Consumer Health in 2025: The big picture
Consumer health is maintaining positive value sales in Slovenia in 2025. This is being driven by the continued rise in self-medication and the broader availability of over-the-counter (OTC) products, both offline and online, with retail e-commerce growing stronger thanks to the wide ranges of products available and the convenience which online shopping offers to consumers.
Key trends in 2025
The trend of self-medicating remains strong and continues to shape up consumer demand for consumer health products. This can be seen in analgesics, driven by a growing preference for over-the-counter (OTC) products and natural remedies, along with an expanding ageing population. Stable consumer demand continues to support this category, as more individuals turn to OTC analgesics for their convenience and affordability. Local consumers frequently use these products to manage minor ailments, reinforcing the strong trend toward self-medication. Many choose to bypass doctor visits altogether, opting instead to purchase OTC solutions directly. In addition, there is increasing interest in herbal and natural analgesics, which are widely perceived as safer, healthier alternatives with fewer side effects.
Competitive landscape
GSK Consumer Healthcare is the leading company in consumer health overall in value terms. The robustness of the company’s value share is supported by the significant sales of its Lekadol brand which is the overall leading brand, as well as leading analgesics and cough, cold and allergy (hay fever) remedies. The player also benefits from its Operil brand in cough, cold and allergy (hay fever) remedies, and its Imunal brand in dietary supplements. GSK Consumer Healthcare also offers a number of brands with smaller market share across several consumer health categories.
Channel developments
Pharmacies is the leading distribution channel for consumer health in Slovenia. The majority of over-the-counter (OTC) products are sold through pharmacies, positioning this distribution channel as a key player in the consumer health distribution chain, thanks to its wide and dense retail network constituted by smaller chained or independently owned pharmacies which are conveniently located in the proximity of residential areas in order to be more accessible to local consumers in case of medical emergencies.
What next for consumer health?
Consumer health in Slovenia is expected to experience moderate value growth over the forecast period. This growth will be primarily driven by the rising trend of self-medication, along with increasing consumer focus on health, wellness, and fitness, all of which are significantly re-shaping consumer demand and their preferences and purchasing habits. However, many of the leading consumer health categories are at a point of having reached maturity and this tends to limit their future growth potential. While innovation and premiumisation continue to support renewed consumer interest, stagnant demographic trends and an ageing population present a challenge to the sustained expansion of the entire category.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Slovenia?
- Which are the leading brands in Consumer Health in Slovenia?
- How are products distributed in Consumer Health in Slovenia?
- How has the regulatory and operating environment for Consumer Health changed in Slovenia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Slovenia
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in Slovenia
KEY DATA FINDINGS
Sales of analgesics supported by consumer demand for OTC medicines and natural remedies, and an ageing population
GSK maintains lead thanks to the strength of its Lekadol brand
Pharmacies remain key as trusted sales channels
Value sales set to slow down as category matures, with adult combination products and acetaminophen set to remain popular
Cannaboid-based analgesics set to increase in penetration over the forecast period
New legislative changes set to provide tighter restrictions
Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia
KEY DATA FINDINGS
Sales supported by stable consumer demand midst rising cases of colds, coughs, influenza, and allergies
GSK retains lead thanks to strong portfolio of products
Pharmacies remain key as leading, trusted, sales outlets
Sales will maintain healthy ongoing growth, with convenience a key factor driving demand
New products expected to provide multi-symptom, all-in-one solutions
Health and wellness trends will support the expansion of more natural ingredients in cough, cold, and allergy remedies
Dermatologicals in Slovenia
KEY DATA FINDINGS
Dermatologicals maintain a healthy performance, thanks to skin care trends and widening array of products
GSK maintains its company lead, albeit with Bayer a close competitor
Pharmacies remain popular for in-store advice
Strong innovations expected, albeit growth will be tempered by stagnant population dynamics and competition from skin care
