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Consumer Health in 2025: The big picture
Consumer health in India witnessed strong value growth in 2025, reflecting the strong performance of multiple categories, each shaped by unique drivers and evolving consumer behaviours. Vitamins and dietary supplements retained their position as the largest category by value, supported by the deeper integration of diagnostics into routine care. Corporate health checks, lab subscription models, and digital consultations have increased the visibility of nutritional deficiencies, converting the desire for general wellness into sustained purchase cycles for vitamin D, B12, iron, and combination formulations. Vitamins increasingly function as part of planned, course-based supplementation rather than just occasional use.
Key trends in 2025
Consumer health demand in 2025 was shaped by systemic shifts. One major theme was the growing alignment between medical infrastructure and self-care. Diagnostics, teleconsultations, and health tracking tools increasingly influence what consumers buy, when they buy, and how long they continue to use products. Stronger levels of consumer trust supported purchasing across vitamins, minerals, and condition-specific OTC remedies.
Competitive landscape
The consumer health competitive landscape in India continues to be anchored by major incumbents in 2025, while simultaneously being reshaped by fast growing digital first challengers. Herbalife International India Pvt Ltd retains its leadership position in the market, supported by its wide and integrated portfolio spanning vitamins, dietary supplements, and weight management. Its scale advantage is reinforced by consistent portfolio renewal and brand building investments. The company is deepening consumer engagement beyond products through education-led initiatives, such as health focused podcasts, which strengthen credibility and reinforce long term usage rather than transactional buying.
Channel developments
Pharmacies continue to dominate value sales of consumer health in India in 2025, reflecting their unique position at the intersection of trust, access, and advisory support. Unlike other retail formats, pharmacies serve both preventive and problem led needs, making them a default destination for vitamins, OTC remedies, paediatric care, and chronic use products. Their strength lies not only in physical proximity but also in the credibility of the pharmacist, who often influences brand choice, dosage, and repeat purchase. For categories such as analgesics, digestive remedies, and paediatric products, this semi-advisory role reinforces pharmacies as a high conversion channel rather than just a point of sale. The continued expansion of chain pharmacies in urban India has further strengthened assortment visibility and consistency across locations.
What next for Consumer Health?
Consumer health in India is expected to witness robust growth over the forecast period, supported by a steady rise in disposable incomes, deeper health awareness, and a clear shift in consumer willingness to spend on preventive and everyday wellness. Health is increasingly viewed as a long term investment rather than a discretionary expense, especially among urban and upper middle income households. Improved accessibility through pharmacy outlets, online pharmacies, quick commerce, and direct to consumer platforms is steadily expanding the addressable consumer base beyond early adopters to more regular users.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in India?
- Which are the leading brands in Consumer Health in India?
- How are products distributed in Consumer Health in India?
- How has the regulatory and operating environment for Consumer Health changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in India
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in India
KEY DATA FINDINGS
Analgesics achieve high single digit growth as everyday solution for pain relief
Competition intensifies as development focuses on hybrid formulations and specific types of pain
Availability across e-pharmacy and quick commerce platforms drives growth
Urban performance-driven lifestyles will drive analgesics demand in the forecast period
Convenient formats to drive higher analgesics usage in India
Pain management is forecast to evolve from reactive relief to proactive, lifestyle-based prevention
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Cough, Cold and Allergy (Hay Fever) Remedies in India
KEY DATA FINDINGS
Unseasonal rains and weather volatility prolongs demand for some cough, cold and allergy remedies
Competition intensifies through occasion and intensity segmentation
Distribution is shaped by format specialisation and time-of-day
Urbanisation and air quality challenges will sustain demand for cough, cold and allergy (hay fever) remedies
Safety and regulation will drive reformulation, transparency, and market leadership in the cough syrup category
Lower GST on pharmaceutical products to expand access and shift price sensitivity
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Dermatologicals in India
KEY DATA FINDINGS
Topical germicidals/antiseptics witness strong growth
Large players benefit from scale and mass-media investment
Distribution in 2025 reflects trust-led replenishment rather than discovery
Antifungal treatments will see sustained demand led by climate and lifestyle factors
Nappy rash and sensitive-skin products will benefit from adoption of premium infant care
GST rationalisation is forecast to lower entry barriers and expand regular usage
Table 24 Sales of Dermatologicals by Category: Value 2020-2025
Table 25 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 27 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 29 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Digestive Remedies in India
KEY DATA FINDINGS
Growth is led by indigestion and heartburn remedies
Competition is defined by usage ownership, not just brand leadership
Digestive remedies distribution shifts from availability to immediacy
Affordable pricing and micro-packaging will define mass-market appeal
Growing preference for home remedies and dietary correction may limit OTC uptake
Digestive remedies will increasingly be linked to stress and lifestyle disorders
Table 31 Sales of Digestive Remedies by Category: Value 2020-2025
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 33 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Eye Care in India
