Consumer health in 2025: The big picture
Value sales of consumer health are expected to rise in 2025 despite the fact that economic conditions remain challenging. Lebanese people have always been happy to self-medicate on the advice of a pharmacist and for this reason there has always been robust demand for a wide range of consumer health products. Nonetheless, Lebanon continues to suffer serious economic, social, and political issues, which are expected to restrain further increases in consumer health sales. Moreover, the population continues falling because of security threats and severe economic conditions, which makes more people want to leave the country in search of better job prospects and better financial conditions.
Key trends in 2025
Throughout 2025, hyperinflation continued to substantially undermine the finances of the vast majority of Lebanese consumers. The cost of goods in Lebanese pounds has increased dramatically since the onset of the economic crisis, depending on the category and the country of origin. While foreign currency prices remain likely unchanged following the devaluation of the Lebanese pound, prices have soared when measured in local currency terms and, crucially, salaries have not necessarily been adjusted to reflect the new economic reality.
Competitive landscape
GSK Consumer Healthcare is expected to be the leading company within consumer health overall in value terms in 2025. The company produces the Panadol, Advil, Panadol Cold & Flu, Lamisil, and Centrum brands, present in the analgesics, cough, cold and allergy (hay fever) remedies, dermatologicals, and vitamins and dietary supplements categories. The company’s success is due to its long-standing presence and proven quality of its products. The company’s flagship brand, Panadol, has established a strong brand name becoming hence a reference name in Lebanon.
Channel developments
Pharmacies is set to remain the leading distribution channel within consumer health overall in 2025, with the channel’s value share rising during the year overall. This is due to the restrictive local regulations around distribution of for OTC products, which remain mainly confined to pharmacies and health and personal care stores. Pharmacies continues to largely dominate as these stores offer by far the widest range of products and brands. Additionally, many consumers also prefer to shop in pharmacies in order to obtain expert advice.
What next for consumer health?
Value sales of consumer health are set to rise over the forecast period. With no end in sight to Lebanon’s deep and protracted socioeconomic crisis, the forecast period is expected to see most consumers continuing to resort to self-diagnosis and self-medication. The Lebanese hospital system continues to struggle under the strain created by the economic crisis, with long waiting times and inadequate patient management expected to make engaging with the Lebanese health system a testing experience for local people.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Lebanon?
- Which are the leading brands in Consumer Health in Lebanon?
- How are products distributed in Consumer Health in Lebanon?
- How has the regulatory and operating environment for Consumer Health changed in Lebanon?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Lebanon
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
DISCLAIMER
Key Data Findings
2025 Developments
Analgesics remains the largest and most essential of all OTC categories in Lebanon
GSK Consumer Healthcare remains the leading player due to the strong performance of its Panadol brand
Pharmacies dominates the distribution of analgesics
Prospects and Opportunities
Positive outlook for analgesics in Lebanon
Ongoing instances of pain sustains demand for analgesics and makes the category ripe for innovation
Innovation targets unmet needs such as reducing addiction to achieve better health and wellness aims
Category Data
Key Data Findings
2025 Developments
Growth continues to be driven by increasing self-medication and growing incidence of allergies
GSK Consumer Healthcare holds the lead in cough, cold and allergy (hay fever) remedies
Pharmacies largely dominate distribution channels due to local regulations
Prospects and Opportunities
Self-medication and increasing consumer awareness sustains sales of the category products
Genomic data provides precious information on new product development
The future of sustainable pharmaceutical manufacturing is promising
Category Data
Key Data Findings
2025 Developments
Poor quality and unhealthy food continue to drive digestive remedies sales growth
Reckitt Benckiser leads due to the strong position of its Gaviscon brand of antacids.
Pharmacies remains the dominating distribution channel for digestive remedies in Lebanon
Prospects and Opportunities
Lebanese consumers continue to face a wide range of digestive complaints, driving growth of digestive remedies
Herbal-based product innovations seen in digestive remedies over the forecast period
Trends in ingredient innovations to support digestive health
Category Data
Key Data Findings
2025 Developments
Johnson & Johnson Middle East FZ-LLC retains top spot
Pharmacies remains the dominating distribution channel for dermatologicals in Lebanon
Prospects and Opportunities
Categories perceived as the most essential continue to drive category growth over the forecast period
Innovative treatments in dermatologicals involve new approaches
More natural dermatologicals favoured over the forecast period
Category Data
Key Data Findings
2025 Developments
Positive performance of wound care in Lebanon
Beiersdorf AG leads the category amid a highly fragmented competitive landscape
Most sales of wound care are carried out through pharmacies
Prospects and Opportunities
Demand for wound care increases over the forecast period
Growing interest in hydrofibre technology
Increasing wound healing rate reduces the environmental burden
Category Data
Key Data Findings
2025 Developments
Rising health awareness drives demand for vitamins and dietary supplements
GSK Consumer Healthcare leads in this highly fragmented category
Pharmacies remains the dominating distribution channel for vitamins in Lebanon
Prospects and Opportunities
Rising consumer awareness continues to boost overall demand for vitamins and dietary supplements
Innovation and technology shape the future of vitamins
Unlocking sustainability opportunities in vitamins
Category Data
Key Data Findings
2025 Developments
Rising health and image consciousness sustains category sales
Roche Consumer Health Ltd leads with Xenical in a highly fragmented competitive landscape
Pharmacies remains the leading distribution channel for weight management and wellbeing in Lebanon
Prospects and Opportunities
Sales of weight management and wellbeing are fuelled by the adoption of these products among wider age groups
New product development is a key growth driver over the forecast period
Health and wellness products focus on innovation
Category Data
Key Data Findings
2025 Developments
Sports nutrition benefits from rising interest in sports and fitness
In 2025, lovate Health Sciences International leads in a highly fragmented market
Pharmacies remains the leading distribution channel for sports nutrition in Lebanon
Prospects and Opportunities
Positive outlook for sports nutrition though sales remain restricted to a niche audience
More personalised sports nutrition launches over the forecast period
Demand rises for plant-based and clean label sports nutrition products
Category Data
Key Data Findings
2025 Developments
Demand for natural alternatives continues to grow
The competitive landscape for herbal/traditional products remains highly fragmented in Lebanon
Pharmacies remains the dominating distribution channel for herbal/traditional products in Lebanon
Prospects and Opportunities
Forecast period demand fuelled by increasing interest in more natural solutions to common health problems
Advancing herbal/traditional products: enhancing product quality and safety
Herbal/traditional products and sustainable development opportunities
Category Data
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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