New product developments will focus on targeted and personalised treatments
Link between skin microbes and emotional wellbeing will lead to “neurocosmetics”
Digestive Remedies in Slovenia
KEY DATA FINDINGS
Positive growth continues for digestive remedies, due to high level of consumer demand
Bayer maintains lead, while JGL benefits from its strong legacy for quality and innovation
Pharmacies remain valued for professional in-store advice and wide ranges of products
Somewhat slow growth in a maturing category, with digestive enzymes and specific use products remaining in demand
Future innovations to focus on targeted, subtype-specific formulations
Digestive remedies to shift from just sympton relief to improving the gut environment
Wound Care in Slovenia
KEY DATA FINDINGS
Positive sales maintained by new product launches and regulatory requirements for first aid kits
Opsite brand maintains lead thanks to its enhanced healing attributes
Pharmacies continue to benefit from offering a wide range of options to suit different wound care needs
Sales driven by baseline demand and innovations in an overall mature category
Innovations will be focussed on enhanced healing properties and technological advances
Developments expected in natural, eco-friendly, and ethically-produced products
Sports Nutrition in Slovenia
KEY DATA FINDINGS
Robust sales supported by growing popularity of gym culture and active lifestyles
Proteini maintains lead thanks to historical strong reputation for quality
Retail e-commerce and health and personal care stores remain strong distribution channels for sports nutrition
Sports nutrition will continue to benefit from health and fitness trends
Personalisation set to influence ongoing innovations in sports nutrition
Sports nutrition will increasingly addresss overall physical and mental wellness beyond athletic performance
Dietary Supplements in Slovenia
KEY DATA FINDINGS
Healthy growth for dietary supplements, in line with health and wellness trends
Linex remains the most popular brand in dietary supplements, thanks to longstanding reputation if trust
Pharmacies remain key thanks to trusted reputation and wide ranges of products
Dietary supplements will continue to benefit from health and wellbeing trends
“Precision nutrition” set to be a growing trend, leading to a focus on personalised supplements
Regulations set to become stricter around unsustantiated claims
Vitamins in Slovenia
KEY DATA FINDINGS
Sales of vitamins supported by health and wellbeing trends
Vitamins is a highly fragmented category, with strong competition between brands
Pharmacies continue to benefit from strong consumer trust
Healthy sales will continue, supported by ongoing innovations and the popularity of multivitamins for convenience and single vitamins for specific needs
Personalised options and technology advances will drive innovations
“Clean label” and whole-food or plant-based options will grow in demand
Weight Management and Wellbeing in Slovenia
KEY DATA FINDINGS
Weight management and wellbeing shows strong growth, linked to overall health and wellbeing trends
Herbalife Nutrition maintains lead thanks to global recognition of quality and robust distribution networks
Direct sellers continue to focus on weight management and wellbeing products
Positive sales will continue, supported by stable demand from health-conscious consumers
Personalised and precision-based weight management set to become increasingly popular in line with tech developments
Regulations to tighten regarding consumer safety and misleading claims
Herbal/Traditional Products in Slovenia
KEY DATA FINDINGS
Positive sales supported by steady and increasing consumer demand for natural products
Farmedica maintains lead thanks to its popular Prospan brand in herbal/traditional cough, cold, and allergy (hay fever) remedies
Pharmacies remain key thanks to strong level of consumer trust
Sales will continue to be supported by ongoing innovations and consumer demand for natural products
Innovation and research efforts will accelerate over the forecast period
Hebal/traditional remedies set to see stricter regulations over the forecast period
Paediatric Consumer Health in Slovenia
KEY DATA FINDINGS
Sales of paediatric consumer health supported by strong parental demand for products specifically formulated for children
The Mardovic brand benefits from its leading place in paediatric vitamins and dietary supplements
Pharmacies benefits from strong levels of consumer trust
Demand for paediatric consumer health will remain strong over the forecast period
Innovations to focus on customised products and new, smart, delivery formats
Regulations will become stronger in paediatric consumer health, emnhancing safety and quality standards
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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