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Consumer health in 2025: The big picture
Value sales of consumer health in Sri Lanka increased in 2025, supported by rising health awareness, a growing culture of self-medication, and an expanding preference for preventive care among Sri Lankan consumers. Demand strengthened across key categories such as vitamins, dietary supplements, and herbal and traditional remedies, as households continued to focus on immune support and everyday wellness. The lingering economic pressures of the post-pandemic period encouraged more cost-conscious behaviours, prompting consumers to prioritise home-based care and over-the-counter (OTC) solutions rather than professional medical consultations.
Key trends in 2025
Health-conscious yet cost-sensitive consumers continued to favour multifunctional and herbal products, often blending traditional and modern health concepts. Post-COVID recovery formulations – such as Vac Recover – and Ayurvedic blends like Heenbovitia gained popularity for their perceived natural efficacy and value. Improved distribution and the return of essential medical supplies – such as gauze, cotton wool, and surgical spirit – helped stabilise previously constrained categories.
Competitive landscape
Siddhalepa remained one of the leading companies in 2025, supported by its extensive heritage, broad portfolio, and deep-rooted brand trust. Its flagship products – Peyawa, Siddhalepa Balm, and Asamodhagam Spirit – dominate across key OTC and herbal categories, benefiting from multigenerational usage, wide distribution, and effective brand storytelling anchored in traditional medicine.
Channel developments
Pharmacies continued to be the leading distribution channel for consumer health in 2025, supported by pharmacist-led recommendations, product reliability, and improved shelf variety across both OTC and wellness segments. These outlets remained especially strong in categories such as wound care, dietary supplements, and dermatologicals.
What next for consumer health?
Value sales of consumer health are projected to continue rising over the forecast period, driven by increased focus on preventive care, management of chronic conditions, and growing digital health awareness. Demand for vitamins, herbal teas, and OTC products will remain robust, supported by urban wellness trends and greater emphasis on holistic wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Sri Lanka report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Sri Lanka?
- Which are the leading brands in Consumer Health in Sri Lanka?
- How are products distributed in Consumer Health in Sri Lanka?
- How has the regulatory and operating environment for Consumer Health changed in Sri Lanka?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Sri Lanka
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
Chart 1 Consumer Health: Small Local Grocer
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
Key Data Findings
2025 Developments
Economic pressure and dengue outbreaks sustain steady demand for affordable pain relief
GSK maintains leadership while Hemas gains ground through pricing and pharmacy partnerships
Pharmacies dominate distribution while e-commerce and telehealth reshape consumer access
Prospects and Opportunities
Ageing population, lifestyle shifts, and self-medication sustain long-term analgesic demand
Digitally integrated distribution and smart packaging drive the next wave of innovation
Regulatory scrutiny and health-conscious innovation shape the future of pain relief
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Seasonal illness spikes and growing herbal preference underpin category resilience
Siddhalepa retains a dominant share as Astron strengthens presence through premium innovation
Pharmacies remain core distribution hubs as e-commerce accelerates among urban consumers
Prospects and Opportunities
Recurring viral outbreaks and preventive health culture to drive gradual growth
Digital health integration and product innovation enhance accessibility and consumer engagement
Regulatory vigilance and Ayurvedic health convergence shape the category’s future
Category Data
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Self-medication and price sensitivity sustain demand for affordable digestive remedies
GSK maintains category leadership while Abbott gains momentum with affordable tablet formats
Pharmacies dominate distribution as e-commerce expands among urban wellness consumers
Prospects and Opportunities
Rising dietary challenges and ageing population to sustain long-term digestive remedy use
Digital tools, smart packaging, and innovation in digestive formats enhance accessibility
Stricter regulation and consumer demand for clean, herbal solutions drive product evolution
Category Data
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Rising incidence of skin infections and heat-related conditions sustains demand for affordable treatments
Hemas strengthens value position as GSK gains traction with specialised skin treatments
Pharmacies dominate distribution as e-commerce and digital skincare platforms expand
Prospects and Opportunities
Skin health awareness and urban lifestyle stressors to sustain long-term category growth
Digital diagnostics and smart formulations reshape consumer access and innovation
Regulatory scrutiny and sustainability trends accelerate shift toward ethical, clean-label skincare
Category Data
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Market normalises after post-pandemic stockpiling as essential demand remains steady
Prince leads recovery in affordable wound care while Indian-sourced brands gain share
Modern trade dominates wound care sales as e-commerce expands for home-use products
Prospects and Opportunities
Household first aid habits and self-care culture to support stable long-term demand
Digital integration enhances product traceability, accessibility, and supply efficiency
Import regulation and sustainability pressures shape the next phase of market evolution
Category Data
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Preventative health trends and affordability concerns sustain demand for daily supplements
Hemas maintains a prominent position as Astron capitalises on natural and Ayurvedic innovation
Pharmacies remain dominant while e-commerce gains ground among urban consumers
Prospects and Opportunities
Ageing population and lifestyle shifts to drive steady expansion in supplement usage
Personalised nutrition and product innovation reshape the consumer experience
Regulation, clean-label innovation, and sustainability define the next growth phase
Category Data
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
2025 Developments
Urban lifestyle shifts and post-pandemic wellness trends support steady growth in weight management
Herbalife maintains leadership as Baraka Naturals captures demand for affordable local solutions
Pharmacies retain trust-based leadership while e-commerce attracts younger consumers seeking discretion
Prospects and Opportunities
Rising obesity and chronic health awareness to fuel long-term category expansion
Technology enables personalised wellness and advanced product formats
Regulatory scrutiny and ethical consumption trends to shape future innovation
Category Data
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
2025 Developments
Expanding fitness culture and youth engagement drive growth in sports nutrition
Optimum Nutrition retains leadership while MyProtein and local brands fuel competition
Specialist gyms lead distribution while e-commerce accelerates among urban fitness consumers
Prospects and Opportunities
Rising health awareness and active lifestyles to drive steady long-term category growth
Technology and clean-label innovation redefine sports nutrition offerings
Sustainability, regulation, and ingredient transparency shape future industry standards
Category Data
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Post-pandemic immunity focus and lifestyle health concerns sustain demand for herbal remedies
Siddhalepa maintains leadership as Beam and new Ayurvedic innovators intensify competition
General trade dominates sales while e-commerce drives growth among wellness-focused consumers
Prospects and Opportunities
Preventive self-care and chronic health management to sustain category expansion
Digitalisation and traceability enhance consumer trust and product innovation
Regulatory delays, sustainable sourcing, and raw material shortages influence future growth
Category Data
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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This report originates from Passport, our Consumer Health research and analysis database.
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