Consumer health in 2025: The big picture
Elevated inflation has significantly impacted the purchasing power of local consumers, making them more price sensitive when it comes to consumer health. Currency depreciation has served to push up import costs, undermining affordability. This has also boosted demand for domestically produced products, as well as imports from relatively low-cost countries, such as India.
Key trends in 2025
There has been a significant rise in non-communicable diseases, particularly diabetes and hypertension, in urban areas of Ethiopia. This is driving increased demand for consumer health products, including weight management and analgesics. The Ethiopian Government has enacted Proclamation No. 1001/2024, facilitating the entry of foreign retailers into the local market. This landmark policy opens doors for international pharmaceutical companies to introduce and sell their products in Ethiopia, enhancing market competition and availability.
Competitive landscape
The majority of consumer health products sold in Ethiopia are imported from abroad. Due to rising prices, an increasing number of brands available are sourced from India, China, and Turkey. Local producers of pharmaceutical products include Julphar Pharmaceuticals and Ethiopia Pharmaceuticals Manufacturing (EPharm). Local importers engaged in pharmaceutical trading include Caroga Pharmaceuticals, WAGL Pharmaceuticals, EBG, Dejen Pharmaceuticals, and Ker Pharmaceuticals.
Channel developments
The primary channel for consumer health products in the Ethiopian market is pharmacies. However, the distribution of these products can vary significantly depending on their classification. For instance, items categorised under sports nutrition are more commonly found in specialised sports nutrition stores, rather than traditional pharmacies.
What next for consumer health?
Having declined during the review period, retail constant value sales of consumer health are forecast to rebound during the forecast period, supported by strong population growth, urbanization and a buoyant economy. Dermatologicals are expected to see increased demand due to a growing emphasis on skin care and the challenges posed by environmental stressors, such as fungi and bacteria. Sports Nutrition is also likely to expand as more consumers seek to build muscle mass and improve physical fitness. Rising obesity rates will drive demand for weight management and wellbeing, while increasing stress levels and economic pressures will boost the need for analgesics. However, the Ethiopian market faces significant challenges, particularly elevated inflation, which will constrain overall demand growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Ethiopia?
- Which are the leading brands in Consumer Health in Ethiopia?
- How are products distributed in Consumer Health in Ethiopia?
- How has the regulatory and operating environment for Consumer Health changed in Ethiopia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Ethiopia
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
DISCLAIMER
Key Data Findings
2025 Developments
Rising prices drive shift towards more affordable and local options
Persistent supply shortage
Indian offerings widely viewed as inferior
Prospects and Opportunities
Urbanisation and population growth among the factors that will boost demand
E-commerce to grow in popularity
Category Data
Key Data Findings
2025 Developments
Demand remains strongly seasonal
Pharmacists strongly influence consumer choices
Currency fluctuations make some imported brands unaffordable to many
Prospects and Opportunities
Elevated inflationary pressure will limit retail sales growth
Herbal brands will grow in popularity
Category Data
Key Data Findings
2025 Developments
Surging Demand for Diarrhea Remedies Amid Price Hikes Impacting Lower-Income Consumers
Demand remains highly seasonal
Antacids dominate retail value sales of digestive remedies
Prospects and Opportunities
Antacids and anti-diarrheal medications will see strong growth in demand
E-commerce will grow in importance
Category Data
Key Data Findings
2025 Developments
Most dermatological problems are fungal
Most products are imported
Limited availability in rural areas
Prospects and Opportunities
High pricing and improving sanitation will limit growth
Category Data
Key Data Findings
2025 Developments
Rising costs make imported wound care products unaffordable to many
Pharmacies serve as the primary channel for sales and advice
Integration of traditional and modern approaches to wound care
Prospects and Opportunities
Sticking plasters/adhesive bandages will continue to drive growth
Private label could emerge
Category Data
Key Data Findings
2025 Developments
Infants, pregnant women and the elderly the main sources of demand
Prices of imported offerings soar
Government seeks to encourage local production
Prospects and Opportunities
Persistently high inflation will limit growth
Demand growth for multivitamins will remain robust
Category Data
2025 Developments
Obesity on the rise in urban areas, but weight management and wellbeing demand remains negligible
Most weight-management efforts rely on diet protocol and exercise
Prospects and Opportunities
High pricing will limit growth
Category Data
2025 Developments
Sales through formal retail channels remain negligible
Exchange-rate instability encourages local production
Most sports nutrition products are sold informally
Prospects and Opportunities
Increased internet use will support demand growth
Category Data
Key Data Findings
2025 Developments
Some affluent local consumers turn away from herbal/traditional products
Increase in fraud undermines credibility of herbal/traditional medicines
E-commerce grows in importance
Prospects and Opportunities
Packaged herbal/traditional remedies to grow in popularity among urban consumers
Regulation set to increase
Category Data
The following categories and subcategories are included:
Consumer Health
-
- Adult Mouth Care
-
-
-
- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
-
- Topical Analgesics/Anaesthetic
-
- Sleep Aids
-
- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
-
- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
-
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
-
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
-
- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
-
- Emergency Contraception
-
- Allergy Eye Care
- Standard Eye Care
-
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
-
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
-
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
-
-
-
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
-
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
-
-
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
-
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
-
- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
-
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
-
Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Health research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!