Consumer health in 2025: the big picture
The consumer health market in Bolivia is facing persistent instability, a trend that has carried over from the previous year and which is expected to intensify in 2025. While the government has attempted to ease pressures by removing import tariffs on medicines and other medical supplies, these measures have been largely undermined by high inflation. A shortage of foreign currency and elevated bank charges are further driving up the costs of both imported raw materials and finished pharmaceutical products.
Key trends in 2025
Herbal and traditional products are gaining ground in Bolivia, underpinned by deep cultural traditions. Remedies such as valerian, linden, lemon balm and camomile are widely used as natural options for managing insomnia and anxiety. Amid high stress levels, economic uncertainty and widespread emotional fatigue, consumers are turning to accessible alternatives for relaxation and better sleep. Within this context, melatonin and magnesium - whether in oral formats or combined with B-complex vitamins - have also gained traction for their sleep-regulating properties and support of the nervous system. Their growing presence in pharmacies, together with lower prices compared to conventional anxiolytics, is further enhancing their appeal.
Competitive landscape
Herbalife Bolivia Ltda retains a leading position in the consumer health market, supported by a broad and targeted product portfolio and a wide network of independent distributors who provide education, community support and access, including in areas underserved by traditional retail. In a market characterised by economic contraction and growing demand for affordable wellness solutions, the company leverages competitive pricing, strong brand equity and a flexible business model which allows it to adapt quickly to shifting health trends. Its leadership is particularly evident in weight management and vitamins and dietary supplements, where consistent innovation and demand-driven formulations continue to drive performance.
Retailing developments
Pharmacies, particularly independents, remain a cornerstone of Bolivia’s consumer health market. Compared with chains, independent outlets are more adaptable in adjusting inventory to local demand and more responsive in offering low-cost alternatives, including locally manufactured generics - a key advantage during periods of economic uncertainty. Their strong neighbourhood presence, combined with immediate pharmacist consultation, have also helped to position them as the preferred option for many consumers.
What next for consumer health?
Bolivia’s consumer health market is expected to register slow but steady growth in retail value terms (at constant 2025 prices) over the forecast period. In a context of high inflation and economic constraints, consumer behaviour will remain largely reactive, with a strong preference for targeted medications addressing visible or recurring ailments such as colds, fever, muscle pain and digestive issues. This will drive growth in categories such as analgesics, digestive remedies, and cough, cold and allergy (hay fever) treatments.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Bolivia?
- Which are the leading brands in Consumer Health in Bolivia?
- How are products distributed in Consumer Health in Bolivia?
- How has the regulatory and operating environment for Consumer Health changed in Bolivia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Bolivia
Consumer health in 2025: the big picture
Key trends in 2025
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in Bolivia
KEY DATA FINDINGS
Topical analgesics/anaesthetic leads growth
Laboratorio Bagó continues to lead the market amid mounting competition from generics
Local pharmacies dominate sales while e-commerce makes gains
Positive outlook for analgesics, despite economic pressures and impact of smuggled products
Sustainability concerns will reshape the market
Anticipated expansion of digital channels
Cough, Cold and Allergy (Hay Fever) Remedies in Bolivia
KEY DATA FINDINGS
Sustained growth amid continuation of seasonal illnesses and environmental pressures
Local agility and strategic positioning strengthen INTI’s competitive edge
Pharmacies thrive by offering consumers affordable alternatives in times of economic uncertainty
Continued growth will be supported by post-COVID-19 health awareness and environmental factors
Players to focus on enhancing distribution and digital channels
Bagó Bolivia to pursue sustainable practices
Dermatologicals in Bolivia
KEY DATA FINDINGS
Dermatologicals shows steady growth amid economic and health challenges
Local players maintain dominance in fragmented market
Pharmacies remains at the forefront of Bolivia’s dermatologicals market
Rising demand for accessible dermatological treatments among stress-affected Bolivians
Expected expansion of digital channels to boost growth
Laboratorios Bagó de Bolivia invests in sustainable practices
Digestive Remedies in Bolivia
KEY DATA FINDINGS
Digestive enzymes leads growth
Laboratorios Bagó de Bolivia SA leads growth with probiotic solution
Pharmacies remains primary access point for affordable alternatives in times of economic hardship
Market will show resilience amid continuing economic challenges
INTI looks to enhance distribution and digital reach
Laboratorios Bagó de Bolivia looks to enhance sustainability credentials
Wound Care in Bolivia
KEY DATA FINDINGS
Wound care shows continued growth as Bolivians turn to self-care
3M continues to lead market amid rising competition
Pharmacies remain at the forefront of wound care distribution
Wound care will benefit from growing interest in self-care solutions
E-commerce initiatives and payment innovations will broaden access to wound care
Specialised wound care offerings will drive growth
Sports Nutrition in Bolivia
KEY DATA FINDINGS
Sports nutrition market contracts amid economic challenges
Omnilife leads while Nexocorp shows strong sales momentum
Direct selling plays key role in fitness community
Players will adapt to offset decline through affordable, targeted innovations
Digital channels will increase accessibility
Egg-based protein solutions could gain ground amid economic pressures
Dietary Supplements in Bolivia
KEY DATA FINDINGS
Market shows resilience amid economic challenges
Herbalife holds onto its lead, despite rising competition
Direct selling channel offers direct consumer engagement
Steady growth expected as new entrants gain ground
Digital innovation will reshape the consumer experience
Shift towards more specialised offerings, in line with growing consumer focus on preventive health
Vitamins in Bolivia
KEY DATA FINDINGS
Vitamins face volume stagnation amid continuing economic strain
Herbalife maintains its lead, while Farmacorp gains traction
Direct selling faces competition as pharmacies gain ground
Vitamins will continue providing accessible preventive health solutions in price-sensitive market
Innovation will centre around multifunctional benefits and targeted health solutions
E-commerce and digital payment solutions will reshape customer experience
Weight Management and Wellbeing in Bolivia
KEY DATA FINDINGS
Weight management and wellbeing suffers from shifting consumer priorities
Herbalife leads while Santa Margarita targets price-sensitive consumers
Direct selling remains key while digital channel gains relevance
Scope for repositioning and functional focus
Digital channels to expand access and convenience
Innovative nutritional solutions could fuel market expansion
Herbal/Traditional Products in Bolivia
KEY DATA FINDINGS
Bolivians continue to favour herbal remedies as trusted, affordable alternatives
Herbalife leads fragmented market
Pharmacy channel remains key driver of sales
Herbal/traditional remedies will show lasting resilience
E-Commerce and digital payment systems set to transform the market
Moves to empower traditional medicine through policy integration
Paediatric Consumer Health in Bolivia
KEY DATA FINDINGS
Parents increasingly turn to specialised consumer health options
Terbol leads highly concentrated paediatric vitamin and dietary supplements landscape
Pharmacies driving growth with affordable, targeted selections
Paediatric consumer health to see continued growth, despite economic pressures
Chronic underfunding of public health services will support growth
E-Commerce will continue to gain traction
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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