Select Country Report
Consumer Health in 2025: The big picture
Consumer health in Latvia is expected to register healthy current value growth in 2025, largely supported by a strong performance in dietary supplements, which is a popular consumer health product. A high incidence of cough and colds is also expected to support value sales, including for analgesics. A degree of premiumisation also supports growth, supported by specialist ingredients and convenient formats.
Key trends in 2025
Growing health consciousness is driving sales of products such as dietary supplements, with consumers increasingly taking a preventative approach in terms of their health. As the standard of living improves, consumers are also more will to invest in their health.
Competitive landscape
GSK Consumer Healthcare continues to hold on to a tight lead. Its success is supported by a wide portfolio, including brands such as Panadol and Voltaren in analgesics, Otrivin, Tavegyl, Theraflu and Vibrocil in cough, cold and (hay fever) allergy remedies and Lamisil, Fenistil, Zovirax and Clotrimazolum in dermatalogicals.
Channel developments
Pharmacies continue to dominate distribution, as many consumer health products are only permitted to be sold in pharmacies. Some products, such as vitamins and dietary supplements, wound care, herbal/traditional products, sports nutrition and weight management and wellbeing are allowed to be sold in other retailers. However, the importance of pharmacies goes beyond its product range and consumers also appreciate being able to consult with a pharmacist, if needed. The big pharmacy chains, BENU, Meness aptieka and Euroaptieka, continue to focus on advice-led selling, private label offerings and seasonal endcaps. Their dominance is also supported by wide physical coverage, high trust in pharmacists, and the ability to cross-sell related health products.
What next for consumer health?
Consumer health will register moderate constant value growth over the forecast period. Retailers will look to support value sales by offering bundles, rather than discounts. An ageing population, will boost demand for products focused on the heart, joints, and cognition. In addition, an increasing focus on preventative care will support value sales overall. There will also be a degree of premiumisation and this will see increasing demand for more convenient formats such as gummies, liquids, and sachets.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Latvia?
- Which are the leading brands in Consumer Health in Latvia?
- How are products distributed in Consumer Health in Latvia?
- How has the regulatory and operating environment for Consumer Health changed in Latvia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Latvia
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in Latvia
KEY DATA FINDINGS
Ibuprofen best performer in 2025
Mepha benefits from increasing popularity of topical analgesics
Pharmacies hold a monopoly
Slight fall in constant value sales
Increasing demand for more natural offerings
Focus on improving communications, as well as adopting a greener positioning
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Cough, Cold and Allergy (Hay Fever) Remedies in Latvia
KEY DATA FINDINGS
High levels of cough and colds support value sales
Zyrtec benefits from long pollen season
Pharmacies only permitted channel
Steady growth over forecast period
E-commerce registers healthy value growth
Further liberalisation could benefit consumers
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Dermatologicals in Latvia
KEY DATA FINDINGS
Moderate value growth in 2025
Bayer continues to lead
Pharmacies continue to hold a monopoly
Steady growth over forecast period
Digital space increasingly important
Health and wellness trends influence innovation in dermatologicals
Table 24 Sales of Dermatologicals by Category: Value 2020-2025
Table 25 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 27 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 28 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Digestive Remedies in Latvia
KEY DATA FINDINGS
Healthy value growth in 2025
Rebranded local company Olpha gains most value share
New regulation gives e-commerce a boost
Moderate constant value growth over forecast period
Further innovation, with technology playing a key role
Health and wellness trends influence innovation in digestive remedies
Table 30 Sales of Digestive Remedies by Category: Value 2020-2025
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Wound Care in Latvia
KEY DATA FINDINGS
Wound care returns to value and volume growth
Local pharmacy chain A Aptiekas, with its private label offering, gains the most value share
Grocery retailers making gains
Marginal constant value growth, as maturity and continuing population decline dampens value sales
Continuing innovation over forecast period
Increasing offerings targeted at children
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Sports Nutrition in Latvia
KEY DATA FINDINGS
Best performer in 2025, in terms of value growth
Optimum Nutrition holds on to tight lead
Retail e-commerce dominates distribution
Continuing growth, but lower than over the review period
Continuing innovation as players look to keep ahead of the competition
Compliance and sustaniability key focus areas
Table 42 Sales of Sports Nutrition by Category: Value 2020-2025
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 44 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Dietary Supplements in Latvia
KEY DATA FINDINGS
Healthy value growth in 2025
Pharmacy chain Europatieka continues to lead, due to its affordable private label offering
Online sales increase by a quarter
Steady growth over forecast period
Technology and science drive innovation
Sustainability key area of focus
Table 48 Sales of Dietary Supplements by Category: Value 2020-2025
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 50 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 51 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
Vitamins in Latvia
KEY DATA FINDINGS
Multivitamins register higher value growth in 2025
Global player Axellus holds on to top spot
Value sales increase by a quarter through online channels
Positive outlook over forecast period
Continuing innovation and diversification
Compliance, cleaner formualtion and greener positioning key priorities
Table 55 Sales of Vitamins by Category: Value 2020-2025
Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
Weight Management and Wellbeing in Latvia
KEY DATA FINDINGS
Value and volume decline in 2025
Direct seller Herbalife continues to have commanding lead
Direct selling leads distribution
Further decline over forecast period
Continuing product innovation, supported by the digital space
Compliance, clearer labelling and greener positioning key priorities
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Herbal/Traditional Products in Latvia
KEY DATA FINDINGS
Muted performance in 2025
Local company Silvanols holds on to lead
Pharmacies continue to dominate
Modest performance over forecast period
Continuing innovation and differentiation
Tighter regulation will build consumer trust, while also leading to more consolidation
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
Paediatric Consumer Health in Latvia
KEY DATA FINDINGS
Ibuprofen registers highest value growth
Nurofen is the leading brand
Online sales increase significantly
Continuing value growth over forecast period
Continuing innovation over the forecast period
Growing focus on wellness
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
-
- Adult Mouth Care
-
-
-
- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
-
- Topical Analgesics/Anaesthetic
-
- Sleep Aids
-
- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
-
- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
-
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
-
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
-
- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
-
- Emergency Contraception
-
- Allergy Eye Care
- Standard Eye Care
-
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
-
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
-
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
-
-
-
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
-
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
-
-
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
-
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
-
- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
-
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
-
Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Health research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!