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Consumer Health in 2025: The big picture
In 2025, consumer health in the Philippines is shaped by a convergence of health consciousness, digitalisation, and evolving consumer preferences, with overall value sales rising strongly. Heightened public health concerns, driven by a surge in infectious diseases such as dengue and influenza, have made hygiene and preventive care a year-round priority. This has led to increased demand for hygiene-related products, flu remedies, and all-in-one health kits, reflecting a broader shift toward self-care and preparedness.
Key trends in 2025
Gut health has emerged as a central theme in consumer health in the Philippines in 2025, reflecting both global influences and local consumer shifts. Increasingly, Filipino consumers recognise the gut as a foundation for overall wellbeing, linking digestive health to immunity, energy and even mental wellness. This awareness is driven by proactive education from healthcare organisations, brands and retailers, as well as a surge in public health concerns following outbreaks of infectious diseases.
Competitive landscape
Unilab remains the clear leader in overall consumer health in the Philippines in 2025, with a strong presence in multiple categories including vitamins, analgesics, cough, cold and allergy remedies, and paediatric health. Unilab’s resilience is driven by its robust local brand portfolio – for example, Biogesic, Ceelin, Enervon, Neozep, Solmux, Revicon Forte, Growee, Nutrilin, Nutroplex, Rashfree, and United Home lines. The player also boasts extensive distribution and deep consumer trust. Unilab’s brands are consistently among the top sellers in both adult and paediatric segments, and the company is highly visible in both traditional and digital retail channels.
Channel developments
In 2025, the distribution landscape for consumer health products in the Philippines is undergoing rapid transformation, shaped by evolving consumer behaviour, digitalisation and economic pressures. Traditional store-based pharmacies and health and personal care stores remain the leading channels, leveraging their established trust, wide product assortment and pharmacist recommendations. These outlets are especially strong in OTC medicines, vitamins and paediatric health products, where in-person advice and immediate access are valued by consumers.
What next for Consumer Health?
Looking ahead, consumer health in the Philippines is expected to set to see steady growth during the forecast period, driven by several key trends. Value sales are projected to increase as health consciousness becomes more deeply embedded in daily life, with consumers prioritising preventive care and self-management to offset rising medical costs. This shift is particularly evident in the growing demand for affordable generic brands, private label products and multifunctional supplements that offer holistic benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Philippines?
- Which are the leading brands in Consumer Health in Philippines?
- How are products distributed in Consumer Health in Philippines?
- How has the regulatory and operating environment for Consumer Health changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in the Philippines
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in the Philippines
KEY DATA FINDINGS
Rising flu and hygiene concerns support solid sales growth in 2024
Demand for all-in-one analgesic kits
Investment in packaging formats and digital education
Rising medical costs will continue to drive health consciousness
Retail channels launching own analgesics lines
Preference for generic brands set to persist
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Sleep Aids in the Philippines
KEY DATA FINDINGS
On-the-go lifestyles impacting sleep quality and supporting sales in sleep aids
Rise of vitamin-infused sleep aids and melatonin
Improved accessibility and affordability of sleep products amid strong herbal shift
Growing awareness of sleep education
Remote work and BPO expansion blurring sleep patterns
Gummy format to become more prevalent in sleep aids
Table 18 Sales of Sleep Aids: Value 2020-2025
Table 19 Sales of Sleep Aids: % Value Growth 2020-2025
Table 20 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 21 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 22 Forecast Sales of Sleep Aids: Value 2025-2030
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines
KEY DATA FINDINGS
Rise in face-to-face occasions boosts allergy remedy demand
Strong loyalty towards local leaders
Flavour innovation enhances product appeal while shift towards natural variants continues
Emergence of all-in-one packs, amid rising incidence of respiratory illnesses
Lozenges set to see further expansion as natural trend accelerates
Shift towards proposition marketing beyond functionality, while high temperatures may boost allergy solutions
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Dermatologicals in the Philippines
KEY DATA FINDINGS
Unusual heat drives demand for skin and hair treatments
Topical germicidals/antiseptics rises with active lifestyles, while players invest in experiential marketing
Self-medication remains common in rural areas - ‘taboo’ products benefit from e-commerce expansion
Aesthetic consciousness increases among younger generations
Local brands expand into dermatological care with consumers focusing more on ingredients
Antiseptics evolve into sprays and creams, and e-commerce expansion will continue to push growth
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Digestive Remedies in the Philippines
KEY DATA FINDINGS