KEY DATA FINDINGS
Strong value decline due to narrower OTC portfolios
Competitive landscape is shaped by prescription migration and fragmentation
Distribution is influenced by risk perception and controlled access
Dry eye management will transition from episodic relief to routine daily prevention
Preventive eye care will gain ground among younger consumers
Persistent air quality issues will sustain demand for broad-relief eye care solutions
Table 37 Sales of Eye Care by Category: Value 2020-2025
Table 38 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 39 NBO Company Shares of Eye Care: % Value 2021-2025
Table 40 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 41 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
NRT Smoking Cessation Aids in India
KEY DATA FINDINGS
Health-driven behavioural shifts drive stronger uptake of NRT in urban India
Competition expands beyond the incumbents as sustainability favours large pharma players
Pharmacies continue to anchor NRT sales, while retail e-commerce expands discovery
Urban lifestyle constraints are forecast to shift NRT from pure cessation to everyday smoking management
Tax increases on cigarettes in 2025 is expected to reinforce demand momentum for NRT products
Rising focus on respiratory and fitness outcomes to reframe the value of NRT
Table 43 Number of Smokers by Gender 2020-2025
Table 44 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 45 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 47 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 48 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 49 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
Wound Care in India
KEY DATA FINDINGS
Wound care posts robust growth driven by everyday usage
Competition rises from one-size bandages through to purpose-built solutions
Pharmacy channel meets immediate needs while e-commerce enables stocking and bundling
Child-centric usage to drive higher household penetration of wound care
Rising skin sensitivity drives preferences toward gentle wound care solutions
Digital health awareness will raise self-care standards in wound management
Table 50 Sales of Wound Care by Category: Value 2020-2025
Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Sports Nutrition in India
KEY DATA FINDINGS
Sports nutrition in India is rapidly expanding led by mainstream protein adoption and convenient on-the-go formats
India’s sports nutrition landscape is shaped by leading players and dynamic “clean-label” challenger brands
Retail e-commerce has become the primary growth engine for sports nutrition sales
Brands are set to boost consumer confidence through conscious initiatives
Innovation beyond whey and functional formats will accelerate future growth
Reduction in Good and Services Tax (GST) to accelerate growth in sports nutrition
Table 56 Sales of Sports Nutrition by Category: Value 2020-2025
Table 57 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 59 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 60 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 61 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Dietary Supplements in India
KEY DATA FINDINGS
Dietary supplements approach near double-digit value growth
Traditional players lead while direct-to-consumer brands reshape engagement
Direct selling dominates while e-commerce gains ground in India
Trust, transparency, and influencer-led education will drive future growth
Innovations in formats and formulations is set to pull younger consumers into dietary supplements
Beauty supplements are expected to blur the boundary between beauty and wellness
Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
Vitamins in India
KEY DATA FINDINGS
Robust performance for the vitamins category
Established brands lead while D2C players expand awareness and reach
Retail strategies reflect habitual shopping patterns
Diagnostics and testing are set to reshape vitamin consumption
Absorption-led formulation will become more important than dosage strength
Plant-based vitamins will gain traction as “clean label” expectations rise
Table 69 Sales of Vitamins by Category: Value 2020-2025
Table 70 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 71 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Vitamins: % Value 2021-2025
Table 73 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 74 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 75 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
Weight Management and Wellbeing in India
KEY DATA FINDINGS
Weight management and wellbeing in India moves from intent to action
Competition intensifies as brands leverage ingredient transparency and functional claims to gain consumer trust
Direct selling dominates as online platforms emerge
Supplement nutrition drinks to face scrutiny in a protein-first wellness market
Metabolic efficiency to become the core weight management narrative
Stress and sleep support are forecast to enter weight management routines
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Herbal/Traditional Products in India
KEY DATA FINDINGS
Household reliance keeps herbal/traditional products on steady growth path
Scale and specificity shape competitive dynamics
From point-of-need to point-of-discovery, distribution is quietly reshaping herbal purchases
Cultural familiarity and trust will sustain demand
Seasonality will continue to shape demand peaks and portfolio planning
GST rationalisation will act as a structural growth enabler for herbal products
Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
Paediatric Consumer Health in India
KEY DATA FINDINGS
Everyday care defines growth of paediatric consumer health
Incumbents enjoy scale as new entrants re-write category boundaries
Pharmacies anchor trust while digital ecosystems expand reach
Rising household income to expand the potential base for paediatric consumer health
Format innovation to drive higher acceptance and consistent usage in paediatric consumer health
Rising scrutiny around sugar content and overconsumption risks may temper growth
Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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-
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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-
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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