Consumer health in 2025: The big picture
Retail current value sales of consumer health in Kuwait are projected to continue to grow healthily over 2025, albeit at a slightly slower pace than in 2024. This is partly because the rate of inflation shows signs of stabilisation, although it remains significant. OTC categories of consumer health in Kuwait remain in high demand as consumers continue to seek remedies and treatments for seasonal and climate or environmental illnesses. Environmental and climatic conditions, along with demographic trends, such as population growth and an ageing population, continue to boost the demand of consumer health products; growing the potential consumer base amidst a generally stronger focus on health and wellbeing and health-related products.
Key trends in 2025
The key trends driving the growth in retail value sales of consumer health in Kuwait continue to feature increasing education and awareness around health issues, a rising recourse to self-medication, a growing elderly population, the widespread prevalence of chronic pain, high income per capita, air pollution and increasingly hectic lifestyles.
Competitive landscape
GSK Consumer Healthcare is projected to remain the leading company in consumer health in Kuwait in retail in value terms over 2025, with only a very marginal drop in share. The company produces brands like Panadol, Advil, Voltaren, Otrivin, Panadol Cold & Flu All in One, Lamisil, Eno, Nicotinell, Panadol Night and Centrum, which are present in categories like analgesics, cough, cold and allergy (hay fever) remedies, dermatologicals, digestive remedies, NRT smoking cessation aids, sleep aids and vitamins and dietary supplements. The player’s success can be explained by a long-standing presence and the proven quality of its products. Its flagship brand Panadol is a well-established presence among households, becoming a strong name and reference point in Kuwait.
Channel developments
Pharmacies is projected to remain the dominant distribution channel within consumer health, with a largely stable retail value share in 2024-2025. Pharmacies dominate OTC consumer health, although sales of products in most OTC categories are not restricted to outlets where a pharmacist is present. This can be seen as a reflection of the importance that Kuwaiti consumers place on the advice of qualified sales staff, who are usually present in these types of retail outlets. Indeed, the advice of a pharmacist is considered invaluable when selecting a wide range of OTC consumer health products.
What next for consumer health?
Retail value (constant 2025 prices) sales of consumer health are set to rise at a moderate, if incrementally rising, rate over the forecast period. Factors that are expected to support growth across consumer health include population growth, rising levels of affluence and stronger demand among lower-income expatriate workers amidst narrowing access to subsidised healthcare. Kuwait’s very well-developed healthcare system and the strong understanding of the importance of maintaining good health and vitality among the population are also set to support retail value sales growth across the industry through the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Kuwait report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Kuwait?
- Which are the leading brands in Consumer Health in Kuwait?
- How are products distributed in Consumer Health in Kuwait?
- How has the regulatory and operating environment for Consumer Health changed in Kuwait?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Kuwait
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
DISCLAIMER
Key Data Findings
2025 Developments
Analgesics continues on a positive retail value sales trajectory
GSK Consumer Healthcare remains the clear leader through popular Panadol
Physical pharmacies dominate the retail distribution landscape but an omnichannel approach continues to develop
Prospects and Opportunities
Analgesics to benefit from population growth and self-medication trends
Projected innovation to translate in a better understanding of mechanism of action
Therapeutic advances in analgesics are expected
Category Data
Key Data Findings
2025 Developments
Growth continues to be fuelled by climate fluctuations and self-medication
GSK Consumer Healthcare leverages the strong Panadol brand to lead the field
Pharmacies benefit as consumers value in-person expertise
Prospects and Opportunities
Scope for growth over the forecast period driven by many trends
Technology advancement is set to power all aspects of product innovation
Promising outlook for sustainable pharmaceutical manufacturing
Category Data
Key Data Findings
2025 Developments
Dietary habits and lifestyles sustain a demand for digestive remedies
Reckitt Benckiser Group’s Gaviscon continues to ride a strong portfolio and wide distribution
E-commerce wins consumers through convenience, wide selections and competitive prices
Prospects and Opportunities
Widespread indigestion and heartburn issues to remain key drivers of demand
Technological advancements set to improve treatments for chronic inflammatory problems
Rising investment anticipated in sustainable packaging development
Category Data
Key Data Findings
2025 Developments
Rising consumer awareness of skin issues continues to drive dermatologicals
Regaine’s popularity maintains Johnson & Johnson Middle East’s leadership of a highly fragmented competitive landscape
Pharmacies dominates as consumers seek in-person expert advice on skin complaints
Prospects and Opportunities
Players to focus on raising awareness of skin issues and best practice treatments with their products
Innovation in dermatologicals is bringing new approaches
More natural dermatologicals to gain momentum over the forecast period
Category Data
Key Data Findings
2025 Developments
Wound care benefits as higher public clinic/hospital costs encourage self-medication
Johnson & Johnson Middle East’s Band-Aid enjoys high brand recognition and consumer trust
Pharmacies dominates wound care in Kuwait with wide outlet and product coverage
Prospects and Opportunities
Growing silent generation and wound care management to drive demand
Innovation to be supported by technological advancements
Innovation to accelerate healing and reduce financial and environmental burdens for hard-to-treat wounds
Category Data
Key Data Findings
2025 Developments
Heightened health awareness is pushing the demand for vitamins and dietary supplements
GSK Consumer Healthcare leads a highly fragmented competitive landscape
Vitamins and dietary supplements enjoy broad distribution
Prospects and Opportunities
Growing interest in products to enhance immunity and deal with modern lifestyles
Significant technological advancements to influence product innovation
Players to integrate health and wellbeing into a diverse range of products and initiatives
Category Data
Key Data Findings
2025 Developments
Obesity and overweightness continue to drive the demand for weight management and wellbeing products in Kuwait
Roche Consumer Health’s Xenical is the leading and most dynamic brand at the end of the review period
Weight management and wellbeing products are widely distributed in Kuwait
Prospects and Opportunities
The outlook for weight management and wellbeing remains positive
Research and technology to help drive category evolution
Health and wellness a focus of innovation in new product development
Category Data
Key Data Findings
2025 Developments
Sports nutrition continues to develop and grow amidst rising interest in long-term health and fitness
Glanbia is the leading player with its popular Optimum Nutrition and Isopure Nature's Best offerings
Strong online aspect in the marketing and sales of sports nutrition
Prospects and Opportunities
Sports nutrition remains full of potential
Technological advancements to enhance the category
Innovation and marketing to help shape sports nutrition
Category Data
Key Data Findings
2025 Developments
The demand for packaged herbal/traditional products benefits from rising consumer health awareness
The competitive landscape of herbal/traditional products remains highly fragmented
Pharmacies dominate the distribution and marketing of herbal/traditional products
Prospects and Opportunities
Favourable outlook for herbal/traditional products amidst a growing health and wellness trend
Herbal/traditional products to enjoy popularity among cough, cold, allergy and pain sufferers
Growing consumer interest in new formulations
Category Data
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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