Consumer Health in India

January 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in India?
  • Which are the leading brands in Consumer Health in India?
  • How are products distributed in Consumer Health in India?
  • How has the regulatory and operating environment for Consumer Health changed in India?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in India

Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in India

KEY DATA FINDINGS

Fast-acting pain relievers drive growth in analgesics in 2024
New formats revolutionise topical analgesics/anaesthetic in India
Sports personalities help expand the product range in analgesics
Rise in physical activity expected to boost sales of topical analgesics/anaesthetic in the forecast period
Brands will diversify to stay relevant in the forecast period
Convenient availability will drive growth in analgesics
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

Cough, Cold and Allergy (Hay Fever) Remedies in India

KEY DATA FINDINGS

Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
Pollution and adverse climate conditions drive growth for decongestants
Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024
Increased consumer focus on preventive health to drive growth
Quality issues in cough remedies expected to impact consumer confidence
New formats and formulations to sustain growth
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

Dermatologicals in India

KEY DATA FINDINGS

Solid value growth for dermatologicals, driven by topical germicidals/antiseptics and topical antifungals
Multipurpose products grow in popularity in 2024
Domestic companies maintain their strength in dermatologicals
Awareness of skin and hair health to drive growth in dermatologicals
Topical antifungals set to grow in the forecast period, due to climate factors
Nappy (diaper) treatments presents growth opportunities for new brands in the forecast period
Table 24 Sales of Dermatologicals by Category: Value 2019-2024
Table 25 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 27 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 29 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

Digestive Remedies in India

KEY DATA FINDINGS

Heatwaves drive growth for diarrhoeal remedies in 2024
Indianised flavours and convenient formats fuel growth in digestive remedies
GSK leads digestive remedies with Eno, gaining traction from quick commerce
Sedentary lifestyles and unhealthy habits set to drive demand for digestive remedies
Competition from home remedies expected to persist in the forecast period
Holistic wellness solutions might limit the growth of digestive remedies
Table 31 Sales of Digestive Remedies by Category: Value 2019-2024
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

Eye Care in India

KEY DATA FINDINGS

Eye care sees moderate value growth, but competition from prescription medications
Pollution-driven demand for eye care observed in 2024
Allergen India maintains its lead in eye care
Reliance on prescriptions may limit growth for eye care in the forecast period
Rising digital penetration could boost opportunities for growth for eye care
Eyewear might impact the growth of the category
Table 37 Sales of Eye Care by Category: Value 2019-2024
Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

NRT Smoking Cessation Aids in India

KEY DATA FINDINGS

Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
Diverse formats empower smokers with tailored cessation solutions, but gum dominates
Nicotex leads with a diverse product range and wide accessibility
Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
Affordability challenges expected to limit growth in the forecast period
Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids
Table 43 Number of Smokers by Gender 2019-2024
Table 44 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 45 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 47 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 48 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 49 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

Wound Care in India

KEY DATA FINDINGS

Wound care benefits from online bulk purchases in 2024
Expanding product options propel growth in wound care
Hansaplast by Beiersdorf maintains its lead in wound care in India
Price to remain a key driver in wound care purchases
Expanding focus on adults to broaden the consumer base in wound care
Potential of first aid kits remains untapped in India
Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

Sports Nutrition in India

KEY DATA FINDINGS

Sports nutrition achieves high double-digit growth in 2024
Online platforms and digital media drive accessibility and awareness in sports nutrition
Functional food brands increase the competition in sports nutrition in 2024
Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
Plant-based protein set to rise in the forecast period
Table 56 Sales of Sports Nutrition by Category: Value 2019-2024
Table 57 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 59 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 60 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 61 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

Dietary Supplements in India

KEY DATA FINDINGS

Dietary supplements observes double-digit value growth in 2024
Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements
Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
Synergy between beauty and wellness set to boost sales of skin and hair health supplements
Growth potential for dietary supplements for women, driven by hormone awareness
Table 62 Sales of Dietary Supplements by Category: Value 2019-2024
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 64 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

Vitamins in India

KEY DATA FINDINGS

Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
Multivitamins cater to diverse age groups and nutritional needs
Competition intensifies in vitamins in India in 2024
Vitamins B and D set to continue to lead single vitamins in the forecast period
Emerging formats will continue attracting consumers in vitamins
Online channels to drive growth for vitamins in the forecast period
Table 69 Sales of Vitamins by Category: Value 2019-2024
Table 70 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 71 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Vitamins: % Value 2020-2024
Table 73 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 74 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 75 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

Weight Management and Wellbeing in India

KEY DATA FINDINGS

Rising obesity and urban lifestyles drive demand for weight management and wellbeing in India
Growing demand for wellness-oriented weight loss supplements in 2024
Herbalife’s strategic partnerships and promotions solidify its leadership in India
Pharmaceutical companies poised to change the dynamic of weight management and wellbeing in India
Cross-industry collaborations to bridge fitness and nutrition in the coming years
Innovative products set to diversify weight management and wellbeing
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

Herbal/Traditional Products in India

KEY DATA FINDINGS

Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
Ingredient transparency drives consumer trust in herbal/traditional products in 2024
Dabur continues to lead herbal/traditional products, closely followed by Emami
Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products
Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

Paediatric Consumer Health in India

KEY DATA FINDINGS

Growth in paediatric consumer health driven by parental concerns and nutritional needs
Innovative formats of paediatric vitamins and dietary supplements to appeal to children
Flagship brands are entering paediatric consumer health
Paediatric consumer health is expected to flourish along with growing parental investment in children’s health
Growth set to be driven by natural claims and safety perceptions
Urban-centric nature of paediatric consumer health may prevent broader growth
Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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