Consumer health in 2025: The big picture
Value sales of consumer health are expected to rise in 2025, driven by factors such as economic recovery, the health and wellness trend, and urbanisation along with more fast-paced hectic lifestyles. Consumer health in Laos exhibits growth despite challenges from high inflation and currency depreciation, which have pressured household healthcare spending. Analgesics remains the top-selling category, followed by cough, cold, and allergy (hay fever) remedies, as well as vitamins and dietary supplements. Trade promotion events have introduced innovative health products, notably from Korean companies, enhancing product availability. Additionally, the pilot of an online registration system, LAOREG, signals progress in health administration. Self-medication is common, reflecting reliance on pharmacies for non-serious conditions amid ongoing public health system shortcomings.
Key trends in 2025
According to the latest round of the household welfare monitoring survey, which ran from 22 January to 23 February 2025 and which was published by the World Bank in May 2025, double-digit inflation persisted through 2024, reaching 11.2% in March 2025 despite slowing from earlier highs. Cumulative inflation continues to strain household purchasing power, particularly among low-income groups, who experienced a 6.9% decline in real per capita income. As a result, affordability remains a key barrier to healthcare access and spending, driving more cost-sensitive behaviour in health-related purchases. It is estimated that around 36% of households cut healthcare spending in January 2025 due to financial pressures.
Competitive landscape
Japanese company Suntory Holdings is expected to remain the leading player in consumer health in 2025. The company is only present in vitamins and dietary supplements with consumers trusting the quality of the products offered via its Brand’s range. The company offers a range of products largely targeted at consumers over 40, such as its Essence of Chicken and Bird’s Nest, with its products’ focus being on general health and wellbeing.
Channel developments
Pharmacies is set to remain the leading distribution channel for consumer health in Laos in 2025 followed by health and personal care stores. Most consumers buy the medicines they need from pharmacies located close to their homes or workplaces and will also seek advice from those working in these outlets. Low-income consumers unable to afford consumer health, particularly in rural areas, may also opt for traditional medicine or home-made remedies, while high-income consumers may travel abroad in search of better healthcare, with Thailand being the most significant destination.
What next for consumer health?
Value sales of consumer health are expected to grow over the forecast period, supported by economic recovery, rising awareness of preventive healthcare, and a growing focus on health and wellness trends. Demand for consumer health will continue over the forecast period as more individuals prioritise their health. Practical research indicates that a diverse array of vitamins is readily available in pharmacies, supermarkets, and health and personal care stores. Both the supply and demand for this category are significant. Moreover, individuals with sufficient financial means, particularly those aged 30 and above, are actively seeking vitamins and engaging in exercise at public venues to uphold their overall health.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Laos?
- Which are the leading brands in Consumer Health in Laos?
- How are products distributed in Consumer Health in Laos?
- How has the regulatory and operating environment for Consumer Health changed in Laos?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Laos
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
DISCLAIMER
Key Data Findings
2025 Developments
Ongoing sales growth of analgesics in 2025
Greater Pharma maintains its lead in analgesics
Pharmacies remains a popular channel for analgesics though hypermarkets sees strong growth
Prospects and Opportunities
Value sales of analgesics rise over the forecast period
Pharmacies benefit from experienced staff while grocery retailers offer conveniece
Analgesics faces a threat from consumer focus on preventive care, herbal/traditional products as well as unpackaged remedies and prescription alternatives
Category Data
Key Data Findings
2025 Developments
Growth of cough, cold and allergy (hay fever) remedies thanks in the main to air pollution
Unilab Inc retains its lead in cough, cold and allergy (hay fever) remedies
Pharmacies retains its leading spot in cough, cold and allergy (hay fever) remedies
Prospects and Opportunities
Ongoing forecast period growth of cough, cold and allergy (hay fever) remedies due to pollution
Sales hindered by poverty and limited distribution
Growing consumer product awareness and a stronger focus on preventive care shape sales over the forecast period
Category Data
Key Data Findings
2025 Developments
Sales of digestive remedies achieve growth in Laos in 2025
GSK Consumer Healthcare retains its top spot with its popular Eno brand
Pharmacies and health and personal care stores retain the lead in sales of digestive remedies
Prospects and Opportunities
Forecast period growth of digestive remedies thanks to increasingly hectic lifestyles
Advertising and in-store promotions of digestive remedies are increasingly implemented in pharmacies
Low-income demographics struggle to afford digestive remedies and opt for herbal/traditional variants
Category Data
Key Data Findings
2025 Developments
Sales of dermatologicals rise thanks to climate-induced waterborne and vector-borne diseases that cause skin conditions
Union Drug Laboratories leads with its Zema brand
Pharmacies remains the most popular channel for dermatologicals as consumer appreciate product choice and advice from trained personnel
Prospects and Opportunities
Growing awareness of dermatological issues and their treatments boost sales of dermatologicals over the forecast period
Despite remaining niche, dermatologicals is being supported by rising awareness and higher incomes among rural dwellers and skin allergies among agricultural workers
Imported brands remain the most popular, with Chines brands continuing to gain traction
Category Data
Key Data Findings
2025 Developments
Wound care demand rises due to natural disasters, road accidents and the legal requirement for workplaces to have first aid kits
Selic Corp retains the lead thanks to the popularity of its Neoplast brand
Health and personal care stores and pharmacies remain the most important channels for wound care
Prospects and Opportunities
Forecast period sales growth of wound care as demand continues to rise
Widening use of sticking plasters/adehisve bandages as income levels rise
Ongoing price sensitivty among many demographics boosts demand for more affordable brands
Category Data
Key Data Findings
2025 Developments
Value sales of vitamins and dietary supplements rise in 2025
Suntory Holdings retains the lead thanks to strong consumer trust in its Brand’s line
Pharmacies and health and personal care stores remain strongest for vitamins and dietary supplements
Prospects and Opportunities
Forecast period growth of vitamins and dietary supplements as consumers look to support their increasingly busy lifestyles
Growing popularity of retail e-commerce for vitamins and dietary supplements
The developing health and wellness trend boosts demand for vitamins and dietary supplements, with sales also supported by the ageing population
Category Data
Key Data Findings
2025 Developments
Sales of weight management and wellbeing rise in 2025 thanks to their growing popularity among wealthier urban dwellers
New Concept Product leads with its Fitne Tea brand
Direct selling remains the leading distribution channel for weight management and wellbeing
Prospects and Opportunities
Weight management and wellbeing sales rise over the forecast period
More consumers buy weight management and wellbeing products online
Beauty clinic treatments and herbal/traditional products dampen sales of weight management and wellbeing products
Category Data
2025 Developments
Sales of sports nutrition in Laos remain highly nascent though interest is starting to grow
No clear leader in the growing niche of sports nutrition
Pharmacies and health and personal care stores carry only a small range of sports nutrition products
Prospects and Opportunities
Steady growth of sports nutrition over the forecast period
Retail e-commerce and social media become important sales drivers of sports nutrition over the forecast period
Growing availability of organic-based sports nutrition, plant-based and vegan offerings
Category Data
Key Data Findings
2025 Developments
Herbal/traditional products registers growth in 2025 with most products imported from Thailand
Well-established brands and manufacturers from across Asia supply herbal/traditional products to Laos
Pharmacies is the leading channel for herbal/traditional products and stocks a wide range
Prospects and Opportunities
Forecast period growth of herbal/traditional products as consumers become better able to afford these products
Heavy investment especially with regard to public/private collaboration seen over the forecast period
Legal requirements around product safety of packaged herbal/traditional products are enhanced over the forecast period
Category Data
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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