health?
Health consciousness is set to continue to rise over the forecast period. However, economic challenges are expected to continue to disrupt the demand for consumer health products. Prices have already surged and further rises are anticipated. While the industry is predicted to develop and grow, some middle- and lower-income consumers are likely to continue to reduce their consumption of non-essential products or those of non-immediate need.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Bangladesh?
- Which are the leading brands in Consumer Health in Bangladesh?
- How are products distributed in Consumer Health in Bangladesh?
- How has the regulatory and operating environment for Consumer Health changed in Bangladesh?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Bangladesh
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
Chart 1 Consumer Health: Leisure and Personal Goods Store
Chart 2 Consumer Health: Pharmacy
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
Key Data Findings
2025 Developments
Moderate value sales contraction of analgesics in 2025
Beximco Pharmaceuticals leads in analgesics
Pharmacies remains the dominant channel for analgesics in Bangladesh
Prospects and Opportunities
Moderate growth of analgesics over the forecast period
Ongoing investment in local players is positive for analgesics
Growing demand for modern packaged analgesics over herbal/traditional alternatives
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Retail value sales of cough, cold and allergy (hay fever) remedies decline in 2025
Acme Laboratories and Square Pharmaceuticals retain their strong positions in this heavily concentrated category
Pharmacies retains a stronghold in the distribution of cough, cold and allergy (hay fever) remedies
Prospects and Opportunities
Forecast period sales growth of cough, cold and allergy (hay fever) remedies
Enviromnetal and lifestyle changes stimuate new strains of coughs and colds
Rising health awareness, especially around the causes of allergies, benefits category sales over the forecast period
Category Data
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Retail value sales of digestive remedies contract in 2025 due to price hikes
Social Marketing Co retains its lead in digestive remedies
Pharmacies maintains domination of digestive remedies
Prospects and Opportunities
Moderate growth of digestive remedies over the forecast period due to ongoing environmental issues and unhealthy eating practices
Category sales boosted by investment in innovation
Growing health and wellness consciousness combined counter trend in uhealthy lifestyles promote demand for digestive remedies
Category Data
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Dermatologicals benefits from growing demand caused by poor living conditions
Square Pharmaceuticals retains its lead and its dynamism in 2025
Pharmacies retains domination of dermatologicals
Prospects and Opportunities
Rising forecast period sales stimulated by population pressures and pollution
New product development in the category specifically benefits generic topical antifungals
Rising health awareness boosts demand for dermatologicals as consumers increasingly turn to modern treatments and away from herbal/traditional products
Category Data
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Marginal decline for sales of wound care in 2025
Wound care remains populated by multinationals
Wound care is widely available but mainly led by pharmacies and health and personal care stores
Prospects and Opportunities
Growing momentum for sales of wound care
First aid kits grow in popularity
Consumers increasingly seek wound care that is user friendly, affordable and convenient
Category Data
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Price hikes discourage consumption of vitamins and dietary supplements with sales falling in 2025
Incepta Pharmaceuticals retains the category lead thanks to the popularity of its Calvimax and Proviten brands
Health and personal care stores remains the leading channel for vitamins and dietary supplements
Prospects and Opportunities
Moderate growth of vitamins and dietary supplements over the forecast period
Growing move towards multifunctional vitamins as consumers are driven by price as well as convenience
Growing health and wellness trend shapes the forecast period performance of vitamins and dietary supplements
Category Data
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
2025 Developments
Weight management and wellbeing remains a negligible category at the end of the review period
Leading global brands are available in the country although the category is too small to quantify shares
Health and personal care stores remains the leading channel with retail e-commerce experiencing growing momentum
Prospects and Opportunities
Weight management and wellbeing remains a nascent category over the forecast period
Online advertising and product promotion grows in importance for weight management and wellbeing over the forecast period
No current legislation around weight management and wellbeing given the small size of this category
Category Data
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Falling sales of sports nutrition as prices rise
Small category characterised by imports and feature whey protein
Health and personal goods stores, gyms and fitness centres remain the main channels for sports nutrition
Prospects and Opportunities
Forecast period sales of sports nutrition hindered by lack of usage tradition in the country
Retail e-commerce and online advertisment and promotion on the rise for sports nutrition
Category development hampered by high prices
Category Data
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Falling sales of herbal/traditional products in 2025
Square Pharmaceuticals remains an important player in herbal/traditional products
Pharmacies and health and personal care stores remain strongest for herbal/traditional products
Prospects and Opportunities
Moderate growth of herbal/traditional products over the forecast period
Despite competition from unpackaged and home-made remedies, sales are supported by wider product availability
The Bangladesh Ayurvedic Medicine Manufacturers Association boosts awareness of health prevention
Category Data
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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This report originates from Passport, our Consumer Health research and analysis database.
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