Consumer health in 2025: The big picture
Retail value sales of consumer health are set to rise in 2025 in Cambodia. Many Cambodian consumers are becoming more aware of the vital connection between their diet, lifestyle, and overall health. This growing consciousness is a key factor fuelling growth of consumer health sales. There is a noticeable shift towards seeking products that support overall wellbeing, with a stronger emphasis on prevention rather than just treating illnesses. This trend also reflects a rising interest in natural, organic, and plant-based options. For instance, there are more shops advertising and selling natural and organic products which are rooted and manufactured locally.
Key trends in 2025
In Cambodia, the beauty industry is playing a growing role in shaping consumer health trends, particularly through innovative marketing and product development. There is rising popularity of "beauty from within" products, such as collagen supplements and targeted vitamins, especially among younger consumers aiming to enhance their appearance through internal wellness.
Competitive landscape
International companies and brands maintain a strong presence in many specialised and premium consumer health categories in Cambodia, thanks to their well-established brand reputations, perceived product quality, substantial investment in research and development, and efficient global supply chains. The leading company is expected to be Mega Lifesciences PCL, which is present with its Mega and Goven brands. These brands have strong shares in vitamins and dietary supplements and analgesics, respectively.
Channel developments
In Cambodia, although the consumer health market is varied, pharmacies, health and personal goods stores, direct selling and supermarkets account for the majority of consumer health sales. Pharmacies continue to play a vital role in the distribution of specialised consumer health products such as OTC medications, specific dietary supplements, and baby formula. Consumers generally view pharmacies as reliable sources of health advice and genuine products. This channel is especially important in meeting the increasing demand for gut health solutions, such as probiotics and digestive aids, and addressing targeted health concerns.
What next for consumer health?
Cambodia’s consumer health market is expected to maintain its strong growth momentum, with value sales projected to increase substantially over the forecast period. This continued upward trend will be fuelled by a growing awareness of health, shifting consumer habits, and strategic initiatives such as marketing activities through social media such as Facebook from industry players to meet emerging demands.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Cambodia?
- Which are the leading brands in Consumer Health in Cambodia?
- How are products distributed in Consumer Health in Cambodia?
- How has the regulatory and operating environment for Consumer Health changed in Cambodia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Cambodia
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
DISCLAIMER
Key Data Findings
2025 Developments
Sales of analgesics driven by rising health consciousness and proactive management of minor ailments
Global players characterise the competitive landscape led by GSK Consumer Healthcare
Pharmacies remains the leading channel for analgesics, with hypermarkets registering the strongest growth from a low base
Prospects and Opportunities
Sales growth of analgesics over the forecast period
Growing usage of social media in consumer engagement seen over the forecast period
Ongoing interest in natural alternatives to analgesics among some communities
Category Data
Key Data Findings
2025 Developments
Sales of cough, cold and allergy (hay fever) remedies rise driven by common respiratory ailments
Kalbe Farma retains a strong lead in cough, cold and allergy (hay fever) remedies thanks to its popular Woods and Procold brands
Pharmacies remains by far the leading channel for cough, cold and allergy (hay fever) remedies
Prospects and Opportunities
Forecast period sales of cough, cold and allergy (hay fever) remedies rise due to environmental factors and the self-medication trend
Promising prospects for retail e-commerce over the forecast period
Investments in logistics boost demand for standard products, while consumers are also increasingly attracted to herbal/traditional cough, cold and allergy (hay fever) remedies
Category Data
Key Data Findings
2025 Developments
Rising value sales of digestive remedies
Sanofi Cambodia holds the top spot in digestive remedies
Pharmacies and health and personal goods stores remain the go-to channels for digestive remedies
Prospects and Opportunities
Growing forecast period sales of digestive remedies as consumers become more proactive in addressing digestive problems
Industry players ramp up their digitial marketing and highlight digestive problems
Consumers embrace a holistic view of their health in line with the health and wellness trend
Category Data
Key Data Findings
2025 Developments
Growing popularity of dermatologicals boosted by the country’s tropical climate
Seoul Pharma retains the lead with its Gentriderm brand
Pharmacies retains its outright lead in the distribution of dermatologicals
Prospects and Opportunities
Forecast period growth of dermatologicals
Innovation focuses on addressing unique skin challenges
Growing use of dermatologicals in tandem with better diets and consumption of nutritional supplements
Category Data
Key Data Findings
2025 Developments
Value sales of wound care on the rise as consumers appreciate the benefits of infection prevention
Selic Corp retains its outright lead in wound care thanks to the popularity of its Neoplast brand
Pharmacies remains highly popular for wound care, while convenience stores grow through the expansion of 7-Eleven stores
Prospects and Opportunities
Manual labourers in several industry sectors boost demand for wound care
Innovation increasingly prioritises user-friendly product formats in line with consumer demand for convenience
Growing health consciousness in the country drives demand for wound care as consumers seek to take care of wounds, more of which occur thorugh engagement in sports activities
Category Data
Key Data Findings
2025 Developments
Growing popularity of vitamins and dietary supplements as consumers embrace preventive health trend
Mega Lifesciences retains the lead with Bayer achieving the strongest growth
Pharmacies remains the leading channel, while health and personal care stores achieves greater momentum
Prospects and Opportunities
Rising health consciousness as consumers take more preventive action around their overall health and wellbeing
Beauty-from-within trend shapes demand for vitamins and dietary supplements
Despite increasing usage of dietary supplements in holistic health, scepticism and poverty hamper sales
Category Data
Key Data Findings
2025 Developments
Growing interest in weight management and wellbeing as disposable incomes rise
The Mega brand by Mega Lifesciences leverages on its popularity in vitamins and dietary supplements
Direct selling, pharmacies and health and personal care stores are the leading channels for weight management and wellbeing products
Prospects and Opportunities
Forecast period growth of weight management and wellbeing despite notable challenges
Retail e-commerce, social media and celebrity culture promote body consciousness
Increased marketing and advertising activities boost demand for specific products
Category Data
2025 Developments
Youth culture and urbanisation support the growing popularity of sports nutrition
Brands focus on offering supplements, beverages and performance-enhancing products
Despite inconsistencies, distribution is widening for sports nutrition
Prospects and Opportunities
Sports nutrition benefits from health and wellness trend over the forecast period
Growing digital presence boosts consumer awareness of sports nutrition
Sports nutrition appeals to a wider audience beyond bodybuilders and professional athletes
Category Data
Key Data Findings
2025 Developments
Popularity of herbal/traditional products remains strong in Cambodia as consumers embrace natural alternatives
Chinese herbal medicines presented in packaged formats offer consumers convenience
Pharmacies and specialist stalls offer a variety of packaged herbal/traditional products
Prospects and Opportunities
Growing sales of herbal/traditional products over the forecast period
Retail e-commerce grows in popularity alongside easy-to-consume formats as consumers appreciate the convenience
Growing popularity of packaged products as consumers seek reassurance on quality and transparency on ingredient sourcing
Category Data
The following categories and subcategories are included:
Consumer Health
-
- Adult Mouth Care
-
-
-
- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
-
- Topical Analgesics/Anaesthetic
-
- Sleep Aids
-
- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
-
- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
-
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
-
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
-
- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
-
- Emergency Contraception
-
- Allergy Eye Care
- Standard Eye Care
-
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
-
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
-
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
-
-
-
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
-
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
-
-
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
-
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
-
- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
-
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
-
Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Health research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!