Consumer health in 2025: The big picture
The country’s GDP is expected to climb 3.6% in 2025, placing it among the strongest economies in the region. In this regard, the World Bank (WB) updated its global economic projections with Paraguay now expected to be placed as the second fastest growing economy in 2025, behind Argentina. Consequently, income levels will rise and living standards will improve once more, resulting in further expansion of the middle class and a further erosion of poverty.
Key trends in 2025
Dietary supplements with a digestive positioning continue to gather momentum, driven by a boom in the popularity of probiotic supplements. With a niche profile, the category has expanded considerably, driven by both a notable increase in laboratory investment, and by positive consumer awareness towards probiotics consumption. Probiotic supplements offer multiple health benefits such as the prevention and cure of inflammatory bowel diseases, intestinal and vaginal infections, as well improving allergies and asthma in children. Probiotic supplements are also particularly useful in the treatment of diarrhoea and constipation.
Competitive landscape
Vicente Scavone & Cia CEISA, the owner of Laboratorio Lasca, is expected to be the leading company within consumer health overall in value terms in 2025. It produces the Kitadol, Clanzol, Pronta, and Tesalar brands of analgesics, digestive remedies, emergency contraception, and eye care categories.
Channel developments
Pharmacies are set to retain domination of consumer health sales in Paraguay, mainly due to regulations that require all retail outlets that sell consumer health products to be licensed and staffed by a qualified and registered pharmacist at all times. In addition, the advice offered by retail staff in these channels means that they are also prominent in the distribution of vitamins and dietary supplements. However, due to the specialised nature of pharmacies, these outlets tend not to stock sports nutrition or weight management and wellbeing, with these products generally sold via health and personal care stores. In Paraguay, the public pharmaceutical sector has 2,573 licensed pharmacies, while the private sector has 60 licensed pharmacies, and there are 50 pharmacy chains.
What next for consumer health?
The expansion of GDP in 2025 and over the forecast period, together with anticipated low inflation rates, will play a key role in the consumption of consumer health over the forecast period. Purchasing power and employment are set to rise while increased urbanisation should enable more of the population to afford products beyond their primary necessities.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Paraguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Paraguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Paraguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Paraguay?
- Which are the leading brands in Consumer Health in Paraguay?
- How are products distributed in Consumer Health in Paraguay?
- How has the regulatory and operating environment for Consumer Health changed in Paraguay?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Paraguay
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
DISCLAIMER
Key Data Findings
2025 Developments
Climate change with extended rainfall season increases dengue fever, and impulse analgesics sales
Vicente Scavone extends its leadership due to strong consumer awareness of its Kitadol brand
Pharmacies accounts for the lion's share of analgesics sales, while retail e-commerce sees strong sales growth
Prospects and Opportunities
Slowing growth of analgesics due to severe skin reactions to ibuprofen
New switches from RX to OTC strengthen analgesics consumption
Growing popularity of retail e-commerce has a positive impact on sales of analgesics
Category Data
Key Data Findings
2025 Developments
Cold weather and the rainy season increase instances of allergies and coughs
Gramon Paraguay cements its leadership on the back of strong brand portfolio of Biogramon
Pharmacies accounts for the majority of sales while retail e-commerce achieves the fastest growth
Prospects and Opportunities
Climate change and more rainfall fuel growth of cough, cold and allergy (hay fever) remedies
Retail e-commerce continues gaining ground driven by Mercado Libre and pharmacy-owned platforms
Medicated confectionery grows in popularity driven by low unit prices and sugar-free variants
Category Data
Key Data Findings
2025 Developments
Digestive remedies benefits from more fleixible regulation on proton pump inhibitors
Farmaceutica Paraguaya leads with its popular Domper brand in digestive remedies
Sales are heavily concentrated in pharmacies while retail e-commerce sees strong growth
Prospects and Opportunities
Forecast period growth of digestive remedies driven by natural remedies
Proton pump inhibitors gains further shelf space thanks to a broader spectrum
Antacids benefits from rapid-action and low prices
Category Data
Key Data Findings
2025 Developments
Ongoing growth of dermatologicals as consumers are increasingly diagnosed
Especialidades Medicinales de Eurofar leads and solidifies its participation in chained pharmacies
Pharmacies command sales, while retail e-commerce gained ground in hey urban cities
Prospects and Opportunities
Dermatologicals’ sales expand in line with the development of retail e-commerce and direct selling expansion
Pricing strategy offers an opportunity to capture lower income demographics consumers
Expansion of hair loss treatments driven by innovation and future new releases
Category Data
Key Data Findings
2025 Developments
Growth in wound care sales is supported by an increase in outdoor activities
Johnson & Johnson del Paraguay’s lead is eroded by the advance of value-driven options
Pharmacies remains the outright leading distribution channel, while retail e-commerce achieves strong growth
Prospects and Opportunities
Wound care sales continue to rise in line with a better economic scenario
Price-driven value brands and private label remain popular
Retail e-commerce captures more budget-conscious consumers as well as those driven by convenience
Category Data
Key Data Findings
2025 Developments
Positive category sales growth as more consumers embrace preventive care through consumption of vitamins and dietary supplements
Bayer Paraguay consolidates its lead via innovation
Pharmacies maintains its domination while the penetration of retail e-commerce increases
Prospects and Opportunities
Forecast period sales growth driven by rising interest in preventive health
The emergence of protein supplements is driven by elderly consumers
Direct selling benefits from affordable pricing and a personalised approach
Category Data
Key Data Findings
2025 Developments
Positive sales growth is driven by growing interest in maintaining a healthy weight and boosting the inmune system
Herbalife’s leadership is strengthened by its own new retail e-commerce platform
Direct selling holds the majority share although pharmacies is gaining momentum thanks to expert advice and expanded product portfolios
Prospects and Opportunities
Forecast period sales grow further due to rising obesity and greater consumer interest in prevention
Supplement nutrition drinks increasingly appeal to a younger audience
GLP-1 slimming products dampens sales of weight loss supplements and slimming teas over the forecast period
Category Data
Key Data Findings
2025 Developments
Sales of sports nutrition slowed in 2025 due to a rise in protein prices, while creatine sales grew at a faster rate
Landerfit leads in sports nutrition while Omnilife increases its presence in 2025
Direct selling retains the lead but loses ground to retail e-commerce
Prospects and Opportunities
Forecast period growth of sports nutrition driven by advertising and recommendations from medical professionals
Protein sales growth slows due to significant protein price rises
Non-protein sales accelerate driven by positive awareness of creatine
Category Data
Key Data Findings
2025 Developments
Sales of herbal/traditional products increase further driven by a growing focus on prevention and the appeal of natural ingedients
Megalabs leads sales fuelled by an increasing presence of Ciruelax
Pharmacies retains domination but loses share to retail e-commerce
Prospects and Opportunities
The popularity of natural ingredients grows due to widespread availability of similar herbal medicines in unpackaged format
Spirulina, chia, cranberries, maca and green coffee perform well over the forecast period
Sustainability becomes a major driver in boosting forecast period sales
Category Data
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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