Lifestyle shifts drive demand for digestive remedies
Cross-bundling gains momentum
Purchase incentives and health education boost engagement for digestive remedy brands
Rising sales projected for forecast period as hygiene challenges persist in rural areas
Social development set to drive antacid demand
Urban mobility trends and government initiatives will continue to support demand
Table 37 Sales of Digestive Remedies by Category: Value 2020-2025
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 39 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Eye Care in the Philippines
KEY DATA FINDINGS
Digital exposure drives eye care demand
Cooling effects gain popularity
Shift in focus towards preventative eye care
Advanced eye care solutions become mainstream
Online channels maintain constant promotions
Japanese brands expand influence, while demand increases as temperatures rise
Table 43 Sales of Eye Care by Category: Value 2020-2025
Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
NRT Smoking Cessation Aids in the Philippines
KEY DATA FINDINGS
NRT gum vs the vape surge: a battle for consumer attention
Singlebrand gravity: Nicorette’s portfolio is shaping shopper expectations
From awareness to adherence: execution levers to unlock sustainable NRT growth
Rising tobacco taxes represent opportunity for growth
NRT Aids will compete with heated tobacco products, although government crackdown on illegal vapes may boost demand
Nicorette will spearhead the expansion of product offerings
Table 49 Number of Smokers by Gender 2020-2025
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
Wound Care in the Philippines
KEY DATA FINDINGS
Rising health awareness supports sales in wound care in 2025
Innovation fuels growth, with aesthetic wound care gaining ground among young consumers
Shift towards smaller volumes and formats, while first aid kits evolve
Growth for wound care set to accelerate in value terms during forecast period
Polarisation expected to set in
Institutions to invest in first-aid training, including basic wound management
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Sports Nutrition in the Philippines
KEY DATA FINDINGS
Running culture fuels demand for sports nutrition
Optimum Nutrition leads as retailers increase investment in promotions
Protein integrates more into everyday retail and lifestyle, while expanding e-commerce payment options boost demand
Flavour innovation attracts younger consumers
Ingredient transparency to shape purchasing behaviour as gyms expand their offerings
Health education, government campaigns and e-commerce activity will further expand market reach
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Dietary Supplements in the Philippines
KEY DATA FINDINGS
Gummy formats gain traction with youth amid continued interest in herbal variants
Lifestyle shifts drive digestive health focus
Supplements see rising interest amid increased healthcare costs
Digital influence to further boost niche supplements
Beauty supplements among those set to see further growth
Capsules will remain in demand while personalisation will give rise to niche supplements
Table 68 Sales of Dietary Supplements by Category: Value 2020-2025
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 70 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 71 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
Vitamins in the Philippines
KEY DATA FINDINGS
Beauty vitamins surge with celebrity and influencer endorsements
Multivitamins rises fastest, while vitamin C remains trusted preventive supplement
Digitalisation elevates lesser-known brands
Multivitamins preferred for value and convenience
Capsules win out on price and perceived healthiness, though gummies will expand thanks to appealing taste
Smarter buying behaviour will be driven by education and digital tools
Table 75 Sales of Vitamins by Category: Value 2020-2025
Table 76 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 77 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 78 NBO Company Shares of Vitamins: % Value 2021-2025
Table 79 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 80 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
Weight Management and Wellbeing in the Philippines
KEY DATA FINDINGS
Convenience culture fuels demand for weight management solutions
Gut health gains ground as a weight management priority
Social influence and urbanisation drive youth engagement
Familiar ingredients drive consumer trust: L-carnitine and apple cider vinegar
Small formats, big impact: the rise of trial and travel sizes
Dual-purpose innovation: beauty drinks with weight management benefits
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Herbal/Traditional Products in the Philippines
KEY DATA FINDINGS
Consumer demand for immunity, beauty and digestive health
Rapid growth of ‘others’ within increasingly fragmented competitive landscape
Rapid online shift and rising interest in ingredients
Continued innovation and the rise of combination products
Increased regulatory scrutiny and consumer sophistication
Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
Paediatric Consumer Health in the Philippines
KEY DATA FINDINGS
Parental concern drives category growth in 2025
Loyalty and membership programmes drive consumer purchases
Paediatricians are valued as key source of information
Despite near-saturation, growth will continue during forecast period
Greater demand for paediatric probiotics, alongside sharpened focus on digestive health in children
Increased screen time will drive demand for children’s eye care products
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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