Select Country Report
Consumer health in 2024: The big picture
The consumer health market in Nigeria remains severely impacted by high inflation, following a sharp rise in fuel costs and currency depreciation in 2023. Import-dependent categories like vitamins and dietary supplements have faced even stronger price hikes, although even categories dominated by locally manufactured items, such as analgesics, have seen massive price increases.
2024 key trends
Most consumer health categories in Nigeria are set to register a decline in demand in 2024, while also experiencing growth in current value terms, due to inflationary pressures and rising unit prices. Affordability challenges have led consumers to prioritise essential products or opt for cheaper alternatives like herbal medicines.
Competitive landscape
Within the context of a challenging operating environment, new market entrants have been limited in 2024, due to import difficulties and declining demand in many categories. The withdrawals of GSK Consumer Healthcare and Sanofi highlight the struggles faced by in foreign companies in the industry.
Retailing developments
Pharmacies, which dominate consumer health distribution in Nigeria, expanded their share of retail value sales over the review period. As the public health system deteriorates, consumers increasingly rely on pharmacies not only for products but also for professional advice.
What next for consumer health?
Consumer health is anticipated to experience robust growth in constant value terms (2024 prices) during the five year to 2029, surpassing the growth observed during the review period. This improved performance will be driven by several factors, including improved economic conditions, population expansion, and increased marketing activities.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Nigeria?
- Which are the leading brands in Consumer Health in Nigeria?
- How are products distributed in Consumer Health in Nigeria?
- How has the regulatory and operating environment for Consumer Health changed in Nigeria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Nigeria
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in Nigeria
KEY DATA FINDINGS
Inflationary pressures have negative impact on performance
Adult acetaminophen leads growth
New product development remains muted in 2024
Expected economic recovery will drive stronger demand
Adult acetaminophen will be key driver of growth
High unit prices will remain a strong feature of the market
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria
KEY DATA FINDINGS
Inflationary pressures and rising prices impact consumer demand
Medicated confectionery and paediatric cough/cold remedies see strong performances
Local brands outperform their international competitors amid ongoing economic challenges
Positive outlook for cough, cold and allergy remedies, supported by an improving economy
Growing child population will boost demand for paediatric cough/cold remedies
Local production is expected to increase in bid to moderate prices
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in Nigeria
KEY DATA FINDINGS
Inflationary pressures continue to impact on demand
Vaginal and topical antifungals perform strongly, due to their perceived essential status
Companies focus on smaller pack sizes
Improving economic conditions, combined with demographic changes will boost overall demand
Topical antifungals, vaginal antifungals and topical germicidals/antiseptics will lead category growth
Affordability will continue as major concern of manufacturers
Table 24 Sales of Dermatologicals by Category: Value 2019-2024
Table 25 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 27 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 29 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in Nigeria
KEY DATA FINDINGS
Negative economic conditions impact digestive remedies
Antacids see strongest performance
New product development remains limited, due to challenging economic conditions
Strong scope for growth as economy improves and consumers become more informed about the benefits of digestive remedies
Antacids will show especially strong performance
Competition from lower-priced variants to increase as inflationary pressures continue to drive up unit prices
Table 31 Sales of Digestive Remedies by Category: Value 2019-2024
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in Nigeria
KEY DATA FINDINGS
Unaffordable prices and low levels of awareness limit demand for eye care
Standard eye care sees stronger performance, driven by rising levels of awareness, although inflationary pressures limit volume demand
Urban consumers exhibit greater understanding of eye health
Growth opportunities for eye care over the forecast period
Standard eye care will continue as key driver of demand
Marketing initiatives aimed at raising awareness will be a major manufacturer focus
Table 37 Sales of Eye Care by Category: Value 2019-2024
Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
Wound Care in Nigeria
KEY DATA FINDINGS
Inflationary conditions impact performance of wound care in 2024
Sticking plasters/adhesive bandages will see stronger performance
Beiersdorf leads increasing fragmented landscape
Improved economic conditions will drive stronger demand
Gauze, tape, and other wound care has scope to expand, due to growing awareness and increase in need for post-surgery care
Local players to focus on partnerships with international brands to widen their product ranges
Table 43 Sales of Wound Care by Category: Value 2019-2024
Table 44 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Wound Care: % Value 2020-2024
Table 46 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 47 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Dietary Supplements in Nigeria
KEY DATA FINDINGS
Rising unit prices drive strong value growth as volumes decline
Combination dietary supplements lead growth
Smaller brands offer affordable alternatives
Strong growth for dietary supplements amid rising health awareness
Strong demand for fish oils and combination dietary supplements
Local brands have considerable scope for expansion
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in Nigeria
KEY DATA FINDINGS
Economic conditions impact sales of vitamins
Multivitamins and vitamin C see strongest performances
Diverse range of offerings cater to low- and upper-income consumers
Growing focus on preventative healthcare will help to drive performance as economy improves
Vitamin C and multivitamins will continue to lead category performance
Premium brands will perform well, driven by upper-income consumer base
Table 56 Sales of Vitamins by Category: Value 2019-2024
Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in Nigeria
KEY DATA FINDINGS
Inflationary pressures and prevailing cultural norms have negative impact on performance
Weight supplements are increasingly valued for their convenience
Direct sellers face ongoing challenges
Rising awareness on health and wellness will boost performance, given rising incidence of obesity-related illnesses
Weight loss supplements and meal replacement products will lead growth
Wider range of brands to cater to a diverse range of income segments will boost demand
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in Nigeria
KEY DATA FINDINGS
Inflationary conditions have negative impact on performance
Herbal/traditional topical analgesics benefit from being relatively affordable
Launch of innovative Salonpas Pain Relief Patch generate additional consumer interest
Economic recovery and improved consumer spending power will boost demand
Herbal/traditional cough cold and allergy remedies will lead growth
Direct sellers poised to rebound as economic conditions improve
Table 69 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 70 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 73 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 74 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in Nigeria
KEY DATA FINDINGS
Inflationary pressures impact performance in 2024
Paediatric analgesics performs well, due to their essential status
Benylin Paediatric Syrup suffers product recall, while local brands see strong performance
Improved economic conditions and increase in child population will drive future growth
Paediatric vitamins and dietary supplements will lead growth as rising levels of health awareness boost demand
Maintaining affordability will be key challenge for brands
Table 75 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Health
-
- Adult Mouth Care
-
-
-
- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
-
- Topical Analgesics/Anaesthetic
-
- Sleep Aids
-
- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
-
- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
-
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
-
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
-
- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
-
- Emergency Contraception
-
- Allergy Eye Care
- Standard Eye Care
-
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
-
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
-
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
-
-
-
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
-
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
-
-
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
-
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
-
- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
-
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
-
Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Health research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!